Social Media Manager
13 days ago
San Diego
Job Description Position Overview We’re looking for a content-obsessed creator who lives on their phone (in the best way). Someone scrappy, fast, culturally tapped-in, and genuinely excited to make things every single day. You love being behind the camera and in front of it. You understand the Blenders vibe: bold, fun, real, and always moving. As our Social Media Manager, you’ll own day-to-day storytelling across all social platforms, with a massive focus on TikTok. You’re equal parts strategist, shooter, editor, copywriter, and on-camera talent: someone who can concept → create → post → iterate without overthinking it. Position OverviewStrategy & Creative Development * Build platform-specific content strategies that grow awareness, engagement, and conversion. * Lead the full TikTok relaunch - tone, pillars, posting cadence, and growth roadmap. * Develop content playbooks across Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging channels. * Spot trends early and translate them instantly into Blenders-ready concepts. * Own a fast, flexible content calendar across brand campaign content, launches, hype moments, and everyday brand and creator-led storytelling. * Drive test-and-learn pilots across formats, hooks, lengths, and shoppable content. Content Creation (Your Superpower) * Create, shoot, edit, and publish social-first content daily: high-quality but fast-moving. * Be comfortable as talent when needed: POVs, voiceovers, try-ons, behind-the-scenes, day-in-the-life, product moments. * Produce everything from quick iPhone videos to polished campaign cutdowns. * Write clean, witty, human copy that feels native to the platform. * Edit in Adobe CC, Final Cut, CapCut, or Canva — whatever gets it done fast and well. * Direct creators, athletes, influencers, and UGC partners — and guide them to the right tone and visual style. Creator & Influencer Collaboration * Partner with our Community & Culture team on casting, creative direction, and collaborative content. * Brief creators with clear concepts and performance expectations. * Ensure all creator content feels fun, native, and conversion-ready. Community & Culture Building * Lead daily engagement across comments, DMs, tags, duets, stitches, shares, and real-time conversation. * Build authentic relationships with fans, creators, and culture voices. * Track cultural moments and react fast when it makes sense for the brand. Commerce & Performance * Explore using Instagram Shopping, TikTok Shop, and platform-native commerce tools to drive sales. * Partner with eComm + Paid teams and external agencies to amplify top-performing content. * Monitor KPIs (reach, views, engagement, followers, traffic, conversion) and turn insights into action. * Benchmark competitors and identify new whitespace opportunities. Collaboration & Leadership * Work cross-functionally with Marketing, Creative, Product, Retail, and Digital to produce cohesive, culturally relevant content. * Manage timelines, approvals, and content delivery with speed and clarity. Skills & Experience * 3–5+ years running social for lifestyle, fashion, consumer, or creator-driven brands. * A true builder - you don’t wait for direction; you experiment, create, and post. * Comfortable being on camera; understands pacing, hooks, humor, and personality. * Strong shooter/editor with an eye for composition, storytelling, and scroll-stopping moments. * Experienced working with creators, athletes, influencers, and UGC partners. * Excellent copywriter with a playful, flexible tone. * Data-curious — you use numbers to make content smarter, not slower. * Highly organized, adaptable, and energized by a fast-paced, ideas-on-the-table environment. Work Requirements * Bachelor’s degree in Marketing, Communications, or related field preferred. * Hybrid role: onsite at our San Diego HQ 3–4 days/week. * Willingness to attend shoots, store visits, athlete days, and activations outside of standard hours. * Typical schedule: Monday–Friday, 8:30 AM – 4:30 PM. Powered by JazzHR LzrhEpwRh5