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  • Restaurant Manager
    Restaurant Manager
    23 days ago
    £3500–£4500 monthly
    Full-time
    South Kensington, London

    Summary of Position The Restaurant Manager owns the total store operating result: P&L, guest experience, people, food safety, standards and compliance. The RM plans the trading day, makes the final T-15 readiness decision, commands through the parallel ARM/Shift Leader/Kitchen Manager structure, owns store-level escalations and ensures truthful commercial, people and operating evidence. Key Performance Areas (KPAs) • Trading-Day Plan & Store Readiness, • Live Store Command & Guest Outcome, • P&L, Cost & Cash Control, • Food Safety, Compliance & Risk, • People, Certification & Succession, • Close, Data & Reporting Duties & Responsibilities Trading-Day Plan & Store Readiness • Read operating data and known conditions, set the day's priorities and run the T-60 briefing., • Make the T-15 GO / NO-GO readiness decision using the approved store-operating standard. Live Store Command & Guest Outcome • Command the store through parallel Shift Leader, ARM and Kitchen Manager ownership, intervening on escalation without collapsing role accountability., • Own the guest-experience outcome and final escalation/recovery decisions within published authority., • Lead high-severity or multi-playbook incidents and interface with Area Manager/Country Head/platform functions as required. P&L, Cost & Cash Control • Control daily commercial/financial signals, labour, food and controllable-cost actions, void/discount authority and cash reconciliation., • Where food-cost variance exceeds 2% of theoretical under the current operating standard, require root-cause action and log it by end of day., • Independently reconcile the Shift Leader's end-of-day cash count the next morning. Food Safety, Compliance & Risk • Verify food-safety, allergen, legal/compliance and safe-to-operate corrective action; do not author functional standards outside RM authority. People, Certification & Succession • Own store people deployment, scheduling discipline, performance follow-up, development and succession execution., • Ensure only appropriately certified people are assigned to roles/stations under the current approved control., • Issue final certifications for designated store roles only where the Academy assigns RM as certifier. Close, Data & Reporting • Verify store close and next-morning controls, explicitly carrying forward unresolved issues., • Complete DOL/dashboard/daily-log narrative, exception escalation and operating-data evidence truthfully and on time. Additional Responsibilities & Reporting • Undertake responsibilities assigned by the Direct Supervisor. Key Performance Indicators (KPIs) • T-60 briefing and T-15 GO / NO-GO readiness decision are completed to standard., • Store P&L, labour, food cost and controllable-cost actions are actively managed against approved targets., • Food-cost variance above 2% of theoretical triggers root-cause action and end-of-day logging under the current standard., • Shift Leader cash count receives independent RM next-morning reconciliation., • Only appropriately certified employees are independently assigned to roles/stations., • DOL, daily log, close, compliance and escalation evidence is complete and truthful. Qualifications • For internal progression, hold current ARM certification and complete the Restaurant Manager Development Plan; external appointments must satisfy People OS hiring rules and equivalent operating experience., • Strong whole-store knowledge across FOH, BOH, P&L, labour/food cost, guest recovery, food safety and people leadership., • Ability to lead through role owners rather than personally absorbing every operating task., • Complete current Restaurant Manager certification before independent store accountability. Core Competencies • Strategic Operational Leadership - Turns strategy and standards into disciplined operating execution., • Financial Acumen - Reads P&L and operating signals and converts variance into action., • Leadership & Succession - Builds accountable leaders and sufficient successor capacity., • Decision Making & Judgment - Acts within authority, escalates correctly and preserves governance., • Cross-Functional Collaboration - Works effectively with I MANAGE platform functions while preserving ownership boundaries., • Data & Evidence Discipline - Uses verified information, protects system truth and reports exceptions clearly. Technical Skills Advanced working knowledge of store P&L, forecasting/deployment, POS/IMS/dashboard controls, food safety, playbook command and people/succession systems. Current Restaurant Manager certification is required before independent store accountability. Where It Leads Restaurant Manager (you are here) > Area Manager (next) > Operations Manager > Senior Operations Manager proving assignment > Operations Director To earn Area Manager: • Assignment Policy: Complete at least two years as a Restaurant Manager before permanent promotion unless an approved People OS exception applies; complete the one-year Area Manager Development Plan including at least one store opening run A-to-Z., • Swiss Butter Academy: Maintain current Restaurant Manager certification and complete Area Manager learning, field evidence and certification before independent AM duty., • Performance: Meet the published People OS promotion performance gate for the relevant cycle., • Dual 80 Principle: Demonstrate at least 80% readiness against the destination-role Responsibility Register, with a named successor at least 80% ready against your current role where a permanent promotion is involved., • Culture: Hold current culture-gate evidence and demonstrate the 5 H's consistently: hunger, hustle, humility, hardiness, heart., • Role Availability & Approval: The destination role must be approved/open and the verified promotion or transfer pack must receive the required approval.

