Influencer Marketing Coordinator
30 days ago
New York
Job Description We're a fast-growing supplements brand in the health & wellness space, creating products that help people feel and perform their best. We’re building a dynamic creator and affiliate ecosystem to grow awareness and community across TikTok, social, and beyond — and we’re looking for someone passionate about influencer culture to help us take it to the next level. We’re looking for a driven, confident, and entrepreneurial Influencer Marketing Coordinator to help build structure and scale within our growing influencer and affiliate programs. You’ll manage day-to-day creator relationships, support our TikTok Shop affiliate growth, and develop systems for communication, contracts, and performance tracking. This role sits at the intersection of creativity and operations — part relationship manager, part organizer, part strategist — helping our influencer marketing efforts run smoothly and drive measurable results. What You'll Do Influencer Program & Affiliate Support • Help grow and manage Create’s TikTok Shop Affiliate Program, supporting discovery, outreach, onboarding, and performance tracking, • Maintain and organize influencer databases, outreach pipelines, and content calendars, • Develop frameworks for influencer contracting, usage rights, and content licensing, • Manage influencer communications — from rate negotiations and briefs to deliverable tracking and approvals, • Nurture creator relationships with consistent communication, updates, and community-building moments, • Help write and refine influencer briefs that clearly outline deliverables, creative direction, and key messages, • Track and report on campaign performance, analyzing results to inform future strategy, • Build scalable systems for campaign management, reporting, and influencer communication, • Partner with internal teams to streamline workflows and optimize how influencer programs run Requirements • A confident self-starter who’s organized, proactive, and thrives in a fast-paced environment, • Comfortable managing multiple projects and communications at once, • A strong communicator who enjoys building relationships and solving problems, • Analytical and creative — you care about both data and storytelling, • Curious about social trends, the creator economy, and brand building, • 1–2 years of experience in influencer, affiliate, or social media marketing (preferred but not required), • Familiarity with TikTok Shop, affiliate tools, or creator management platforms (preferred but not required) Why You’ll Love Working at Create • Play a key role in scaling a fast-growing, culture-driven brand, • Collaborate with a creative, mission-oriented team that values ownership and initiative, • Competitive salary and benefits, with opportunities for growth and learning Benefits: • Fully-paid health, dental, and vision insurance, • Downtown Manhattan office, with flexible work setup and 15 days of PTO