Social Media Content Lead
il y a 8 jours
Austin
Job DescriptionSalary: Do you watchTikTokstwiceonce to laugh, and once to reverse-engineer why it worked? Do you have an socialinsposaves that if printed would put the 1,079 pages ofDavid Foster Wallaces Infinite Jest to shame!Fan-TASTIC! Because Pourri) is on the hunt for an experienced creative mindedSocial Media Content Leadwith an elevated sense of humor, a creatively strategic mind, and a passion for clever social content. About Us: In 2007, Suzy Btiz created PooPourri has rapidly grown to become way more than just an odor eliminating product. PooPourri has created a new category in personal care. Along the way, our gutsy marketing tactics have won us many (badass) awards, including the Funniest Viral Video of the Year by AdAge, webby awards, and more. In a world full of rules, playing it safe, and that cant be done, Poo~Pourri doesnt subscribe to that crap. We dream differently. Want to come play with us? About the role This role is not a traditionalSocial Media Content Leadrole.This is a blend of creative + social strategy leadership, focused on building and running our organic content machine. As a creative oriented rockstar,youwill own organic content strategy and executionwhat we post, why we post it, and how it ladders integrates into the marketing strategy. More than the averagebriefing, justposting and scheduling, you will guide the narrative,cadenceand learnings to really create a content engine of our multi-brand media ecosystem spanning lifestyle commerce, music, spiritual programming, and founder-led content. You will work closely with the team andoutside partners to make contentthatsnot just funny or educational, but intentional, consistent, and scalable. Whatyoullown (aka thesh*tyoullrun with) • Develop andownthe organic content strategy across key social platforms (especially TikTok, Instagram, YouTube Shorts)., • Build a scalable content engine that is audience-informed, performance-tracked, and deeply integrated with brand, product, and growth goals., • Develop andmaintain a repeatable content system: formats, series, segments, and show frameworks that scale., • Create and manage the daily/weekly content cadence (calendar, scheduling, and real-time pivots when the internet does its thing)., • Lead organic testing strategy and calendar (hooks, edits, captions, pacing, angles) and translate learnings into clear creative direction for further organic and paid media integrations., • Lead ownership of social KPI creation and reporting, andmonitorsocial insights... whats working,whatsnot, and whatweredoing next because of it., • Collaborate with Brand Marketing, Creative, and Paid Media teams to provide top-performing organic content for paid amplification/testing., • Engage with the community by monitoring and responding to comments/DMs, and helping foster a smart, funny, human presence.Additionally,looking for culture moments aligned with the brand where we would naturally fit into a conversation., • Oversee micro-influencer marketing (briefing, creative guidance, performance feedback)., • Collaborate with internal social content editors, creative team, and external partners to Plan, film, and edit engaging content!Sometimes stepping in front of the camera, sometimes behind!, • Work with marketing team members to develop consumer cohorts/segment strategy from a social point of view. Including developing interests and segmentstrategy, content learnings,etc. to guide content creation and marketing strategy. QUALIFICATIONS +EXPERIENCE (Whatwerelooking for) • Bachelors degree in journalism, communications, marketing, or similar (nice to havenot a dealbreaker)., • 4-5 years of proven experience as a content creator, social media coordinator, community manager, or similar role with a portfolio of work., • Strong understanding of major platforms (TikTok, Instagram, YouTube, Facebook, Pinterest, Snapchat, LinkedIn, etc.)., • Experience with creative tools like Adobe Premiere Pro, After Effects,CapCut(or equivalents)., • Strong writing skills (grammar mattersyes, even in poop jokes)., • Excellent creative instincts: you know what to cut, what to keep, and what to punch up., • Great judgment + willingness to push the brand further while protecting what makes it great., • Comfortable in a fast-paced environment: you can prioritize, move quickly, and stay calm., • Familiarity with social media management tools (e.g., Sprout, Sprinklr) and analytics., • Ability to work independently and as part of a team in a fast-paced environment., • Creative thinker with strong problem-solving skills., • Proficiencyin Microsoft Office suite (Word, Excel, PowerPoint) and Google suite (Docs, Sheets, Slides)., • Energetic, curious, collaborative, and proactive., • Must be willing to work nonstandard business hours, including nights and weekends (social mediadoesntclose at 5 oclock!), • Available for frequent in-person shoots and events. Bonus points if you have(That extrasomethin) • Social listening experience, • Experience and comfort occasionally being in front of the camera as wellto film content, • Comfort with Asana, Excel, and reporting tools, • Experience bridging organic content intopaid social testing strategy Benefits (The good stuff) • Creative, energetic environment (with award-winning products), • Hybrid work setup (remote + in-office/on-set days), • Medical + dental benefits, • Matching 401(k), • Massage chair + relaxation room(when in-office), • Bottomless lattes(also when in-office werenot shipping espresso yet), • Casual work environment flushyeah, • Endless poop and odor jokes (obviously)