Digital Healthcare Content Writer
1 day ago
Fargo
This is a W2 contract opportunity Duration: 6 months (may extend) Hours: 20-40/week (flexible depending on experience level and availability) Location: Remote (CST) Pay: $50-60/hr We are seeking an experienced, strategic Digital Content Writer / SEO Specialist to create high-quality, human-written digital content that improves search visibility, engagement, and performance across healthcare-focused digital properties. The ideal candidate combines strong editorial judgment with hands-on SEO and AI-driven search optimization expertise. This person can translate complex topics into clear, accessible content while adapting to multiple brand voices and collaborating with a cross-functional digital team. Key Responsibilities • Create clear, accurate, audience-focused content for websites and other digital channels, including blogs, specialty pages, provider bios, web and landing pages, email copy, social content, newsletters, and FAQs., • Refresh and rewrite existing digital content to improve clarity, usability, discoverability, and performance., • Develop content optimized for SEO and answer-engine optimization, including AI Overviews, featured snippets, FAQs, and conversational search., • Use keyword research, user intent, competitive insights, and local-market trends to identify opportunities and shape content recommendations., • Write to established reading-level requirements and accessibility standards while maintaining accuracy and an appropriate healthcare tone., • Optimize on-page elements including headlines, metadata, title tags, meta descriptions, alt text, internal links, and page structure., • Measure, validate, and improve content performance, rankings, and discoverability using SEO and analytics tools., • Publish and maintain content in WordPress., • Maintain consistency with brand standards, editorial guidelines, accessibility expectations, and compliance requirements., • Collaborate with digital, marketing, design, SEO, and subject-matter stakeholders throughout planning, review, and publishing. Required Qualifications • 5+ years of professional digital content writing, copywriting, SEO content, or related experience., • Strong portfolio demonstrating high-quality website, blog, landing-page, and/or healthcare content., • Healthcare, health services, or other regulated-industry writing experience., • Experience with SEO fundamentals, including keyword research, search intent, on-page optimization, metadata, internal linking, and content performance analysis., • Working knowledge of answer-engine optimization and content structures that support AI-driven and conversational search., • Experience using SEMrush or a comparable SEO research platform., • Hands-on WordPress authoring and publishing experience., • Ability to write clear, accessible content that meets defined reading-level standards., • Strong editing, proofreading, research, organization, and project-management skills., • Ability to adapt to multiple brand voices and work effectively with varied stakeholders., • Proficiency with Microsoft Office and Adobe tools. Preferred Qualifications • Experience with localized or geography-based content strategies., • Experience using Google Search Console, Google Analytics, Ahrefs, Moz, or comparable analytics and SEO platforms., • Experience developing provider bios, specialty pages, FAQ content, and patient-facing educational materials., • Experience supporting content across multiple websites or domains while minimizing keyword cannibalization.