Digital Marketing Manager
hace 15 días
Hollywood
Job DescriptionSalary: Job Title: Digital Marketing Manager Group: Marketing & Communications Location: Miramar, Florida About Quvia: Quvia is building the digital fabric between edge and cloud. Our platform uses AI and machine learning to orchestrate connectivity across satellite, terrestrial, and hybrid networks so customers can move and manage data in the worlds most network-constrained environments. We partner with global leaders in aviation, maritime, energy, enterprise and other industries where connectivity is variable and complex, and digital services depend on reliable data movement. As companies deploy AI, automation, and data-driven systems at the edge, Quvia provides the platform needed to unlock the full potential of their data and build value above the network. Quvia is a fast-growing, Series A company backed by Columbia Capital ($5B+ in fund commitments). It is headquartered in the greater Miami area with offices in the UK and India. Learn more at and . About the Role Quvia is seeking a Digital Marketing Manager to build and scale our digital marketing programs across web, paid media, email, and account-based initiatives. This role owns Quvias digital strategy, driving measurable engagement with priority accounts across long, complex B2B buying journeys. This is a hands-on role in a fast-growing startup environment, responsible for establishing the foundation of Quvias digital marketing function. The role operates with significant autonomy and is expected to grow in scope and impact as the company scales. What Youll Do • Digital strategy and program ownership, • Own Quvias digital marketing strategy across channels, aligned to business goals and target accounts, • Define priorities, budgets, and success metrics for all digital programs, • Translate high-level objectives into clear, executable digital plans and campaigns, • Own Quvias presence and performance across priority digital channels, including LinkedIn, with a focus on account engagement and measurable outcomes, • Website and conversion optimization, • Own website strategy and performance, including information architecture, page strategy, landing pages, and conversion flows, • Define requirements for website content and experiences needed to support target accounts and complex B2B buying journeys, in partnership with cross-functional stakeholders, • Use analytics, testing, and performance insights to continuously improve engagement, conversion, and account progression, • Paid media and account-based programs, • Plan, execute, and optimize paid programs across LinkedIn Ads and Google Ads, • Build account-based campaigns focused on engaging priority accounts and buying committees, • Manage targeting, creative testing, budgets, and ongoing optimization across channels, • Email marketing and lifecycle engagement, • Establish and own Quvias email marketing program, starting with core communications such as newsletters, • Evolve email strategy and execution over time to support account engagement and longer B2B sales cycles as business needs grow, • Coordinate email with paid and web programs to support account progression and engagement, • Marketing technology, analytics, and measurement, • Manage and optimize the digital marketing toolset, including analytics, marketing automation, and advertising platforms, • Establish clear reporting and dashboards to track performance, account engagement, and pipeline influence, • Use data to inform decisions, prioritize efforts, and continuously improve program effectiveness, • Testing, optimization, and innovation, • Identify and evaluate new tools, platforms, and strategies to improve reach and engagement with target accounts, • Lead testing and experimentation across channels, messaging, and formats, • Apply learnings to scale what works and refine or retire what does not Qualifications • 58 years of experience in B2B digital marketing with end-to-end program ownership, • Strong experience with:, • Website performance and conversion optimization, • LinkedIn and Google Ads in a B2B context, • Email marketing and lifecycle or nurture programs, • Account-based or target-account marketing approaches, • Experience with HubSpot (or similar) for marketing automation, email, lifecycle management, and reporting, and with Webflow for website content management and optimization, • Experience marketing complex, technical products with long sales cycles and multiple decision-makers, • Strong analytical skills and comfort using data to guide strategy and execution, • Strong program and project management skills, with the ability to plan, prioritize, and execute multiple initiatives simultaneously, • Ability to operate independently in a small, fast-moving team, • Clear written and verbal communication skills What We'll Offer • Competitive Salary, • Performance Bonus, • Competitive health benefits, • Flexible Paid Time Off policy, • Pension, • Stock options Quvia will never ask to interview job applicants via text message or ask for personal banking information as part of the interview process. Quvia will never ask job applicants or new hires to send money or deposit checks for the company. In case of doubt, please contact us directly . Quvia is an Equal Opportunity Employer. Employment opportunities at Quvia are based upon one's qualifications and capabilities to perform the essential functions of a particular job. All employment opportunities are provided without regard to race, religion, sex (including sexual orientation and transgender status), pregnancy, childbirth or related medical conditions, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by law.