Head Of Field Sales Spain
8 days ago
Madrid
As Head of Field Sales, you will drive the commercial and cultural strategy of Bacardi in your region. You will lead teams of Field and Business Managers, ensure business targets are exceeded, and coach your people to grow. You will be responsible for translating the national strategy into actionable local plans while building high-performing, autonomous teams and fostering our culture in every decision you take. ABOUT YOU For this role you should : • Focus externally : Winning mindset, • Focus on execution & results, • Lead by example, Develop & Inspire Talent, • Lead Strategically & Know your Business, • Have Commercial passion, • Manage Interpersonal skills Commercial Execution • Deliver volume, GP and GM targets by sub-region, channel, and key customer segment., • Continuously optimize price and discount schemes in collaboration with Revenue Growth Management to ensure profitable and competitive models., • Analyze KPIs weekly using tools like Power BI; establish action plans and track their outcomes., • Represent the region's needs in national forums, supporting them with data and a clear business case., • Align objectives with Trade Marketing, KAMs, and Brand Ambassadors to ensure consistency between commercial actions and brand strategy., • Convert national strategies into actionable local playbooks, providing KPIs and clear goals., • Foster a leadership culture where Field Managers and Business Managers operate with autonomy and commercial ownership., • Implement a structured leadership cadence : weekly 121s, weekly Team Meetings, and bi-weekly Work Withs., • Create tailored development plans using 360º feedback tools and structured performance check-ins., • Promote a feedback culture that is clear, bold, and empathetic—where mistakes are seen as learning opportunities., • Embody Bacardi's leadership values, integrating Family, Founders, and Fearless into every decision., • Cultivate a sense of belonging by connecting personally with the team and fostering inclusiveness and motivation., • 4+ years in senior sales roles, ideally in FMCG / premium drinks., • Demonstrated strategic thinking and change leadership., • Track record in coaching and developing managers., • Strong commercial acumen and negotiation experience., • Deep knowledge of commercial tools (Power BI, CRM)., • Fluent English and Spanish. Strategic Agility The ability to anticipate market shifts, connect business variables, and quickly adapt local strategy while staying aligned with national direction. This involves sharp market insight, data-driven decision making, and the ability to act swiftly to deliver results in a dynamic environment. Talent Development A genuine commitment to growing the potential of others, with a focus on identifying strengths and development areas among Field Managers and Business Managers. This includes crafting individualized development plans, applying structured coaching, and creating a culture of continuous learning built on trust and challenge. Communication Clarity The skill to convey messages in a structured, direct, and empathetic manner. A Head of Sales must inspire, align, and energize teams through communication that blends vision, facts, and emotion—whether in 1 : 1s, national forums, or cross-functional settings. The capacity to understand and manage one's own emotions while recognizing and responding effectively to the emotions of others. This is key to leading difficult conversations, building trust, remaining composed under pressure, and nurturing strong, human relationships. Founder's Mentality Acting as if the business were your own. It means making decisions with long-term impact in mind, optimizing resources with care, and demonstrating proactive, accountable, and entrepreneurial behavior. This mindset fuels innovation, ownership, and pride. WHAT WILL MAKE YOU SUCCESSFUL • Ability to shift from operator to leader of leaders., • Connecting national vision with local execution., • Delivering high-impact feedback and managing through influence., • Initial immersion program with Sales Director and The Academy., • Assigned mentor for the first 3 months. At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs : Fearless, Family, Founder culture to the next level. • Belonging : You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become., • Self-Awareness : You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others., • People Agility : You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance., • Results Agility : You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others., • Mental Agility : You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with. At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance. Compensation, Paid Time Off & Retirement • Competitive Pay Package, • Competitive Holiday / Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community), • Medical, Critical Illness, and Life Insurance, • Employee Assistance Programs, • Flexible work arrangements (depending on role / office / site location), • Access to E-learning Platforms and Career Development programs, • Travel Discounts ( i.e., hotel and car rental) Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand. Be a Part of Our Culture BE Fearless We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless. BEHAVE LIKE Family We treat each other, and our communities, like family. Always. We are all 'Primos' (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be. The spirit of entrepreneurship is at the heart of everything we do. Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work. Life Inside Bacardi Be Fearless, act like a Founder. Follow our Primos on their journey to success. Where did they start and what's it like to work for Bacardi? You too can be part of our story. Bacardi is the world's largest privately-held international spirits company. We are a brand-led growth company with over 200 brands and labels. