Bridgeprep Academy, Inc.
Vice President of Marketing and Recruitment (Miami/Orlando Area)
5 days ago
Miami
Job Description Responsibilities Student and Family Recruitment • Develop and implement comprehensive student recruitment strategies, partnering closely with school leaders, to attract and drive student enrollment for all campuses of BridgePrep Academy year-round;, • Oversee organization-wide student registration processes, ensuring smooth onboarding and a positive experience for new students and their families;, • Develop targeted recruitment plans tailored to the unique needs and demographics of each assigned campus/area;, • Plan, organize, and manage recruitment/community events and information sessions to engage prospective students and families, showcasing BridgePrep’s curriculum, offerings, and benefits;, • Conduct regular observations and assessments of campus recruitment efforts to evaluate effectiveness and identify areas for improvement;, • Provide customer service training to staff involved in the recruitment process to ensure a welcoming and informative experience for prospective families. Student and Staff Marketing • Lead the development and implementation of a student marketing strategy to successfully drive toward enrollment targets and goals;, • Partner with the Talent Team to establish a marketing strategy to successfully drive toward network and school hiring goals;, • Work with established media partner(s) to plan and place media buys across media markets to support the student recruitment campaign; drive the execution of materials, which includes writing creative briefs, copywriting, and providing design direction;, • Manage all social media platforms and school-specific postings to protect BridgePrep Academy’s brand;, • Track applicant acquisition costs and stay within designated ceilings;, • Build and execute an e-marketing strategy end-to-end, with a focus on generating and nurturing leads to applicant conversion; includes planning, targeting, set-up, testing, execution, reporting, and optimization;, • Create and oversee an analytics infrastructure to track and monitor all efforts across online marketing channels. Brand Stewardship and Marketing • Lead brand campaigns geared at positioning BridgePrep as a leader in education, a high-quality network of schools, and a values-driven organization;, • Craft and lead a compelling brand narrative for BridgePrep Academy that inspires, informs, and engages families, students, staff, and the broader community;, • Envision and lead paid media campaigns for brand awareness;, • Serve as the point-person for developing, implementing, and executing marketing initiatives and activities for BridgePrep;, • Project manage incoming requests that fall outside the scope of established marketing campaigns;, • Analyze brand positioning and consumer insights by establishing baseline brand awareness metrics and developing systems to improve and measure over time;, • Drive BridgePrep’s social media efforts, including campaign creation and execution, driving traffic and engagement to organizational pages;, • Lead efforts on social media reputation management, including the management of daily monitoring of comments and messages across channels, and propose strategies and messages to continue to build and protect the brand;, • Provide campus-level resources, training, and best practices for managing campus social media pages bycreating and distributing the monthly social media newsletter and leading bi-weekly social media calls. Key Achievement Metrics for the VP of Marketing and Recruitment include: • 99% hire rate, • 100% enrollment by the first day of school for assigned campuses, • 3:1 application collection for new seats, • Application conversion 33%+ Qualifications Values and Mindsets • Values the voices of all staff, families, and students;, • Works in collaboration to meet the needs of all stakeholders, partners with other teams and leaders;, • Seeks out, responds well to, and implements feedback; solutions-oriented and focused on continuous improvement;, • Entrepreneurial mindset with the flexibility to operate in ambiguity and a passion for building systems and structures from scratch; thrives in a roll-up-your-sleeves environment;, • A passion for and commitment to educational equity;, • A positive, “can-do” attitude and the enthusiasm to be a hard-working team player who is relentless in the pursuit of BridgePrep’s ambitious enrollment and growth goals, including building operating mechanisms, plans, and strategies from scratch. Experience • At least 2+ years managing and leading a team, preferably in a school setting;, • At least 5-7 years of professional experience with an emphasis in student recruitment and enrollment, project management, relationship development, pipeline management, life cycle programs, and a strong track record of results;, • Experience designing, implementing, and leading large cross-functional projects from inception to completion;, • Experience managing large and complex data sets and synthesizing information to inform strategies and drive decision-making. Education • Bachelor's degree in Marketing, Education, Business Administration, or a related field. Knowledge and Skills • Strong organizational skills, with the ability to manage multiple projects and teams effectively and meet deadlines in a fast-paced environment;, • Highly developed relational skills, including the ability to develop and manage teams and build relationships across school and network leadership;, • Exceptional communication skills, with the ability to engage effectively with diverse audiences across the BridgePrep community;, • Familiarity with student registration processes and enrollment management systems;, • Proficiency in managing various social media platforms, including Facebook, Instagram, Twitter, and TikTok;, • Bilingual Proficient preferred (English/Spanish). Other Requirements • Must live in Florida or relocate to Florida for the position;, • Valid Florida Driver’s License, and reliable vehicle for transportation;, • Ability to travel 50%-60% of the time in assigned areas, as required (mileage and travel reimbursement are provided)