Senior Digital Advertising Strategist
20 days ago
Pittsburgh
Job DescriptionSalary: About Direct Online Marketing (DOM) Since our foundation in 2006, DOM has effectively helped businesses experience growth through data-driven digital marketing campaigns. We emphasize a disciplined, transparent approach, and we won't be outcommunicated. If you want to experience what it's like to work at a full-service digital marketing agency that does things a little bit differently than you've experienced in the past - we want to meet you! As a Senior Digital Advertising Strategist, youll own and drive the digital advertising strategy for our clients, directly impacting business outcomes such as lead generation, e-commerce revenue, and overall ROI. What Youll Own • Lead the development of strategic digital advertising plans for clients across industries and global markets., • Define, track, and optimize key performance indicators (KPIs) that align digital campaigns with client business objectives., • Lead clients in goal-setting, campaign planning, and performance reviews., • Identify opportunities for experimentation and channel expansion, including search, social, display, video, or shopping., • Serve as a thought leader, providing strategic insights and recommendations based on industry trends and competitor analysis., • Mentor junior team members and provide strategic direction on deliverables to internal team members. Who You Are You bring 5+ years of marketing experience, with at least 3 years of experience in digital advertising, specifically in SEM and paid social. Heres what were looking for: • Strategic development and execution of Google Ads and other search engine campaigns, • Managing and directing social media, video, shopping, and display advertising campaigns for both lead generation and e-commerce sales, • Translating data into actionable insights and recommendations for clients, • Designing campaigns aligned with overall marketing strategy and business goals, • Competitor and market research to inform strategy Additionally, you will have the following: • A Bachelors degree or greater, or equivalent work experience in marketing, • Strong analytics knowledge, • A/B and multivariate testing, • Intimate familiarity of sales and marketing funnels, • Creative problem solving, • Outstanding computer skills, • Excellent written and verbal communication The following experiences are a plus: • Agency experience, • Marketing automation and CRM tool implementation, • Execution in all core aspects of SEO, including on-site optimization and off-site outreach, • Performance analysis via website analytics and SEO tools (e.g. SEMRush, GSC, Google Analytics, etc.), • Foreign language skills or strategic guidance of foreign campaigns Why Work With Us? At a mid-sized agency like DOM, you can move the needle more than at a larger agency. Plus, you get to be part of a team of talented, hard-working individuals. We take our No Jerks policy seriously here. Were proud to offer a hybrid work schedule that allows you to work from home four days a week, while still fostering in-person collaboration every Thursday. Its the best of both worldswork from home while enjoying the connection and creativity that come with in-person teamwork. DOM is in the top 3% of all Google partner agencies worldwide, helping our clients grow their businesses through digital advertising, search engine optimization, creative services, analytics, and a full suite of digital marketing services. Our agency is certified by Microsoft and Semrush with dozens of 5-star reviews on Clutch, G2 and Google. Were a stable and growing leader delivering excellent results to our clients who say things like: • DOM constantly pushes the envelope. Theyre great communicators and are fun to work with, too., • Working with DOM is like working with colleagues who have our companys best interest at heart., • Im approached daily by other digital marketing agencies who want to pitch their company to me, but I never consider anyone else. We also have rave reviews on Glassdoor and have been voted one of Pittsburghs best places to work with employees who say things like: • The people are what makes this company great., • You will be appreciated, challenged, and rewarded., • An agency where you can grow with confidence. Perks & Benefits We offer a competitive benefits package, including health, dental, and vision insurance; short-term disability coverage; a 401(k) plan with company match; and annual profit-sharing benefits. Ready to Make an Impact? If youre ready to work in a collaborative, fast-paced environment with a team that values your contributions and supports your growth, wed love to hear from you. Direct Online Marketing is an Equal Opportunity Employer (EOE).