Marketing Manager
1 month ago
Madison
Job DescriptionDescription: As a Marketing Manager, you will be a key storyteller and brand champion for Oak Bank. This role supports Oak Bank’s mission by strengthening brand awareness, deepening community connections, and driving engagement across digital, print, and in-person channels. You’ll collaborate closely with internal teams and external partners to plan, execute, and assess marketing initiatives that support bank growth, client relationships, and community connections. As a one-person marketing function, this role requires a versatile professional who is comfortable balancing strategic planning with hands-on execution. Marketing Strategy & Brand Management • Develop and execute annual marketing plans aligned with bank goals, key stakeholder insights, and allotted budget., • Foster the bank’s brand standards, ensuring consistency across all internal and external communications., • Create and manage marketing campaigns that promote the bank’s products, services, community initiatives, and client engagement programs., • Capture client perspectives, feedback, and testimonials to ensure relevant and effective connections and client satisfaction., • Provide marketing support for new product launches and client experience projects., • Create compelling, clear, and audience-specific content that tells the bank’s story while also supporting positive client experiences and effective lead generation., • Produce engaging graphical content for social media, the bank’s website, digital newsletters, and internal communications., • Design branded materials such as handouts, signage, print ads, digital assets, presentations, client documents, and event collateral., • Develop press releases, announcements, and community messages to promote bank initiatives and milestones., • Utilize photography and videography to enhance content creation., • Manage all social media channels, including creating content calendars, developing posts, and monitoring engagement., • Manage agency relationships to execute organic social media, paid social, programmatic display, OTT, and digital audio campaigns., • Maintain the bank’s website, utilizing a content management system, to ensure relevant and regular updates., • Utilize an email marketing platform to connect with clients, communicating important information and promoting banking products and services., • Monitor online presence, impressions, and SEO performance to recommend strategies to strengthen digital reach and most appropriate connections., • Maintain positive relationships and serve as a liaison with business, non-profit and civic organizations, including local chamber participation., • Coordinate responses for sponsorship and charitable donation requests, ensuring thoughtful distribution of bank funds., • Plan, coordinate, and execute events such as the bank’s annual Pumpkin Giveaway and client appreciation activities., • Partner with Business Development teams to support client acquisition, cross-selling initiatives, and relationship-building campaigns., • Collaborate with Human Resources to support associate recruitment and employer branding initiatives., • Coordinate with department managers to gather insights, promote programs, and align client communication efforts with operational needs., • Support team members in drafting and editing communications.Requirements:, • Degree in marketing, communications, graphic design, public relations, or related field; equivalent experience considered., • 3–5 years of marketing experience; financial services and/or community banking experience preferred., • Proficient with digital platforms, content management, graphic design, data analytics, and other relevant technology tools., • Experience managing agency/vendor relationships and collaborating across teams to execute marketing efforts., • Solid understanding of branding principles, content strategy, and public relations., • Excellent communication skills – written, verbal, editing, visual, and storytelling., • Self-starter with strong project management and organizational skills., • Creative mindset with attention to detail and brand consistency. At Oak Bank, we believe in building lasting relationships—with our clients, our communities, and our team. As a Marketing Manager, you’ll enjoy a collaborative and supportive environment, opportunities to grow your skills, and the chance to make a visible impact on how Oak Bank connects with the community we serve.