Social Media Manager
1 day ago
Memphis
Important: this position is open only to local Memphis Metropolitan area US Citizens and Permanent Residents. Visa sponsorship and OPT are not provided. Social Media Manager Position Summary: We are seeking a highly skilled Social Media Manager to lead the strategy, execution, and performance reporting across two of our consumer-facing brands, OEMTOOLS and GreatNeck, and our corporate brand, GreatNeckTools. This role is ideal for a creative digital marketer who thrives in a fast-paced environment, understands how to build brand presence across multiple audiences, and can turn insights into meaningful growth. The ideal candidate combines strategic thinking with hands-on execution—developing content, managing calendars, optimizing engagement, tracking KPIs, and steering each brand toward measurable success. Job Responsibilities: Strategy & Planning • Develop and own the social media strategy across all major platforms (Facebook, Instagram, YouTube, TikTok, LinkedIn, etc.)., • Create brand-specific strategies that ladder up to overall company goals., • Build and manage monthly content calendars for each brand., • Write, design, and publish high-quality content tailored to each brand’s voice and audience., • Work with in-house Videographer and Photographer to produce video content for short-form and long-form platforms., • Manage daily posting, community engagement, and audience interactions., • Collaborate with internal creative teams, product teams, and external partners to maintain consistent brand identity., • Track, analyze, and report on KPIs for each brand—including reach, engagement, follower growth, conversions, and campaign performance., • Provide actionable insights and recommendations to optimize future content., • Maintain dashboards and monthly performance summaries for leadership review., • Work closely with marketing leadership to align social media with broader campaigns and launches., • Coordinate with eCommerce, Brand, and Creative teams to support promotions, product releases, and storytelling needs., • Partner with Customer Service when needed to maintain positive community experiences., • Other duties as assigned. Knowledge, Skills and Abilities: • BA degree in Marketing, Communications, Digital Media, or related field., • 3–5+ years of social media experience, managing multiple brands, preferred., • Demonstrated success building and growing social media channels., • Strong copywriting, content creation, and storytelling skills., • Proficiency with social platforms, scheduling tools, and analytics dashboards (Meta Business Suite, Sprout, Later, etc.)., • Proven experience with paid social media., • Proven experience leveraging AI tools to support organic social media strategy, including content ideation, caption writing, trend analysis, and performance optimization., • Strong organizational and project management skills to juggle multiple calendars and brands., • Creative thinker with a data-driven approach to optimization., • Passionate about emerging trends and content innovation. Founded in 1919, GreatNeck® is a leading global supplier to the hardware, home improvement, sporting goods, mass retail and automotive markets, and have distribution and manufacturing facilities around the world: