Marketing Manager (SEO / PPC / Lead Generation)
27 days ago
Brandon
Job Description Reese Roofing & Construction is a veteran-owned, family-operated roofing and general contracting company serving the Brandon, Florida area. As a fast-growing business focused on craftsmanship, service excellence, and measurable results, we are seeking a Performance Marketing Manager to lead and execute our digital marketing and lead generation strategy. This role is responsible for consistently generating high-quality inbound leads that convert into revenue. The Performance Marketing Manager will take ownership of campaign execution, performance optimization, and marketing systems that directly support company growth. This is a hands-on, results-driven position where success is measured by lead quality, conversion performance, and direct contribution to revenue growth. Key responsibilities include: • Own and execute integrated SEO, PPC, and lead generation strategies to drive qualified traffic and high-quality leads, • Optimize local search presence, including Google Business Profile and local SEO performance, • Manage and improve digital advertising campaigns across platforms such as Google Ads and Meta Ads Manager, • Build, test, and refine lead generation funnels, landing pages, and conversion tracking systems, • Monitor and analyze campaign performance using key metrics such as cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS), • Ensure alignment between marketing activity and sales outcomes through proper tracking, reporting, and CRM integration, • Collaborate with internal team members to ensure effective lead handoff and performance visibility, • Manage and scale advertising budgets while improving efficiency and lead quality, • Minimum 3+ years of hands-on experience managing SEO, PPC, and digital lead generation campaigns for local service-based businesses (home services experience strongly preferred), • Proven track record of generating qualified leads through Google Ads, Meta Ads Manager, and local SEO strategies (including Google Business Profile optimization), • Demonstrated ability to manage campaigns tied directly to revenue outcomes, not just traffic or impressions, • Strong proficiency with Google Analytics, Google Search Console, and CRM systems for performance tracking, reporting, and lead management, • Experience building, optimizing, and managing lead generation funnels, landing pages, and conversion tracking systems, • Ability to manage and scale digital advertising budgets while improving cost efficiency and lead quality, • Strong understanding of key performance metrics including cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS), • Experience aligning marketing performance with sales outcomes and working alongside sales teams to improve conversion rates, • Highly accountable, self-managed, and results-driven with the ability to take ownership of performance without constant oversight, • Applications without specific campaign examples and performance metrics will not be considered. Additional Requirements: • Must provide examples of campaigns personally managed, including performance metrics (CPL, CPA, ROAS, or similar), • Must be able to clearly explain strategy, decision-making process, and results from past campaigns, • Must be comfortable working in a fast-paced, performance-driven environment with clear expectations and measurable outcomesPreferred Qualifications:, • Bachelor’s degree in Marketing, Business, Communications, or a related field, • Experience working in roofing, construction, or other home services industries, • Hands-on experience using SEO tools such as SEMrush or Ahrefs for keyword research, competitor analysis, and performance tracking, • Paid time off (PTO) after probationary period, • Paid holidays (company-recognized), • Consistent schedule with expectations aligned to business needs, • Opportunities for hybrid work based on performance and company needs Training & Professional Development • Full onboarding and training on all systems (CRM, dialer tools, roofing basics), • Ongoing coaching to improve communication, scheduling, and customer interaction, • Clear path for advancement within the company, • Career growth opportunities in Sales, Operations, or Management Company Culture & Perks • Work with a veteran-owned, family-operated, and locally supported company, • Team environment focused on accountability and performance, • Modern tools and systems to support efficiency (CRM, automation, AI tools), • Recognition for performance, milestones, and customer service, • Fast-growing company with long-term stability, • Team events, lunches, and community involvement opportunities Meaningful Work • Help homeowners protect one of their most important investments, • Be part of a team delivering reliable, high-quality roofing solutions, • Contribute to a company focused on service, craftsmanship, and long-term relationships