Marketing Director
10 hours ago
Cupertino
Salary Range: $100,000 - $180,000 Job Responsibilities: A. Marketing Strategy & Brand Leadership • Define and own AL Homes’ brand strategy, positioning, messaging, and value narrative across all touchpoints., • Develop the annual marketing plan to drive homeowner and investor demand; align tightly with sales leadership on revenue targets and pipeline needs., • Oversee GTM campaigns across paid, organic, field, and community channels., • Ensure AL Homes is recognized as the trusted, design-forward option in the Bay Area builder ecosystem. B. Demand Generation & Campaign Execution • Lead multi-channel campaigns across EDDM/direct mail, paid social, paid search, email marketing, SMS, sponsorships, and referral programs., • Build targeted neighborhood and city-level campaigns focused on ADU adoption, zoning opportunities, and homeowner education., • Produce high-impact marketing assets — flyers, brochures, yard signage, lookbooks, presentations, video content, model home material, and event displays., • Partner with the design/creative team to maintain brand consistency and elevate storytelling. C. Events & Community Engagement • Own the strategy, planning, and execution of open houses, broker tours, community events, showcases, and partner mixers., • Lead all logistics: venue selection, vendor coordination, catering, A/V, signage, permits, staffing, and run of show., • Build relationships with city councils, planning departments, policy groups, community associations, and local organizations to increase brand visibility., • Track event performance, lead capture, and ROI; ensure seamless lead routing into Salesforce/LeftMain. D. Marketing Operations & Infrastructure • Own Salesforce/LeftMain marketing workflows, UTM frameworks, GA4 tracking, and attribution systems., • Implement scalable processes for campaign setup, lead routing, scoring, segmentation, and nurture sequences., • Manage creative vendors, media partners, printing vendors, event suppliers, and contractors., • Ensure a unified and consistent brand experience across web, social, email, events, and sales collateral. E. Analytics, Reporting & Optimization • Build and manage executive dashboards showing pipeline contribution, MQL → SQL → Contract performance, CPL, CAC, and attribution models., • Analyze campaign performance and market signals; provide insights that shape product, pricing, and go-to-market strategy., • Present regular performance updates to leadership with clear recommendations for optimization. Job Requirements: • 15+ years of experience in builder, residential construction, or real estate development marketing & sales leadership., • With Real Estate Building Industry experience, • Real estate license required, • Proven ability to scale sales teams, deliver consistent contract volume, and grow market share., • Demonstrated expertise in go-to-market strategy for builders, ADUs, community development, or new construction., • Experience leading demand-gen engines across direct mail, events, paid media, and community partnerships., • Strong command of CRM and analytics tools (Salesforce, LeftMain, GA4)., • Exceptional communication, negotiation, and leadership skills with a data-driven, results-first mindset., • Comfortable with occasional evening or weekend work during events and open houses.