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Paid Media ExecutiveSalary Range: £32,000 - £35,000Location: Gerrards Cross - Hybrid workingType: Full TimeThe RoleWe are looking for a Paid Media Executive to join the Polaris delivery team. You will plan, build, and manage paid campaigns across Google, Meta, LinkedIn, and TikTok for a portfolio of B2B and B2C clients.This is a hands-on, commercially focused role where performance and return on investment matter more than vanity metrics.You should already know how to run campaigns that perform and be ready to go deeper on strategy, audience targeting, and the data behind what drives results. You are not here to tick off daily tasks. You are here to become genuinely expert across multiple platforms and build the foundation for your own business.Paid Media Executive - What youll be doingCampaign setup and management building, launching, and managing paid campaigns across Google Search, Google Display, Meta Ads, LinkedIn Ads, and TikTok Ads for B2B and B2C clients.Audience targeting and segmentation developing and refining targeting strategies for each platform, including custom audiences, lookalike audiences, interest targeting, and LinkedIn job title and company size targeting for B2B.Ad creative briefing and testing briefing creative requirements and testing ad formats, copy variants, and visual approaches systematically to identify what drives the strongest performance.Budget management managing client ad budgets across platforms and campaigns, ensuring spend is paced correctly and allocated toward the highest-performing activity.Performance analysis and reporting tracking, analysing, and reporting on campaign performance across all platforms using native dashboards and Google Analytics. Reports should be clear, commercially focused, and actionable.Landing page and conversion optimisation working with the delivery team to identify and recommend improvements to landing pages and conversion flows based on paid traffic behaviour.Search 360 integration understanding how paid media fits within the broader Polaris Search 360 system and how paid campaigns work alongside SEO, GEO, content, and social to serve buyer intent at the right moment on the right platform.AI-assisted delivery using tools including ChatGPT and Claude for campaign research, audience insight, ad copy generation, and performance analysis. Smart use of AI is part of how Polaris operates.Paid Media Executive - What were looking for1 year of hands-on paid media experience managing live campaigns with real budgets on Google Ads and at least one social platform. You should have built campaigns, optimised them, and reported on results to a client or internal stakeholder.Google Ads proficiency you can build and manage search campaigns, set up conversion tracking, and interpret performance data. Google Ads certification is an advantage but not essential.Meta Ads experience Facebook and Instagram campaign management across both B2C and B2B objectives including lead generation, traffic, and conversion campaigns.Commercial instinct you think in terms of return on investment and cost per acquisition, not just click-through rates. You understand that clients care about leads and revenue.Analytically minded you are comfortable working across multiple data sources, can build a clear performance narrative, and know what to do next based on what you are seeing.Organised and proactive you manage multiple clients without dropping the ball and communicate clearly when something needs attention.Ambitious and self-directed you want to run paid campaigns for your own clients one day. This programme gives you the skills, the experience, and the network to make that happen.Paid Media Executive - Why POLARIS?Hybrid workingClear progressionCollaborative and supportive working environmentWhat we are offering£32,000 - £35,000, depending on experienceAnnual company trip25 days holidayBirthday offLoyalty holidays (additional leave after 2+ years of service)Christmas and New Year staggered hoursMonthly and quarterly company eventsInclusion in annual profit shareFlexible working arrangements (hybrid model)Company pensionReporting to: Head of Search 360TPBN1_UKTJ

Marketing Executive/ Content Writer Location: Outskirts of Maidstone – only drivers with own transport can be considered due to location Package: c.£28,000 - £33,000 dependent on experience and skillset + Annual Bonus + Private Healthcare Contact: Emily or Chloe @ Pearson Whiffin Recruitment Looking for more than just another marketing job? This is an opportunity to join a business that is genuinely going places. With ambitious growth plans, continued investment and marketing at the heart of its commercial strategy, this is a business that recognises the value of great marketing and the people behind it. You'll work directly alongside one of the company's founders, an experienced marketing professional who has built and grown the brand over many years. Rather than being left to figure things out alone, you'll receive genuine mentoring, coaching and exposure to every aspect of modern B2B marketing. If you're naturally curious, commercially minded and passionate about developing your skills, you'll struggle to find a better opportunity locally. Why this role is different This isn't a business where marketing is seen as an afterthought. Marketing drives sales, generates opportunities and influences business decisions. Your ideas will be listened to, your contribution will be visible, and good work doesn't go unnoticed. If you're someone who enjoys learning, thrives on variety and wants to build a long-term career with a company that invests in its people, we'd love to hear from you. The Opportunity You'll become an integral part of a growing marketing function, taking ownership of a wide variety of projects whilst working closely with senior leadership. No two days will be the same. One day you could be interviewing engineers to produce a technical case study, the next analysing campaign performance, planning content or producing marketing material for exhibitions and customer events. You'll be encouraged to challenge ideas, bring fresh thinking and continuously develop your commercial understanding of both the business and its customers. What you'll be doing Creating engaging articles, blogs, case studies and website content. Writing compelling copy across digital and traditional marketing channels. Supporting content strategy and helping increase brand awareness and lead generation. Creating presentations, brochures, exhibition material and marketing collateral. Managing website updates and content through WordPress/CMS. Supporting email marketing campaigns and social media activity. Monitoring campaign performance using Google Analytics and recommending improvements. Building relationships across the business to understand technical products and turn complex information into engaging customer-focused content. Researching customers, markets and competitors to identify new commercial opportunities. We're looking for someone who... Ideally has a qualification in a relevant subject Has solid experience working within a marketing role for a commercial business Loves writing and takes pride in producing high-quality content. Is commercially aware and enjoys understanding how marketing contributes to business growth. Is naturally inquisitive and always looking to learn something new. Enjoys speaking with people across a business and isn't afraid to ask questions. Can work independently whilst managing multiple projects. Has experience with WordPress or another CMS. Has exposure to Google Analytics. Has used Mailchimp or similar email marketing platforms. Has experience with Canva, with Adobe Creative Suite experience beneficial. Has a full UK driving licence and can commute to the office five days per week. This role would suit someone who... Has outgrown their first marketing position. Perhaps you're looking for more ownership, broader experience and the opportunity to learn from someone who has successfully built a marketing function from the ground up. You don't need to know everything already. Attitude, curiosity, commercial awareness and a genuine desire to improve are far more important than industry experience. If you're prepared to learn, you'll be supported every step of the way. What's in it for you? c£28,000-£33,000 salary depending on experience. Annual company bonus. Private healthcare. Direct mentoring from one of the business founders with extensive marketing expertise. Genuine investment in your professional development. Recognition and reward for delivering great work and taking ownership. Exposure to every aspect of B2B marketing, not just one small area. Long-term career opportunities within a business with ambitious growth plans. A collaborative team where ideas are welcomed and initiative is encouraged. If you're looking for a marketing role where you'll learn, develop, be challenged and could make a genuine impact, we'd love to hear from you

See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire. Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy

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Agencies and Partners are the primary users of Google's media platforms and those of competitors, influencing a disproportionate amount of Google's ad spend and playing a key role in buying decisions. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at

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