Operations Associate
2 days ago
New York
Who We Are Rooted Broth is a CPG startup bringing complete-protein bone broth in a tea bag to people on the go. We recently raised VC funding and are in build mode—more stores, better operations, stronger brand. We’re looking for a Brand & Operations Associate to work closely with our founder and support the business across operations, co-packing, fulfillment, and day-to-day brand marketing needs. You’ll also collaborate with our external marketing team, so a basic understanding or interest in marketing is helpful, but the most important thing is that you’re hungry to learn, proactive, and able to get things done. If you’re scrappy, tech-savvy, and excited to help build a brand from the ground up, this role is for you. What You'll Do: Operations & Production • Coordinate with co-packers and suppliers on production runs, delivery timelines, and basic logistics (training provided)., • Help track inventory across DTC, wholesale, and events (what we have, what’s low, what needs to be ordered)., • Support quality control: checking labels, packaging, and product before it goes out., • Assist with sourcing packaging and ingredients and keeping supplier details organized. Fulfillment & Customer Experience • Help pack and ship DTC and wholesale orders (warehouse days included)., • Prepare product for pop-ups, demos, and events; occasionally work weekends when supporting events., • Send out samples, influencer kits, and partnership shipments., • Ensure every customer-facing touchpoint feels thoughtful and on-brand. Brand & Marketing Support • Coordinate with our marketing team via our VC partner, ensuring they have product info, photos, assets, and updates., • Organize content shoots, sampling days, and collaborations (logistics, product prep, timing)., • Keep brand assets, product details, and key info organized in Google Drive, Notion, and project tools., • Occasionally support with light marketing tasks like proofreading copy, pulling simple metrics, or helping with social/email assets. Who You Are: • 1+ year of experience in marketing, operations, admin, CPG, or a related role OR strong internships/hands-on experience., • Curious about CPG, startups, and how brands are built., • Tech-savvy and comfortable learning new tools (Shopify & ClickUp tools are a plus)., • A self-starter who takes initiative., • Personable and communicative—comfortable emailing vendors, speaking with co-packers, and chatting with customers at events., • Organized and detail-oriented; you enjoy systems, checklists, and keeping things on track., • Comfortable in a fast-moving, sometimes messy startup environment., • Able to occasionally lift boxes and help with physical product/event setups. Nice to Haves: • Some marketing background (social, content, email, brand, agency, or CPG)., • Previous experience in food & beverage, wellness, or CPG. What You'll Get: • A front-row seat to building a CPG brand from the ground up., • Direct exposure to the founder and a dedicated marketing team via our VC partner., • A hybrid work environment that includes in-office days, warehouse days, and remote flexibility. Location: New York, NY – Hybrid (in-office + warehouse + remote) Compensation: $55,000 – $65,000 per year (depending on experience) Add the word ROOTED anywhere in your application to show you read the full description.