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Senior Associate - SFMC Developer Madrid Spain Hybrid 3/2

hace 2 días

Santiago de Compostela

Who are we? We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations be future ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship, and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it? We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers. We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of this will lead to a truly differentiated experience for you. If this excites you, then apply below. Role: Salesforce Marketing Cloud (SFMC) Developer Job Description: We are seeking an experienced SFMC Lead Developer with deep hands-on expertise across Automation Studio, Journey Builder, complex audience segmentation, Marketing Cloud Personalization (MCP), and enterprise integrations. This role is ideal for someone who is comfortable operating in a pharma environment, with strong data governance sensibilities and the ability to translate business objectives into scalable omnichannel journeys. The ideal candidate will partner closely with platform architects (e.g., CRM, Web, CMS) while leading the technical design and building for Salesforce Marketing Cloud programs. This is a hands-on technical role, not purely strategic, requiring someone who can architect, develop, troubleshoot, optimize, and operationalize journeys at scale. Key Responsibilities 1. SFMC Architecture & Development · Execute the build and optimization of journeys in Journey Builder, including multi-branch paths, triggers, decision splits, and event-based orchestration. · Build automations in Automation Studio, including SQL-based segmentation, scheduled automations, and data hygiene processes. · Develop modular, compliant email and content blocks, leveraging AMPscript, SSJS, and data extensions best practices. · Implement and optimize Einstein features and predictive capabilities within SFMC · Own the final audit and quality validation of campaigns executed by team members, ensuring adherence to defined processes, compliance standards, technical accuracy, and client requirements before deployment. 2. Data & Integration Execute and maintain data models, data extensions, relational mappings, and business rules aligned with CRM, website, and analytics inputs. · Build integration between SFMC and: o Veeva CRM (triggers, segmentation, report extraction) o WordPress VIP for personalization, tagging, and behavioral capture feeding MCP o Enterprise Data Lakes, CDPs, or analytics environments · Ensure data dictionary, taxonomy alignment, and governance across all activation channels. 3. Marketing Cloud Personalization (MCP) · Implement MCP tagging, site wide java scripting, custom scripting (if any) rule sets, decisioning logic, personalization recipes, and identity resolution approaches. · Partner with web and analytics teams to ensure MCP instrumentation is clean, compliant, and aligned to journey logic. · Optimize hybrid (rule-based + algorithmic) MCP experiences based on campaign goals. Required Qualifications · 3–4 years of hands-on SFMC development and architecture experience at scale. · Advanced mastery of Journey Builder, Automation Studio, SQL, AMPscript, SSJS, and SFMC data modeling. · Proven experience with MCP implementation, including tagging, decisioning, and integration with websites (e.g., WordPress VIP). · Strong familiarity with Veeva CRM data structures and how CRM segments feed omnichannel journeys. · Demonstrated experience supporting pharma or life sciences omnichannel operations. · Comfortable working cross-platform (CRM → SFMC → Web) in complex enterprise ecosystems. · Based in Madrid or already residing in Spain or Japan with ability for regular on-site work. · Language proficiency required in Spanish (for Spain market) Nice to Have · Experience with Veeva Vault / Promomats metadata or workflow integration points. · Familiarity with data lakes, GA/GA4 analytics, and tagging plans for paid/owned channels. · Understanding of AI-assisted accelerators for segmentation, QA, tagging, or content workflows. · Exposure to enterprise personalization strategies across web, SFMC, and CRM ecosystems. EQUAL OPPORTUNITY: Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

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