Digital Marketing Specialist
17 days ago
Wilmington
Job DescriptionAbout the RoleGrowth-Minded? Performance-Obsessed? You’ll Fit Right In.At Tayloe/Gray, we blend smart strategy, sharp creative, and data-driven execution to help brands outperform in their industries. As a Digital Marketing Specialist, you’ll join a fast-moving team that thrives on results, solves real business problems, and treats clients like long-term partners. This role is ideal for someone who’s ready to go beyond button-pushing. You’ll get hands-on experience across platforms like Google Ads, Meta, LinkedIn, Amazon, and TikTok—and real exposure to strategy, testing, creative collaboration, and performance optimization. If you’re hungry to grow, energized by analytics, and excited to make your mark, this is the place. What You'll Do • Plan, build, and optimize paid media campaigns across search, shopping, and social platforms, • Analyze data and turn insights into actionable strategies, • Test creative, messaging, audience segments, and bidding strategies to improve performance, • Work closely with account managers, strategists, and creatives to deliver results that matter, • Track and report performance using GA4, Looker Studio, and native dashboards, • Contribute to monthly/quarterly client presentations and performance reviews, • Experience: 2–4 years managing paid media (agency or in-house); we value mindset as much as resume, • Familiarity with Google Ads, Microsoft Ads, Meta Ads Manager, Amazon Advertising, LinkedIn, and TikTok, • Exposure to Google Analytics (GA4), Looker Studio, or other reporting tools, • Sharp problem-solver with strong organizational skills and attention to detail, • Comfortable translating data into insights and communicating performance to clients, • Bachelor’s degree in Marketing, Business, Communications, or related field is a plus—not a requirement Why You'll Love Working Here • Real clients. Real campaigns. Real impact., • Room to grow: mentorship, learning opportunities, and a clear career path, • Flexible work environment (onsite, hybrid or remote), • Supportive team culture that values both hustle and balance, • Competitive pay, performance bonuses, and opportunities for advancement, • Competitive salary and performance-based bonuses, • Comprehensive health insurance, • 401(k) with employer match, • Generous PTO and paid holidays, • Continued education, certifications, and training, • Flexible work options (on-site, hybrid, or remote), • Company-provided tech and software, • Monthly team lunches, celebrations, and random acts of fun