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way You will hear us refer to each other as a "Primo" which means cousin in Spanish, and it´s our way to referring to employees. It´s also a reminder that we are a family-owned business with Latin heritage since 1862. Primos are empowered to embrace diversity of thought and a global mindset to grow the Bacardi business and be future fit. Leadership at Bacardi listen to Primos through pulse surveys, town halls, action team forums and development training sessions. We get to enjoy social events, brand days, celebrate in trade with customers and have the opportunity to give back to the community through local initiatives like My Inspirit Day. We stand by doing the right thing and foster a culture of wellness and prioritizing Primo wellbeing through impactful resources and initiatives. If this sounds like a culture you wish to join, check out our current opportunities. How can I stay on top of the latest Bacardi news? Our Global headquarters is based in Bermuda. Our Regional headquarters are Amsterdam for Europe & Latin America & the Caribbean; Dubai for Asia, Middle East & Africa and Coral Gables for North America. For Global Marketing, our teams are based in London, UK. In addition, we have offices, distilleries, production sites and brand homes around the world. What careers are possible at Bacardi? Our portfolio boasts more than 200 brands and labels and we sell in more than 160 markets. That global scale offers opportunities across functions and markets. From those who craft and produce our brands to those who market and sell them to everything in between. We also have opportunities across levels of experience from those who are starting their professional career (and are of local legal drinking age) to those who have decades of experience under their belt. Does Bacardi run an Internship or Graduate program? From time to time, we contract talent for specific functions and markets on a paid internship basis. We do not run a recurring global internship and rather allow markets and team to determine local needs and opportunities. Does Bacardi offer training and development opportunities to grow your career? We are there for the moments that matter in our Primos' careers - the times they need to step outside of their comfort zone and grow. Whether that's when they step through our doors as a new Primo, take on a new role, want to learn new skills and develop, or take that opportunity of a lifetime abroad to gain experiences across different cultures, functions, and markets. We have world-class resources to support you every step of the way. From our Becoming Bacardi onboarding to global mentorship programs, mixology sessions, regular "lunch and learns" and coaching and development programs, there are many ways to expand your skills and opportunities. Learning never ends and that's why we even continue development at the most senior levels with global programs at Harvard Business School and the University of Miami, among others. Do I need to drink alcohol to work at Bacardi? The simple answer is no candidates do not need to drink alcohol to be considered for a role. The Bacardi portfolio of products includes alcohol, low alcohol and no alcohol products. Bacardi promotes balanced, moderate drinking as part of a mindful lifestyle. The decision whether or not to drink alcohol is a personal one and we respect lifestyle choices. What we value most is high performing talent with an ability to understand how to engage with our brand consumers and business partners. We do, of course, only hire people who are of legal drinking age in their market. What language should I submit my application in? English is the official and primary language at Bacardi. Our Hiring Teams are located worldwide. Please submit your resume and other materials in English. Only consider using a local language for your application if the job positing specifies this request. What are the stages of an interview process? The first step is submitting your application which will be reviewed by our Hiring Team. Should your experience meet the qualifications and expectations of the open role, you will begin the interview process. Generally speaking, you can expect a few stages of conversations. The timing of the interview process will vary and our focus will be on ensuring that the key stakeholders get to know you and that you get to know us. You will be expected to do a face-to-face interview in person or over video call in some cases, at least once, during the hiring process. Sometimes we do ask candidates for customer facing roles or more junior candidates to complete an automated online video interview. You will self-record answers to our automated questions and this will be reviewed by the Hiring Team. For Management and Leadership roles we may request an additional assessment that takes a deeper dive into your potential leadership style. If your hiring journey is successful, we'll make it official with a job offer letter and be ready to welcome you to the team. How long does the interview process take? The process will vary and usually depend on different factors such as the volume of applications received, seniority level of the role and stakeholder availability within the hiring team. Our recruiters are in-house and will be in touch as soon as possible to inform you of next steps. We appreciate your interest and patience. Can I receive additional support or reasonable adjustments during the interview process? We want everyone to enjoy their Bacardi interview experience and will consider requests for personal requirements (be that the interview environment or other adjustments). Please make your recruiter aware via email when invited for interview. We will do our best to accommodate your needs at each stage and make your experience a supportive one. How do I know if a Bacardi job vacancy, email / DM communication or website is legitimate? From time to time, fraudsters or scammers impersonate recruiters or Bacardi employees in an attempt to obtain personal information or money. These recruitment scams can show up as fake websites listing job opportunities designed to look like Bacardi, email communications, or direct messages via LinkedIn or Whatsapp / SMS. Watch out for poorly written messages and adverts that contain spelling errors or inconsistencies. The URLs for the Bacardi Careers Site are and . If you click a link that sends you to a page that looks like Bacardi but doesn't start with this address, it's not us Please do not provide any personal details – we suggest you close this window tab. An email would be considered suspicious if the email address does not end in "@bacardi.com". Bacardi never charges a candidate any monetary fee for the opportunity to be interviewed, or to secure visas or permits. Money is never exchanged during the hiring process. Bacardi will never ask you for personal information over email, such as personal passwords, credit card or banking information, Social Security numbers or tax identification number. If you've shared information with a potential scammer, report any suspicious communications by forwarding details and attaching any evidence via our Contact Form with Topic "Reporting Suspicious Activity". Our team will investigate and let you know if the email is legitimate. J-18808-Ljbffr #J-18808-Ljbffr
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