Ecommerce and Digital Manager
4 days ago
Wolverhampton
Ecommerce and Digital Manager Hybrid - Wolverhampton (3-4 days per week) £45,000 - £50,000 + benefits This is an opportunity to take full ownership of an early-stage direct-to-consumer proposition and shape how it grows. If you enjoy hands-on execution, experimentation, and turning performance data into meaningful commercial decisions, this role gives you the autonomy and influence to make a real impact. The Company They are a highly respected heritage brand entering a new chapter with a premium direct-to-consumer offering. Their DTC business is still young, with strong early traction and a clear ambition to refine its customer acquisition, conversion, and digital performance. The team is collaborative, warm and creative, with a thoughtful approach to brand experience and growth. The Role You will take full ownership of day-to-day ecommerce and digital performance, focusing on building a consistent rhythm of testing, learning, and optimisation. Your work will directly shape how the business grows its customer base and improves its onsite experience. Key responsibilities include: • Running weekly trading routines, reviewing performance and driving clear actions, • Translating data into commercial decisions that improve acquisition and conversion, • Managing and optimising website performance on Shopify, including CRO and funnel improvements, • Executing hands-on paid media campaigns across platforms such as Meta and Google, • Managing email and lifecycle marketing, including segmentation and automated flows, • Building simple, repeatable test-and-learn processes across channels, • Working collaboratively with brand, content, and operations teams to ensure a joined-up customer experience Your Skills and Experience You bring strong hands-on digital marketing capability and thrive in early-stage or scaling environments. They are looking for someone with: • Strong commercial experience running paid media campaigns directly, • Hands-on experience building and optimising email marketing and automated journeys, • Practical experience with Shopify, CRO, and onsite optimisation tools, • Working knowledge of platforms such as Klaviyo, Ometria or similar, • A practical, hypothesis-driven approach to testing and learning, • The ability to communicate clearly and work closely with senior stakeholders Nice to have: exposure to SEO, experience in small agencies or early-stage DTC environments, and relevant platform certifications. What They Offer • Competitive compensation package, • Hybrid working with regular time in a beautiful countryside office, • 25 days annual leave plus bank holidays, • Pension contributions, • Employee discounts, • Learning and development support, • A genuinely collaborative, supportive environment where your work has a visible impact How to Apply If you are excited by the chance to build, test and grow a premium DTC experience, please apply with your CV.