Social Media Specialist (San Diego, CA or Phoenix, AZ)
24 days ago
San Diego
Job Description Position Title: Social Media Specialist Reports to: Director, Marketing Department: Marketing Location: San Diego, CA or Phoenix, AZ (*This role is an in-office position) Classification: Full-time / Exempt Summary / Job Objective: This role is for professionals that have experience with paid or organic social media with sharp attention to detail, a natural curiosity, and a drive to solve problems creatively. As a Paid Social Media Specialist, you’ll play a vital role on our paid social media team, helping to build and run campaigns for both our advisors and Simplicity Group across Meta, LinkedIn, and Google. You’ll collaborate closely with internal teams to create digital strategies designed to help independent financial advisors grow their business. Primary Responsibilities: 1. Digital Media Buying ● Manage the paid media buying across Meta, LinkedIn, and Google for 50+ clients ● Communicate findings and results to team lead and discuss strategy ● Stay up to date with new capabilities of the ad platforms ● Communicate with internal teams to build creative assets for campaigns ● Troubleshoot underperforming campaigns by identifying root causes and implementing data-driven adjustments to improve results 2. Organic Social Media ● Handle the creation and scheduling of posts for client’s pages across Facebook, Instagram, LinkedIn, and Youtube ● Create social media pages from scratch within best practices for new advisors ● Initiate community management of pages including managing comments and potential messages 3. Personal & Business Development ● Must be able to work on projects independently while also looping in management when needed ● Collaborate with internal teams to ensure strategy to consistent across channels ● Collaborate with analytics team to ensure all reports are up to date and useable for account teams and upper management Qualifications: ● 1-2 years of paid social media experience or agency setting preferred ● Organic social media experience a plus ● Bachelor’s degree or equivalent experience ● Proficiency in Meta, LinkedIn, and Google ● YouTube experience a plus ● Comfort with basic data analysis and reporting ● Confident working across teams and departments with professionalism Core Competencies: ● Strong interpersonal skills – empathetic listener, clear communicator, and team collaborator ● Highly organized with the ability to manage shifting priorities for your respective workload ● Self-motivated problem-solver who thrives in collaborative environment ● Curiosity to learn new tools, strategies, and marketing best practices ● Proven ability to juggle multiple projects and deadlines in a fast-paced environment ● Exceptional verbal and written communication skills ● Meticulous attention to detail and quality assurance Compensation & Benefits: Compensation (based on experience) ● Annual base salary: $55,000 - $65,000 / exempt ● Annual performance bonus target: 5% Benefits ● Employee benefits (medical, dental, vision, life insurance, other) ● 401k with employer match ● Paid Time Off Location: 11512 El Camino Real, San Diego, CA OR 2929 N Central Ave, Phoenix, AZ **this is an in-office position Company DescriptionHeadquartered in Summit, New Jersey, Simplicity Financial Marketing Group Holdings (“Simplicity Group”) is a financial holding company in the independent financial services sector that specializes in the distribution of retirement and financial planning solutions. Simplicity Group and its wholly-owned Broker-Dealer, partners with insurance and investment professionals to help provide consumers with guaranteed income and life insurance products, wealth accumulation strategies, disability, and long-term care protection in support of a holistic financial strategy. Through its vast distribution network of insurance, wealth, and institutional channels, Simplicity Group has assisted with the placement of more than $10 billion of insurance assets and has $10 billion of assets under management and advisement as of Q4 2024. Simplicity Group is a fast-growing business, focused on organic growth initiatives to help its distribution partners expand their businesses. Simplicity Group has over 1,200 employees and 70 operating subsidiaries. Simplicity Group is owned by two of the leading San Francisco-based financial and tech-enabled services private equity firms and by its operating Partners, who help drive the company’s day-to-day business. For more information, please visit simplicitygroup.com.Headquartered in Summit, New Jersey, Simplicity Financial Marketing Group Holdings (“Simplicity Group”) is a financial holding company in the independent financial services sector that specializes in the distribution of retirement and financial planning solutions. Simplicity Group and its wholly-owned Broker-Dealer, partners with insurance and investment professionals to help provide consumers with guaranteed income and life insurance products, wealth accumulation strategies, disability, and long-term care protection in support of a holistic financial strategy.\r\n\r\nThrough its vast distribution network of insurance, wealth, and institutional channels, Simplicity Group has assisted with the placement of more than $10 billion of insurance assets and has $10 billion of assets under management and advisement as of Q4 2024. Simplicity Group is a fast-growing business, focused on organic growth initiatives to help its distribution partners expand their businesses. Simplicity Group has over 1,200 employees and 70 operating subsidiaries. Simplicity Group is owned by two of the leading San Francisco-based financial and tech-enabled services private equity firms and by its operating Partners, who help drive the company’s day-to-day business.\r\n\r\nFor more information, please visit simplicitygroup.com.