Senior Lifecycle Marketing Specialist
19 days ago
Saint Louis
Job DescriptionDescription: Overview: As the CRM marketing specialist, you will design, execute, and optimize lifecycle programs that acquire, activate, retain, and monetize customers. You’ll own segmentation, campaign orchestration (email/SMS/in-app), experimentation, and reporting—partnering with Product, Engineering, and BI to turn insights into automated, high-impact programs. About Nerdy: At Nerdy (NYSE: NRDY) - the company behind Varsity Tutors - we’re redrawing the blueprint of learning. Our Live + AI™ platform fuses real-time human expertise with proprietary generative-AI systems, setting a new bar for measurable academic impact at global scale. We recruit the kind of technologists and operators you’d bet on as solo founders - people who turn ambiguous problems into shipping code, iterate faster than markets move, and compound their advantage with every data point. In an era where great employees can deliver 10-times the leverage of the merely good, we back those who play to win. Fortune favors the bold. Join us. How we compete: • AI-Native at every level - From the CEO to day-one hires, everyone builds and ships with generative AI. If you’re not wielding AI, you’re not done., • Entrepreneurial velocity - Move at founder speed, prototype in hours, and measure in real user outcomes. Slow teams die., • Free-market rigor - Ideas rise or fall on merit and results - no committees, no politics, no cap on upside., • Full-stack ownership - You design, build, and run what you ship; accountability is a feature, not a bug., • Reward for contribution - Pay rises with impact, not years. Outstanding results earn outsized rewards. We evaluate both what you achieve and how you achieve it: living our leadership principles and using AI effectively are formally measured and rewarded., • Relentless exploration - Push the frontier of generative AI in live learning and - because only the paranoid survive - questioning every legacy assumption along the way., • Apolitical - You stay focused on mission-aligned outcomes, not distractions or unrelated causes. If you’re a technically minded builder who thrives on open competition, personal responsibility, and the chance to redefine how the world learns - while continually stretching the limits of what generative AI can do - come do the most ambitious and rewarding work of your career here. Learn more at nerdy.com. Nerdy’s shareholder letters below explain our latest products and strategy: • Q1-2026 Shareholder Update, • Q4-2025 Shareholder Update, • Q3-2025 Shareholder Update Qualifications: • Bachelor’s degree preferred., • 5+ years experience with proven success operating at both strategic and tactical levels across retention/lifecycle CRM (email/SMS/in-app), including segmented/personalized campaigns., • Solid understanding of CRM strategy and lifecycle best practices; experience building automation in a modern CRM/MAP (e.g., Braze, Iterable, HubSpot, SFMC). Braze, Resend, and SendGrid experience are a requirement for this role., • Strong analytical skills; comfortable pulling and analyzing data (Advanced Excel; basic SQL preferred) and translating insights into experiments and roadmap., • Experience collaborating with Product, Engineering, and Data teams on requirements, tracking, and integrations (events, APIs, ETL)., • Hands-on experience creating/overseeing creative/content assets for email, SMS, and website personalization; meticulous QA and deliverability standards., • Highly organized, detail-oriented, and effective at juggling multiple initiatives in a fast-paced environment., • Experienced with AI-native tools that enhance productivity and speed (e.g., Cursor, Make, Supabase, Netlify, Claude Code, n8n, Firecrawl, ChatGPT, Grok, Bolt, Vercel, etc)., • Bonus: exposure to demand gen/lead management, channel development, or broader segmentation strategy., • Alignment with Nerdy’s apolitical, mission-focused culture. Responsibilities: • Build and iterate multi-channel lifecycle programs (welcome, onboarding, activation, cross-sell, win-back, churn prevention) using dynamic segmentation and triggers., • Plan and launch campaigns end-to-end: audience definition, content briefs, QA/deliverability checks, deployment, and post-mortem analysis., • Drive learning velocity via structured experimentation (A/B, multivariate, holdout tests); document hypotheses, results, and next actions., • Partner with Product/Engineering/BI to instrument events, define data requirements, and integrate third-party APIs for personalization and automation., • Develop creative testing frameworks (subject lines, templates, offers, send-time) and improve onsite/in-app personalization in coordination with web/product teams., • Own channel health: list growth, consent and preference management, deliverability, and compliance (CAN-SPAM, TCPA, GDPR/CCPA) with accurate suppression logic., • Build dashboards and recurring reports; track KPIs (open/click, conversion, revenue per send, retention, LTV, churn, unsubscribe/spam rate) and recommend actions., • Scale proven flows by templatizing assets, modularizing content, and codifying playbooks; partner with Engineering to automate and harden workflows., • Collaborate cross-functionally to support launches and promotions; ensure messaging alignment across paid, onsite, and product surfaces., • Leverage AI to accelerate ideation, content variants, audience discovery, and optimization—keeping privacy, safety, and bias guardrails in place. Unleash Your Potential at Nerdy: At Nerdy, you'll earn your success through meritocracy and exceptional outcomes. Our benefits reward performance and initiative: • Competitive Compensation & Advancement: Market-leading salary paired with clear promotion pathways and equity (RSUs) - become an owner in our success., • Retirement Made Simple: 401(k) plan with company match and immediate vesting., • A Remote-First Culture: We embrace flexibility across time zones and working styles to attract top talent and meet learners where they are., • Flexible Time Off: Recharge on your terms, ensuring maximum productivity., • Continuous Learning: Access an all-inclusive learning membership for you and your household, including 1:1 tutoring hours, unlimited on-demand classes, and our full suite of learning products and services., • Supercharge with AI: Leverage cutting-edge AI tools to accelerate your workflow., • You’re Covered: Medical, dental, vision, life, STD & LTD plans plus strong maternity, paternity, and adoption leaves - numerous options for you and your family. The Bottom Line: If you're driven by impact, energized by ownership, and excited to help shape what’s next, you’ll thrive here. We move fast, think big, and reward those who deliver. This isn’t a traditional corporate environment - it’s a place to do the most meaningful work of your career. Requirements: • Bachelor’s degree preferred., • 5+ years experience with proven success operating at both strategic and tactical levels across retention/lifecycle CRM (email/SMS/in-app), including segmented/personalized campaigns., • Solid understanding of CRM strategy and lifecycle best practices; experience building automation in a modern CRM/MAP (e.g., Braze, Iterable, HubSpot, SFMC). Braze, Resend, and SendGrid experience are a requirement for this role., • Strong analytical skills; comfortable pulling and analyzing data (Advanced Excel; basic SQL preferred) and translating insights into experiments and roadmap., • Experience collaborating with Product, Engineering, and Data teams on requirements, tracking, and integrations (events, APIs, ETL)., • Hands-on experience creating/overseeing creative/content assets for email, SMS, and website personalization; meticulous QA and deliverability standards., • Highly organized, detail-oriented, and effective at juggling multiple initiatives in a fast-paced environment., • Experienced with AI-native tools that enhance productivity and speed (e.g., Cursor, Make, Supabase, Netlify, Claude Code, n8n, Firecrawl, ChatGPT, Grok, Bolt, Vercel, etc)., • Bonus: exposure to demand gen/lead management, channel development, or broader segmentation strategy., • Alignment with Nerdy’s apolitical, mission-focused culture.