Sr. Performance Marketing Manager - SEM & Contextual
3 days ago
Miami
Excel is seeking a Senior Media Buyer (SEM & Contextual) to take full ownership of creating and optimizing high-performing campaigns across Google Ads primarily Search, plus Performance Max, Demand Gen, and Display/YouTube and contextual networks such as MediaAlpha, SureHits, and Delty, while managing substantial budgets to generate insurance leads at scale. This is a role for top-tier professionals who are strategic, data-driven, and passionate about pushing the boundaries of paid search and contextual advertising. Key responsibilities • Grow and manage substantial advertising budgets across Google Ads and contextual networks scaling spend while meeting margin, efficiency, and lead-quality targets to meet and exceed company performance goals., • Strategize and lead large-scale Google Ads lead generation campaigns (Search, Performance Max, Demand Gen, and Display/YouTube), optimizing keyword targeting, audience signals, asset and creative impact, and campaign structure to maximize profitability and scalability., • Drive account expansion through effective keyword targeting, search-term mining, and audience optimization across Google Ads and contextual networks., • Leverage advanced analytics to uncover actionable insights, drive optimizations, and continuously improve campaign performance., • Collaborate with creative teams to develop high-performing responsive search ads, Performance Max asset groups, and Demand Gen video creative (headlines, descriptions, images, and video) that resonate with high-intent audiences., • Conduct detailed keyword, search-term, and audience research to refine targeting precision and unlock new growth opportunities., • Proactively test and implement new Google Ads features, AI Max, Smart Bidding Exploration, and contextual-network tools to stay ahead in the ever-evolving paid search and contextual landscape., • Analyze and communicate performance insights and strategic recommendations to leadership and stakeholders and implement them effectively., • Experiment with various marketing angles, ad formats, and video content, building a pipeline of experimentation to accelerate test velocity and identify winning creatives and assets., • Lead the paid search / SEM function, focusing on profitable growth and account/media expansion across Google Ads and contextual networks. Qualifications • Minimum of 5 years of advanced experience in paid search / SEM, with a focus on Google Ads (Search, Performance Max, Demand Gen, and Display/YouTube), with Microsoft (Bing) Ads as a secondary search engine; hands-on experience buying on contextual networks strongly preferred., • Proven ability to scale campaigns profitably while navigating complex auction dynamics and algorithmic changes., • Mastery of performance analytics, with expertise in using data to shape decisions and optimize outcomes., • Demonstrated creativity and innovation in developing ad concepts and testing strategies., • Strong communication and collaboration skills, with experience working cross-functionally to achieve performance goals., • Proactive and forward-thinking, with a passion for leveraging new tools and techniques to maintain a competitive advantage., • Deep expertise in keyword research, match types, keyword composition, SKAG/STAG strategy, Quality Score management, audience targeting, asset group and creative experimentation strategy, and Smart Bidding (tCPA/tROAS)., • Track record of growing account spend to budget and margin targets while maintaining lead quality., • Located in Florida - Miami area a plus., • Bilingual in Russian Language a plus. Reporting relationships • Reports to: Chief Growth Officer, • Direct reports: 0 Compensation mix • Fixed base salary, • Variable performance bonus, • Transactional Bonus, • $1,000 Learning Allowance/year, • Separate budget for conferences/events, • Company-sponsored benefits Benefits • Health insurance, • Dental insurance, • Vision insurance, • Life insurance, • Short term disability insurance, • Long term disability insurance, • 401(k) plan, • Flexible schedule, • Paid time off, • Parental leave Some benefits may vary depending on applicability/availability. Perks • Holidays, vacation, and personal paid time-off, • Work-life flexible while committed to growth, • The entire company is remote/work from home, • Company provided computer hardware/software, • Unlimited growth and development opportunities Next steps If you are interested in this opportunity, want to grow with a company that is invested in you and the future, apply now to be considered for this position! It is highly recommended you read our culture memo at _ before applying to ensure you could be a good cultural fit.