Senior Data & Analytics Specialist
hace 5 días
Waltham
Job DescriptionAbout demandDrive: demandDrive is an industry-leading integrated sales and marketing agency with over 400 employees, headquartered in the Greater Boston Area. demandDrive provides B2B clients with a comprehensive suite of solutions, including world-class digital marketing services combined with sales execution. While most companies execute sales and marketing functions in isolation, demandDrive combines industry-leading services in both areas, driving greater productivity and increasing our clients' revenue growth. demandDrive believes in strong leaders and a positive work culture. We are extremely passionate about helping our clients achieve and exceed their sales and marketing goals and being the best in the industry. The Company is private-equity sponsored and will execute an M&A strategy.Position Overview - Senior Data & Analytics Specialist: We’re looking for a Senior Data & Analytics Specialist who lives at the intersection of data, tracking architecture, and client communication. This role goes far beyond reporting — it’s about designing, implementing, and maintaining scalable measurement systems that turn complex user behavior into reliable, privacy-aware insights. You’ll own the full lifecycle of tracking: from data layer design and tag manager architecture, to cross-platform conversion tracking, server-side implementations, and stakeholder education. You’ll work closely with marketing, product, engineering, and legal/privacy teams — as well as directly with clients — to ensure data is accurate, compliant, and actionable across the entire marketing and analytics stack. Job Duties & Responsibilities: Tracking Architecture & Measurement Strategy • Design and implement robust data layer architectures to support scalable, future-proof tracking across websites and applications., • Build and maintain event-based tracking frameworks aligned with business goals (ecommerce, lead generation, product usage, subscriptions, etc.)., • Implement and maintain enhanced ecommerce tracking (product views, add-to-cart, checkout steps, purchases, refunds) using GA4 best practices., • Architect clean, efficient Google Tag Manager (GTM) setups, prioritizing:, • Minimal tag sprawl, • Reusable variables and triggers, • Maintainable naming conventions, • Performance-first implementations, • Confidently jump into messy, unfamiliar GTM containers and quickly troubleshoot tracking bugs without prior context, including diagnosing tag firing logic, variable issues, and data layer inconsistencies., • Implement and maintain conversion tracking across platforms, including GA4, Google Ads, Meta Pixel, and Meta Conversions API (CAPI), LinkedIn Insight Tag, and other tools as needed., • Design and support server-side tracking solutions (e.g., GTM Server-Side and first-party tracking approaches) to improve data accuracy, reduce signal loss from browser restrictions, and support privacy and consent requirements., • Integrate and manage consent management platforms (e.g., OneTrust or similar) with GTM and analytics tools., • Configure tracking to respect user consent signals (analytics, marketing, functional cookies, etc.)., • Audit and manage cookie lifecycles, categorization, and firing logic., • Collaborate with legal and compliance teams to support GDPR, CCPA, and evolving privacy regulations., • Analyze large datasets to identify trends, anomalies, and optimization opportunities., • Translate raw data into clear, actionable insights for both technical and non-technical stakeholders., • Build and maintain dashboards and reporting in Looker Studio / Looker, focused on clarity, accuracy, and business relevance., • Support reporting and analysis in additional BI tools when needed (experience beyond Looker is a plus)., • Act as a trusted tracking and analytics partner for clients., • Clearly explain tracking methodologies, data limitations, attribution challenges, and privacy/consent tradeoffs in plain language., • Gather requirements, document tracking plans, and communicate implementation details clearly., • Partner with marketing, product, engineering, and compliance teams to align measurement strategies with business objectives., • Proactively recommend improvements to tracking infrastructure, reporting, and data quality. Required Qualifications: • Strong hands-on experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4)., • Proven experience implementing custom event tracking, conversions, and ecommerce measurement., • Comfortable jumping into random, messy GTM instances and troubleshooting bugs quickly without prior knowledge of the account structure or history., • Experience with cross-platform conversion tracking (Google, Meta, LinkedIn, etc.)., • Familiarity with server-side tracking concepts and implementations., • Experience managing cookie-based tracking and consent-driven data collection., • Strong Analytical mindset with the ability to spot trends and inconsistencies., • Excellent communication skills -- able to explain technical concepts clearly to clients and stakeholders.Nice to Have:, • Experience with additional BI tools (Tableau, Power BI, Mode, etc.)., • Working knowledge of SQL, BigQuery, or data warehouses., • Experience with marketing attribution models, funnel analysis, or experimentation frameworks., • Deeper familiarity with global privacy regulations (GDPR, CCPA, etc.) and consent optimization strategies., • Experience auditing or refactoring messy tracking setups into clean, scalable systems., • Familiarity with no-code and low-code integration tools such as Zapier or similar automation platforms., • Experience working with marketing and data platforms, including HubSpot, customer data platforms (CDPs), and enrichment tools such as Clay. Benefits: • Hybrid or remote (dependent on location) - $85,000 - $100,000 annual salary range., • Health coverage and other health & wellness benefits via BCBS, vision care, dental coverage (Delta Dental), paid paternity & maternity leave, life & disability insurance, 401(k) matching., • Paid time-off, including 14 paid holidays., • Great work-life balance & positive company culture., • Team happy hours., • Casual dress code. nPNcjMpvwc