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  • Digital Marketing Manager
    Digital Marketing Manager
    1 month ago
    £40000–£50000 yearly
    Full-time
    Barking

    Digital Marketing Manager (E-commerce) Location: London or Birmingham, UK Job Type: Full-Time, Permanent Work Arrangement: Office-Based Experience Required: 6–8 Years About Cake Craft Cake Craft is one of the UK's leading online retailers specialising in cake decorating, baking supplies, baking tools, partyware, and celebration products. Serving hobbyists, home bakers, and professional cake decorators alike, CakeCraft offers an extensive range of products through its e-commerce platform and is committed to delivering exceptional customer experiences, industry-leading product selection, and continuous innovation within the baking and celebration market. As we continue to grow, we are investing in building a best-in-class digital marketing function to accelerate customer acquisition, customer retention, brand growth, and online revenue across the UK. This is an exciting opportunity to join a growing e-commerce business and play a pivotal role in shaping its future digital marketing strategy and performance. The Opportunity We are seeking an experienced Digital Marketing Manager with a proven track record in e-commerce marketing. The successful candidate will be responsible for developing and executing the company's digital marketing strategy while building and managing a dedicated in-house marketing team. This is a hands-on leadership role requiring both strategic vision and operational excellence. The ideal candidate will have experience growing e-commerce brands, managing cross-functional marketing teams, and delivering measurable commercial results. Role Overview The Digital Marketing Manager will be responsible for developing and executing the overall digital marketing strategy for CakeCraft UK. The successful candidate will build processes, establish performance metrics, manage internal specialists, and drive sustainable growth across all digital channels. The role requires a hands-on leader who can combine strategic thinking with operational execution and create a high-performing digital marketing department from the ground up. While specialist resources will manage day-to-day SEO, content creation, email marketing, influencer marketing, and creative execution, the Digital Marketing Manager will provide strategic direction, operational leadership, and performance oversight across all functions. The role will focus on ensuring all marketing functions operate in a coordinated manner through structured planning, content governance, campaign management, and performance oversight. Key Responsibilities Digital Strategy & Growth · Develop and execute Cake Craft's digital marketing strategy aligned with business objectives and revenue targets. · Own digital marketing performance against revenue, customer acquisition, retention, and profitability goals. · Identify opportunities to increase online visibility, customer engagement, and sales performance. · Develop annual, quarterly, and monthly marketing plans aligned with commercial priorities. · Drive sustainable growth through data-driven decision-making and continuous optimisation. Content & Campaign Management · Own the end-to-end content planning and campaign execution process across all digital channels. · Develop and maintain an integrated marketing calendar to ensure consistent content publishing and campaign delivery. · Coordinate seasonal campaigns, product launches, promotional events, and brand initiatives. · Ensure alignment between SEO, content, email marketing, influencer activity, and commercial objectives. · Establish content workflows, approval processes, and campaign management frameworks. · Drive consistency in brand messaging, content quality, and customer communications across all customer touchpoints. Team Leadership & Department Development · Build and lead Cake Craft's digital marketing department from the ground up. · Establish workflows, reporting structures, and performance standards. · Build systems, processes, and governance required to scale the marketing function effectively. · Foster a collaborative, performance-driven culture focused on continuous improvement. · Support future recruitment and team expansion as the business grows. Essential Requirements · 6–8 years of digital marketing experience, preferably within an e-commerce or direct-to-consumer (D2C) environment. · Minimum 3 years of experience in a leadership or managerial role. · Proven experience managing and developing marketing teams. · Demonstrated success in driving online revenue growth and customer acquisition. · Strong understanding of digital marketing strategy, content management, campaign planning and execution, SEO, email marketing, influencer marketing, and conversion rate optimisation, with the ability to lead specialist teams across these functions. · Experience creating marketing processes, workflows, reporting structures, and scalable operating models. · Experience working with marketing analytics and performance reporting tools. · Experience leveraging AI-powered marketing tools, automation platforms, and analytics solutions to improve efficiency, content production, customer engagement, and marketing performance. · Commercially minded with a strong focus on ROI and business growth. · Excellent communication, leadership, stakeholder management, and project management skills. Preferred Experience · Experience working within direct-to-consumer (D2C) brands, e-commerce businesses, consumer products, FMCG, lifestyle, home décor, or home furnishings sectors. · Experience managing multiple digital marketing channels and cross-functional marketing teams. · Experience with Shopify or similar e-commerce platforms is advantageous. · Hands-on experience with Klaviyo, Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and other digital marketing platforms. · Experience building teams, processes, reporting frameworks, and scalable marketing functions from the ground up. Key Performance Indicators (KPIs) The successful candidate will be measured on: · E-commerce Revenue Growth · Organic Traffic Growth · Return on Marketing Investment (ROMI) · Campaign Delivery & Execution Effectiveness · Content Publishing Consistency · Team Performance & Department Development What Success Looks Like Within the first 12 months, you will: · Build a structured and scalable digital marketing function. · Establish clear team structures, responsibilities, and reporting systems. · Implement a consistent content and campaign planning process. · Create a reliable publishing cadence across all key marketing channels. · Improve alignment between SEO, content, email, influencer, and creative functions. · Increase organic traffic, customer retention, and online revenue. · Deliver measurable growth in e-commerce sales and profitability. · Create a marketing operating model that supports the long-term growth of Cake Craft. Why Join Cake Craft? · Opportunity to build and lead a digital marketing department from the ground up. · High level of ownership and autonomy. · Direct impact on business growth and strategy. · Work with one of the UK's leading e-commerce brands in the baking and cake decorating industry. · Career progression opportunities as the business scales. Location Requirement: This is a full-time office-based role. Candidates must be willing to work from either our London or Birmingham office.

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