Marketing Executive
19 days ago
Stirling
At M&G our purpose is to give everyone real confidence to put their money to work.As an international savings and investments business with roots stretching back more than 170 years we offer a range of financial products and services through Asset Management Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients and superior shareholder returns. Through our behaviours of telling it like it is owning it now and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent. We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role. Marketing Executive - M&G Wealth Advice Customer Marketing Team At M&G we look after our clients and our advisers right the way through their journey with us. From making their first investment to seeking financial advice for the first time or joining one of our businesses as an advising partner we must be there for all our customers offering timely support education and insight giving them confidence in all we do. This role would suit a candidate with marketing experience and a keen interest in the benefits of financial advice. This is a great opportunity to further a career in marketing with exposure to a broad range of disciplines a focus on both on and offline marketing and scope to improve efficiencies processes and innovate to the benefit of our customers and our advisers. Key Responsibilities: This role will cover a wide range of marketing activity including but not limited to; • Developing and maintaining digital estate including analytics reporting, • Helping to enhance our customer and adviser literature suite including responding to adviser requests for marketing material via our in-house Marketing in a Box system, • Contributing to social media plans and campaign implementation for both organic and paid activity (mainly LinkedIn), • Supporting advisers in the compliance review and approval of financial promotions, • Assisting in creating and implementing financial adviser marketing campaigns both above and below the line at key times of year, • Managing the on and off-boarding of new/departing advisers, • Supporting adviser recruitment activity, • Working with research teams when required to conduct client or adviser research with clear objectives and output, • Owning a range of marketing assets and ensuring theyre fit for purpose up to date and compliant, • Working closely with stakeholders i.e. M&G Marketing Compliance external and internal design and digital support agencies and the wider M&G Advice team, • Build and manage a new client e-communications cross/up sell strategy Personal skills: • Enthusiastic confident and extremely organised, • The ability to think freely work autonomously and take something and run with it, • Evidence of having created and directed the creation of communications assets, • Project management and organisational skills i.e. able to plan monitor and prioritise, • The ability to act effectively under the pressure of last-minute deadlines and changing priorities, • Evidence of a strong ability to adapt in changing circumstances and manage multiple projects simultaneously, • Evidence of strong collaboration skills and experience, • Marketing experience regulatory knowledge and experience of compliance approval requirements are essential, • An understanding of digital marketing channels and digital trends, • Some previous experience working with audience insight tools e.g. Google/Adobe Analytics etc., • Must have relevant experience in a financial services, • High level of accuracy and attention to detail, • The ability to communicate confidently and effectively at all levels both in written and verbal form, • Experience in financial copywriting and a willingness to develop this over time, • Experience in using AI (ideally CoPilot but not essential) and the ability to develop this knowledge, • Excellent stakeholder engagement skills; able to actively listen to and engage effectively with others, • Excellent English language skills including comprehension creative/copywriting proof-reading., • The confidence to think freely identify innovative opportunities and challenge with respect and knowledge when appropriate Software/Programme Requirements • Aprimo, • Eloqua and/or Marqueto, • Microsoft Word PowerPoint and Excel, • Smartsheet, • Analytics tools(Adobe/Google), • LinkedIn Work Level: Colleague Recruiter: Phoebe Ewers We have a diverse workforce and an inclusive culture at M&G plc underpinned by our policies and our employee-led networks who provide networking opportunities advice and support for the diverse communities our colleagues represent. Regardless of gender ethnicity age sexual orientation nationality disability or long term condition we are looking to attract promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks. M&G is also proud to be a ___ M&G is also proud to be a At M&G our purpose is to give everyone real confidence to put their money to work.As an international savings and investments business with roots stretching back more than 170 years we offer a range of financial products and services through Asset Management Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients and superior shareholder returns. Through our behaviours of telling it like it is owning it now and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent. We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role. Marketing Executive - M&G Wealth Advice Customer Marketing Team At M&G we look after our clients and our advisers right the way through their journey with us. From making their first investment to seeking financial advice for the first time or joining one of our businesses as an advising partner we must be there for all our customers offering timely support education and insight giving them confidence in all we do. This role would suit a candidate with marketing experience and a keen interest in the benefits of financial advice. This is a great opportunity to further a career in marketing with exposure to a broad range of disciplines a focus on both on and offline marketing and scope to improve efficiencies processes and innovate to the benefit of our customers and our advisers. Key Responsibilities: This role will cover a wide range of marketing activity including but not limited to; • Developing and maintaining digital estate including analytics reporting, • Helping to enhance our customer and adviser literature suite including responding to adviser requests for marketing material via our in-house Marketing in a Box system, • Contributing to social media plans and campaign implementation for both organic and paid activity (mainly LinkedIn), • Supporting advisers in the compliance review and approval of financial promotions, • Assisting in creating and implementing financial adviser marketing campaigns both above and below the line at key times of year, • Managing the on and off-boarding of new/departing advisers, • Supporting adviser recruitment activity, • Working with research teams when required to conduct client or adviser research with clear objectives and output, • Owning a range of marketing assets and ensuring theyre fit for purpose up to date and compliant, • Working closely with stakeholders i.e. M&G Marketing Compliance external and internal design and digital support agencies and the wider M&G Advice team, • Build and manage a new client e-communications cross/up sell strategy Personal skills: • Enthusiastic confident and extremely organised, • The ability to think freely work autonomously and take something and run with it, • Evidence of having created and directed the creation of communications assets, • Project management and organisational skills i.e. able to plan monitor and prioritise, • The ability to act effectively under the pressure of last-minute deadlines and changing priorities, • Evidence of a strong ability to adapt in changing circumstances and manage multiple projects simultaneously, • Evidence of strong collaboration skills and experience, • Marketing experience regulatory knowledge and experience of compliance approval requirements are essential, • An understanding of digital marketing channels and digital trends, • Some previous experience working with audience insight tools e.g. Google/Adobe Analytics etc., • Must have relevant experience in a financial services, • High level of accuracy and attention to detail, • The ability to communicate confidently and effectively at all levels both in written and verbal form, • Experience in financial copywriting and a willingness to develop this over time, • Experience in using AI (ideally CoPilot but not essential) and the ability to develop this knowledge, • Excellent stakeholder engagement skills; able to actively listen to and engage effectively with others, • Excellent English language skills including comprehension creative/copywriting proof-reading., • The confidence to think freely identify innovative opportunities and challenge with respect and knowledge when appropriate Software/Programme Requirements • Aprimo, • Eloqua and/or Marqueto, • Microsoft Word PowerPoint and Excel, • Smartsheet, • Analytics tools(Adobe/Google), • LinkedIn Work Level: Colleague Recruiter: Phoebe Ewers We have a diverse workforce and an inclusive culture at M&G plc underpinned by our policies and our employee-led networks who provide networking opportunities advice and support for the diverse communities our colleagues represent. Regardless of gender ethnicity age sexual orientation nationality disability or long term condition we are looking to attract promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks. M&G is also proud to be a