Content Marketing Specialist
hace 3 días
Salt Lake City
Job DescriptionSalary: Based on Experience Location: Hybrid Salt Lake City, UT (minimum 34 days/week in-office; optional WFH 12 days/week) Reports to: Director of Marketing Employment Type: Full-Time Role Mission Transform Paradigms long-form ideas, insights, and video content into a high-quality, high-velocity stream of multi-channel assets that strengthen brand authority, deepen audience engagement, and consistently improve the performance of our marketing ecosystem. This role requires strong fluency with AI tools (ChatGPT, Descript, HubSpot AI, etc.) to accelerate drafting, repurposing, clipping, and content refinement. Why Paradigm Paradigm exists to [insert mission], and we are entering a pivotal moment of growth where our intellectual property, video assets, and thought leadership need to scale across every major platform. Content is central to that growth. As our Content Marketing Specialist, you will own the systems and execution that determine how the world experiences Paradigm making this one of the highest-leverage marketing roles in the company. What Success Looks Like (12-Month Outcomes) A-Players thrive on clarity and challenge. Success in this role means: Consistent Publishing Cadence Deliver 2025+ pieces of platform-ready content per month with 95%+ on-time delivery across social, email, and supporting channels. Channel Performance Improvement Increase engagement rates across core platforms by 2030% through strategic repurposing, stronger creative, and data-driven iteration. Brand Alignment & Quality Maintain content output that is polished, on-brand, and strategically aligned requiring fewer than 5% of assets to be revised for quality or accuracy. Operational Efficiency Reduce turnaround time from raw asset publish-ready content by 25%+ through improved systems, templates, and asset organization. Content Infrastructure Create and maintain a searchable, scalable asset library of clips, templates, thumbnails, and reusable content building blocks. The Work Youll Own 1. Day-to-Day Content Execution • Translate strategy into daily publishing across social, email, and digital channels, • Move content from idea draft polished asset independently, without micromanagement, • Use AI tools for ideation, first-pass drafting, summarization, and content refinement 2. Multi-Channel Content Development & Repurposing • Turn long-form content (videos, webinars, interviews, articles) into short-form clips, carousels, graphics, and micro-stories, • Use AI-assisted clipping, transcription, and drafting to accelerate production, • Maintain a structured asset library that improves speed and consistency, • Collaborate with marketing leadership, design, and internal experts to plan content flows and campaign themes, • Ensure all AI-assisted content is reviewed, accurate, and on-brand 3. Social Media Ownership You own planning, scheduling, publishing, and optimization across Facebook, Instagram, and YouTube. Responsibilities include: • Writing platform-specific captions, hooks, scripts, • Editing short-form video clips (cutting, formatting, overlays, captions), • Creating simple graphics in Canva, • Monitoring comments and supporting community engagement, • Tracking performance and reporting insights 4. Email Marketing Execution (HubSpot) • Build and send newsletters and lifecycle emails using existing templates, • Manage segmentation, tagging, CTAs, and content updates, • Adjust basic workflows and automation logic, • Perform thorough QA before each send, • Use AI tools for subject line options, draft refinement, and content personalization 5. AI-Assisted Content Production (A new section added per team request) • Use AI tools (ChatGPT, Claude, Jasper, Descript, HubSpot AI) to accelerate drafting, repurposing, and editing, • Generate first-pass captions, summaries, headlines, and scripts, • Leverage AI-powered video tools for clipping, transcription, or rough cuts, • Maintain a simple internal AI-use log for compliance and brand governance (tool used, prompt type, human edits) 6. Cross-Channel Campaign Support • Ensure content execution across platforms aligns with larger marketing initiatives, • Help create unified message flows when campaigns span multiple channels Traits of an A-Player in This Role • High-volume producer capable of consistently delivering polished work in a fast-paced environment, • Strong content craftsperson who can turn long-form insights into compelling short-form assets, • Organized and self-directed, managing deadlines without reminders, • Proactive problem solver who brings ideas and solutions, not just execution, • Data-informed and able to iterate content based on performance insights, • Collaborative communicator who works smoothly across teams, • Comfortable with video direction or basic on-set content capture, • Fluent with HubSpot CRM, • AI-savvy, with the ability to refine AI-generated drafts into human-quality content, • Comfortable working with affluent, conservative, privacy-focused audiences Required Skills (Non-Negotiables) • 2+ years experience managing social and content for a brand, agency, or creator, • Demonstrated ability to produce a high volume of short-form content, • Ability to edit videos for Reels, TikTok, and YouTube Shorts, • Strong writing skills (captions, hooks, headlines, email copy), • Proficiency in Canva or similar graphics tools, • Hands-on experience in HubSpot, • Experience using AI tools in content workflows, • Strong organizational habits and attention to detail Preferred Skills (Nice-to-Haves) • Experience supporting or managing YouTube channels, • Ability to plan or lightly produce video shoots, • Interest in analytics, creative testing, and experimentation, • Familiarity with Descript or AI-assisted editing tools How We'll Measure Success • Consistency: % of planned content shipped on time, • Quality: Output is polished, on-message, and enhances brand perception, • Channel Performance: Improved engagement, retention, and conversion metrics QoQ