E Commerce Product Manager
hace 9 días
Clearwater
Job Description E Commerce Product Manager POSITION TITLE: Product Manager REPORTS TO TITLE: VP, Engineering & Digital Product DEPARTMENT: Technology STATUS: Full Time LOCATION: Clearwater, FL DATE UPDATED: November 2025 Position Overview: As part of our Technology organization, the Digital Product team is responsible for facilitating the vision, strategy, and delivery standards for all customer-facing digital products. The Digital Product Manager for Web & E-Commerce plays a critical role in shaping and optimizing our public-facing website, including brand and marketing content, the e-commerce experience for subscription programs, and our supplements product lines. This position owns the digital product roadmap, leads cross-functional alignment, and ensures delivery excellence through Agile/Scrum processes. A major component of the role is enhancing and scaling our unique affiliate/coach co-branded landing page model, which drives customer awareness, attribution, and conversion across an international coaching network. Key Responsibilities: • In collaboration with Marketing and Engineering, own the long-term digital strategy, roadmap, and prioritization for the Faster Way website, e-commerce flows, and affiliate co-branded experience., • Translate customer insights, analytics, and business goals into product requirements and clear user stories., • Conduct competitive research, customer journey analyses, and funnel evaluation to identify opportunities for optimization and innovation., • Lead the end-to-end design and optimization of subscription purchase flows, trial mechanics, bundles, and tiered pricing., • Manage supplement product e-commerce experiences and supporting technologies (PLP, PDP, merchandising, cart, checkout, post-purchase)., • Oversee content publishing capabilities, SEO infrastructure, and marketing landing page templates., • Enhance and scale the co-branded coach landing page model to improve personalization, attribution accuracy, and conversion., • Serve as Scrum Master for the web/e-commerce delivery pod, facilitating standups, sprint planning, grooming, demos, and retrospectives., • Maintain high-quality backlog management, sprint prioritization, and predictable release cycles., • Work closely with Engineering, UI/UX, QA, and Creative to ensure timely, high-quality execution and launch excellence., • Partner with Marketing, Brand, Creative, Operations, and Data teams for integrated go-to-market planning and enablement., • E-Commerce & Web Platforms - Shopify, BigCommerce, Salesforce, • Subscription billing platforms - Recharge, Ordergroove, Stripe, • CMS platforms - Contentful, Contentstack, Adobe, or similar, • Search and Merch: Algolia, Searchspring, or similar, • Customer data and engagement platforms: Klaviyo, Braze, Segment, Hightouch, • Analytics and Optimization - GA4/GTM, Optimizely, VWO, Mixpanel, Hotjar, FullStory, • Data visualization - Looker, Tableau, Power BI, • Work Management and Documentation Tools - JIRA, Confluence, Figma or similar Agile management and technical documentation tools Where is work conducted? Clearwater, FL Level of responsibility Individual Contributor Number of direct reports 0 Typical stress level associated with position Job Competencies: • Ability to define and execute product strategy, roadmaps, and user-centered requirements., • Skilled in prioritization, backlog management, and iterative delivery methods., • Strong understanding of subscription and e-commerce mechanics, funnel optimization, and conversion best practices., • Understanding of modern web architectures, APIs, integrations, and MarTech ecosystems., • Competency in data analysis, experimentation frameworks, KPIs, and dashboard interpretation., • Ability to translate customer and business data into actionable product insights., • Confidence facilitating Agile ceremonies and guiding cross-functional delivery teams., • Strong communication skills with both technical and non-technical stakeholders., • Ability to negotiate priorities, resolve conflicts, and drive alignment., • Deep empathy for end-users and an obsession with creating frictionless, intuitive shopping and content experiences., • Collegiate degree in Computer Science, Information Systems, Engineering, Business, or a related field or equivalent through proven working experience., • 4–7 years of experience in product management within consumer digital, e-commerce, subscription, or mobile/web product domains., • Experience working with Shopify or other enterprise-grade e-commerce platforms and supporting solutions is strongly preferred., • Demonstrated success managing digital subscription flows and/or a physical product e-commerce ecosystem., • Deep experience with Agile/Scrum methodologies; Scrum Master, Product Owner, PMP, or Six Sigma certification is a plus., • Excellent communication and presentation skills; able to influence at the senior leadership level and work at the team level. Salary Range: FLSA Status: Exempt/Salaried Commission Eligible: No