Search Engine Optimization Specialist
5 days ago
Marbella
SEO Specialist Luxury Addiction & Mental Health Recovery (International) 📍 About the Role We are seeking an experienced SEO Specialist to lead and execute organic growth strategies for Oasis Premium Recovery and Sea Recovery Centre — two premium, confidential recovery brands operating in Spain and targeting international HNWI/UHNWI clients. This role focuses on high-value, intent-driven medical SEO, not volume traffic. The goal is to increase qualified enquiries, brand authority, and top-page visibility for competitive rehab and mental health keywords across English-speaking and international markets. 🎯 Key Objectives • Increase organic visibility for high-intent rehab, addiction, and mental health keywords, • Improve ranking positions for luxury, private, and location-based search terms, • Drive qualified leads, not generic traffic, • Build long-term domain authority and trust in a regulated healthcare niche 🧠 Core Responsibilities 1. SEO Strategy & Planning • Develop and execute a comprehensive SEO strategy for both brands, • Identify high-value keywords (transactional, long-tail, location-based), • Prioritize keywords by commercial intent, competition, and ROI, • Build keyword clusters for:, • Addiction treatment (alcohol, drugs, behavioural), • Mental health & burnout, • Luxury / private rehab, • Spain, Marbella, Costa del Sol, Europe, international searches 2. On-Page SEO Optimization • Optimize:, • Page titles, meta descriptions, • Headings (H1–H3), • Internal linking structure, • Content hierarchy and topical relevance, • Ensure each service page targets one primary keyword cluster, • Improve conversion-oriented SEO (content that ranks and converts), • To edit content ensuring SEO + medical accuracy + relevance, collaborate with content writers if necessary 3. Content SEO & Editorial Direction • Create SEO briefs for:, • Service pages, • Condition-specific landing pages, • Blog / educational content, • FAQs and evergreen resources, • Identify content gaps vs competitors, • Optimize existing content for:, • Search intent alignment, • Featured snippets, • E-E-A-T (Experience, Expertise, Authority, Trust) 4. Technical SEO • Perform regular technical audits:, • Crawlability & indexation, • Site speed & Core Web Vitals, • Duplicate content, • Canonicals, redirects, broken links, • Work with developers / CMS (WordPress) to implement fixes, • Ensure SEO-safe handling of:, • Location pages, • Legal disclaimers, • Medical compliance requirements 5. Off-Page SEO & Authority Building • Develop and execute a white-hat link-building strategy, • Secure backlinks from:, • Health & wellness publications, • Rehab and medical directories, • High-authority lifestyle magazines and luxury platforms, • Support PR-driven SEO initiatives, • Monitor backlink profile health and remove toxic links if needed 6. Local & International SEO • Optimize for local SEO where appropriate (Spain, Costa del Sol, Marbella), • Support Google Business Profile optimization (where compliant), • Implement international SEO best practices:, • Market-specific keyword targeting, • Search intent differences (UK / US / EU), • Improve visibility for “near me” and location-based queries where possible 7. Analytics, Reporting & KPIs • Track and report on:, • Keyword rankings, • Organic traffic quality, • Conversions and enquiries from organic search, • Use tools such as:, • Google Search Console, • Google Analytics, • Ahrefs / SEMrush / similar, • Provide clear, business-focused reports, not vanity metrics, • Translate SEO performance into lead quality and revenue impact 🧩 Required Experience & Skills Must-Have • Proven SEO experience in healthcare, rehab, wellness, or YMYL niches, • Strong understanding of medical SEO & compliance sensitivity, • Experience ranking competitive, high-value keywords, • Excellent knowledge of:, • On-page SEO, • Technical SEO, • Content SEO, • Link building, • Experience with WordPress and Shopify-based websites, ability to change content and improve usability/readability, • Analytical mindset with business focus Nice-to-Have (Strong Advantage) • Experience with luxury brands or HNWI services, • International SEO experience (UK / US / EU markets), • Understanding of rehab, addiction, or mental health terminology, • CRO knowledge (SEO → enquiry optimization), • Experience working alongside PPC / performance teams 🧠 Mindset We’re Looking For • Strategic, not mechanical, • Focused on quality leads, not traffic volume, • Comfortable working in a regulated, trust-based niche, • Detail-oriented and data-driven, • Able to think long-term about authority and brand reputation