Group Sales Director
hace 5 días
High Wycombe
At Taylor Wimpey, we don’t just build houses; we build futures. Not just for the people who live in our homes, but for our own people too. When we bring our collective skills together, we make amazing things happen - for ourselves, for each other and for our customers. There are incredible opportunities on your doorstep, and we want you to discover them all. With 22 regional offices across the UK and operations in Spain, we bring our vision to life locally. Here, you’ll be given the tools to develop your skills and the freedom to explore new avenues. Share your ideas, experience a no-blame culture, and shape your work around your life. Every single one of us plays a vital role in bringing to life incredible places and spaces, where anyone can thrive. We believe in making a positive difference to our planet, as well as to people. The Group Sales Director provides strategic sales leadership from Central Functions, working in partnership with Business Unit Managing Directors, Sales Directors and Group functions to drive sales performance, capability, consistency, governance and customer experience across the BU structure. The role supports the delivery of Group trading objectives by strengthening sales effectiveness, forecast discipline, pricing discipline, digital adoption and sustainable performance improvement across a federated operating model. • Sets and owns the Group sales strategy, operating standards, sales governance and performance framework, ensuring they are practical, commercially focused and consistently adopted by Business Units., • Leads sales improvement activity across the BU structure, using data, market insight, customer insight and operational feedback to improve reservations, conversion, pricing discipline, revenue, margin, completions and forecast accuracy., • Uses Business Unit feedback to inform Group sales strategy, shaping national sales priorities through local market context, customer insight, product performance and operational sales experience., • Drives change and continuous improvement across sales processes, systems, customer touchpoints and ways of working, ensuring improvements are embedded sustainably through clear governance, communication, engagement and benefit tracking., • Builds sales capability across the organisation by developing a consistent capability framework, leadership expectations, training, tools, guidance and best practice that enable BU sales teams to perform at a consistently high standard., • Acts as a senior sales subject matter expert and trusted partner to Business Units, providing challenge, support and direction while respecting BU accountability for local delivery., • Sales strategy and performance: Develops and leads the Group sales strategy, annual sales priorities and performance improvement agenda, aligned to business objectives, market conditions, customer expectations and Group trading requirements., • Works with Business Units to improve sales outcomes, including lead management, conversion, reservation rates, pricing discipline, incentive control, revenue, margin, completions performance, outlet performance and sales rate against budget., • Maintains a strong understanding of product, specification, customer demand, sales barriers and local market feedback across Business Units, using this insight to shape Group sales strategy, product direction and national priorities., • Uses data, analytics, market intelligence, customer insight, Sales Excellence outputs, mystery shopping, CRM reporting and KPI reporting to identify trends, risks and opportunities, ensuring action plans are clear, prioritised and followed through., • Strengthens sales forecasting discipline by supporting consistent assumptions, robust challenge, improved visibility of pipeline movement and confidence in reservation, exchange and completion projection., • Owns the Group approach to sales market intelligence, ensuring competitor activity, local market conditions, customer demand, pricing movement and incentive trends are gathered consistently, interpreted commercially and used to shape sales strategy, pricing decisions and performance interventions., • Central Functions leadership: Provides senior sales leadership from Central Functions, acting as the link between Group strategy and BU delivery, ensuring guidance, standards and interventions add value and are operationally credible., • Builds strong relationships with BU Managing Directors, Sales Directors and functional leaders, providing constructive challenge, coaching and support to improve performance and consistency within a BU-led operating model., • Provides leadership to the Sales Director community through performance reviews, challenge, coaching and targeted intervention, ensuring priorities are clear, delivery is accountable and underperformance is addressed., • Change and continuous improvement: Leads significant sales change programmes and improvement projects across the BU structure, ensuring clear business cases, stakeholder engagement, governance, delivery plans, benefit measures and sustainable adoption., • Drives improvements to sales processes, policies, systems and ways of working, including Dynamics, telephony, COINS and other sales tools, ensuring changes are effectively scoped, tested, communicated, trained, adopted