Online Marketing Specialist (Bilingual Mandarin)
20 days ago
Irvine
Job DescriptionBenefits: • 401(k), • Dental insurance, • Health insurance Online Marketing Strategy Support & Execution • Support the development and execution of online marketing strategies, including brand awareness initiatives, user acquisition campaigns, and targeted digital marketing activities to support company objectives.Market Research & Competitive Analysis, • Conduct ongoing market research and competitor analysis to identify market trends, opportunities, and potential risks., • Provide data-driven insights and recommendations to improve marketing effectiveness.Digital Marketing Execution & Optimization, • Execute and manage digital marketing campaigns across online advertising, social media, and other digital channels., • Monitor and optimize key performance metrics such as impressions, engagement, traffic, and conversion rates.Partnership & Channel Coordination, • Assist in identifying and maintaining partnerships with online platforms and marketing channels to expand brand exposure and drive traffic.Data Analysis & Reporting, • Collect, analyze, and organize online marketing data to prepare performance reports., • Use insights from data analysis to support continuous improvement of marketing strategies.Cross-functional Collaboration, • Work closely with internal teams and company leadership to ensure alignment of marketing activities across platforms and campaigns.Social Media Participation, • Participate in monthly social media meetings or internal knowledge-sharing sessions to support best practices and campaign performance.Online Marketing Plan Maintenance, • Assist in developing, executing, and maintaining online marketing plans aligned with company goals.Customer Retention & Sales Support, • Support customer retention initiatives and promotional campaigns aimed at increasing repeat purchases and average order value.Brand Awareness & Reputation Support, • Contribute to brand marketing initiatives to strengthen brand positioning and online reputation.Paid Advertising Support, • Collaborate with the marketing team to execute paid advertising campaigns on platforms such as Facebook and Instagram.New Product Marketing Support, • Support marketing strategies for new product launches using platforms including Facebook, Instagram, Twitter, Pinterest, and other relevant social channels to increase organic reach and website traffic.Requirements, • Fluency in English and Mandarin Chinese (written and verbal)., • Bachelors degree in Marketing, Business Administration, or a related field., • 23 years of experience in digital marketing, online marketing, or a related role., • Hands-on experience with digital marketing channels, social media platforms, and online advertising., • Strong analytical skills with the ability to interpret marketing data and performance metrics., • Familiarity with marketing analytics tools (e.g., Google Analytics, social media insights)., • Excellent communication skills and ability to work collaboratively in a team environment., • Detail-oriented, proactive, and able to adapt to a fast-paced, dynamic work environment.