CRM Strategist
14 days ago
Bristol
CRM Strategist \n Salary: £45,000Location: Bristol (Hybrid Working)Job Type: Full-time, Permanent \n Are you a commercially minded CRM professional looking to influence customer strategy, drive engagement and shape the future of a growing business? Look no further I have the job for you! \n An exciting opportunity has arisen for an experienced CRM Strategist to join a successful and growing subscription-led digital business. This is a strategic and hands-on role, responsible for shaping CRM strategy, audience segmentation, lifecycle marketing automation and customer communications. \n Working within a collaborative Customer Marketing team, you will lead CRM initiatives that deliver personalised customer experiences, improve engagement and retention, and drive long-term revenue growth. You will also have line management responsibility for a direct report, supporting their development and day-to-day delivery. \n This role would suit someone with strong CRM expertise gained within a digital, media, publishing, subscription or membership environment who enjoys combining strategy, data insight and operational delivery. \n Key Responsibilities \n\n • Develop and implement a business-wide CRM strategy to improve customer acquisition, engagement, conversion and retention.\n, • Design and optimise automated customer lifecycle journeys, including onboarding, engagement, renewal and win-back campaigns.\n, • Lead testing and optimisation programmes, including A/B and multivariate testing.\n, • Collaborate with marketing, commercial, editorial, data and technology teams to align CRM activity with wider business objectives.\n, • Build and maintain automated workflows, customer journeys, campaign templates and preference centres.\n, • Develop reporting frameworks and dashboards to measure campaign effectiveness and customer performance.\n, • Act as the primary contact for CRM platform enhancements, integrations and support.\n, • Develop internal processes and quality assurance procedures for CRM campaigns.\n, • Manage segmentation strategies to improve targeting, personalisation and customer lifetime value.\n, • Work closely with data, legal and technology teams to ensure compliant customer communications.\n\n About You \n\n • Proven experience developing and executing CRM strategies within a digital, media, publishing, subscription or membership-based business is ideal.\n, • Strong hands-on experience with CRM and email marketing platforms.\n, • Excellent knowledge of customer segmentation, marketing automation, deliverability and data management.\n, • Experience managing testing programmes and using data to drive optimisation.\n, • Good understanding of GDPR, PECR and CRM compliance requirements.\n, • Strong stakeholder management and communication skills.\n, • The ability to translate customer insights into effective lifecycle marketing strategies.\n, • Previous people management or mentoring experience.\n\n What's in it for me? \n Hybrid working model (60% office-based) - Flexible start and finish times - 25 days annual leave plus bank holidays + Additional birthday leave + Christmas office closure - Buy and sell holiday scheme - Enhanced pension contributions - Life assurance - Season ticket loan - Ongoing learning and development opportunities - Collaborative and inclusive working environment. \n Interested? Apply online today or contact Jo Aldred at REED Marketing & Creative for further details