and embedded., • Promotes digital sales effectiveness by improving CRM discipline, lead response, enquiry management, customer communication, online journey integration and adoption of Group sales technology., • Capability and talent: Owns the Group approach to sales capability, including a national sales capability framework, Sales Academy content, sales leadership development, technical sales training, induction, ongoing development and best practice sharing., • Works with HR, Learning and Development and BU leadership teams to strengthen capability, succession planning, engagement, performance management and targeted interventions across the sales function. Improve readiness and strengthen future leadership pipeline across the sales function., • Acts as custodian of the sales customer journey from enquiry through to completion, ensuring the on-site and digital sales experience is relevant, compliant and aligned with brand and customer expectations, including show home standards and reservation/completion process. Works with Group Marketing to ensure brand standards and key messages are delivered., • Works with Legal, Customer, Health & Safety, Marketing, IT, Finance, Internal Audit and other Group functions to ensure sales guidance is compliant with the Operating Framework, NHQC, Consumer Code, GDPR, Government schemes, internal controls and relevant regulatory requirements., • Oversees sales governance, reporting, policies, manuals, assurance activity and guidance, ensuring Group standards are clear, current, auditable and consistently understood across the business., • Supports audit readiness and assurance by ensuring sales processes, controls, evidence and improvement actions are proportionate, well documented and aligned to the expectations of a listed business., • Identifies and escalates material sales risks, including forecast shortfall, pricing pressure, incentive escalation, compliance exposure, capability gaps, process failure and underperformance against Group standards, ensuring actions are agreed, owned and tracked through to resolution., • External partners: Manages key external relationships where appropriate, including panel brokers, lenders, training partners, mystery shopping providers and other sales support suppliers., • Significant senior sales leadership experience, ideally within housebuilding, residential development or a comparable customer-led, multi-site sales environment, • Proven experience of improving sales performance across a decentralised or BU-led operating model, • Experience leading change, transformation or continuous improvement programmes across multiple stakeholder groups, • Strong commercial understanding of sales performance, pricing, conversion, incentive control, revenue, margin, customer experience, forecasting and operational delivery, • Track record of building sales capability, improving standards and developing high-performing sales leaders and teams. Strong people-leadership skills., • Experience operating at senior leadership or board level, influencing strategic decisions and managing complex stakeholder relationships, • Experience of sales governance, assurance, controls, CRM adoption, digital sales tools and compliance in a large, regulated or listed business environment At Taylor Wimpey, we are committed to enabling you to make a home with us. Our work is not just about building homes; it's about doing work that matters, making a positive impact on the lives of our customers and the communities we serve. We enjoy many benefits as standard, including excellent retail discounts, company funded life insurance and private healthcare, and access to a quality pension scheme with company contributions. We also offer our discounted house purchase scheme, car leasing scheme and share plans, as well as the opportunity to tailor your benefit package to suit your needs with options such as buying extra annual leave or adding dependants to your benefit cover. Our total reward offer works perfectly with our culture, we are a welcoming community where everyone can feel at home. We create a home to your future by providing opportunities for growth and development. We offer industry leading professional training and development, which supports you to unlock your potential and fulfil your career and personal goals in a variety of opportunities and environments. We look to develop our people in the skills and areas they are most interested in, leveraging your qualities and appreciating your unique competencies, skills and expertise that, when we come together, make this a great place to work. If you want to do work that matters and build a career that lasts, make a home at Taylor Wimpey. As a proud Disability Confident Employer, Taylor Wimpey is committed to creating a diverse and inclusive workforce. We actively collaborate with individuals who have disabilities and long-term health conditions which have an effect on their ability to do normal daily activities, ensuring that barriers are eliminated when it comes to employment opportunities. In line with our commitment, we guarantee an interview to applicants who declare to us during the application process that they have a disability and meet the minimum requirements for the role. Join us in building a truly diverse and empowered team. #J-18808-Ljbffr
