YouTube Content Strategist
2 days ago
Bexleyheath
KRG are partnered on a long-term, exclusive basis with a high-growth, creator-led business who are looking for a YouTube Content Strategist who will work directly with the high-profile Founder. This is a rare opportunity to take full ownership of a YouTube ecosystem within a mission-driven brand that is scaling globally. You will sit at the intersection of creative direction, data, and growth strategy, shaping content that reaches and impacts millions. Working alongside a talented team of creatives, you'll be responsible for defining what success looks like on YouTube. The Role As YouTube Content Strategist, you will own the end-to-end performance and evolution of the channel. You'll combine creative instinct with analytical rigour to build a scalable, high-performing content engine. Key responsibilities include: Leading YouTube strategy, growth, and performance across long-form and short-form content Defining and evolving content formats, storytelling approaches, and channel identity Developing high-converting titles, thumbnails, and metadata strategies Using analytics (retention, CTR, traffic sources) to inform decisions and optimise performance Running A/B tests and experimentation frameworks to continuously improve results Identifying trends, opportunities, and gaps in the market to drive innovation Collaborating closely with a team of editors, creatives, and marketers Supporting broader brand and content strategy a...