Communications Manager
hace 1 día
Seattle
Job Description PURPOSE. DIGNITY. ACTION. Communications Manager PURPOSE. DIGNITY. ACTION. (PDA) PDA strives to build robust support for non-punitive, community-based solutions to many public safety issues.With neighborhood and public partners and in partnership with community members actively seeking to move past experiences of harm and injury, we design and deliver widely supported initiatives that promote safety, restoration, and racial equity. Who We Are Formed in 1969 as The Defender Association to provide high-quality legal defense for civil rights activists in Seattle, in 2013 we began to concentrate exclusively on alternative public safety models, when King County created an in-house public defense program. PDA remained independent to carry on the work of our Racial Disparity Project, which had helped to design LEAD, the nation’s first pre-booking diversion model for drug-related offenses. In 2021, we adopted a Co-Executive Director structure, recognizing the value of power-sharing, multiple voices, and perspectives at the leadership level. Our multicultural team of lawyers, organizers, project managers, social workers, direct service providers, and administrative staff blends professional and technical skills with lived experience of the systems we’re working to change. Position Description: Collaborating closely with leadership, key stakeholders, and external vendors, the Communications Manager will drive PDA’s marketing and communications efforts across all channels, including web, social media, and email marketing. This includes not only the PDA organization, but also PDA’s sub-organizations and programs. You will maintain brand awareness and execute goal-driven campaigns. Working within the brand guidelines and with established templates, you will create and provide visual collateral, such as slide decks for events and printable resources, while also maintaining and updating our ecosystem of websites and digital tools. You will support strategic comms development and be responsible for managing the day-to-day activities to execute effective and dynamic storytelling to educate, inform, and engage an array of audiences. Essential Job Functions: • Strategy & Project Management, • Responsible for our email and social media marketing strategy, campaigns, and planning to meet organizational goals and events., • Provide in-the-weeds, day-to-day coordination to execute on strategy and campaigns., • Work with primary stakeholders to identify goals, assets, and strategic messaging., • Report directly to our Deputy Director and collaborate across teams and our organization's various programs., • Marketing & CommunicationEmail Marketing, Social Media, and Content Creation, • Manage and improve email marketing (Mailchimp) and social media platforms by working with external vendors to execute marketing campaigns., • Uphold brand voice and tone with strong copywriting skills. Must be able to write a copy that is accessible to the audience while communicating complex concepts to align with organizational priorities., • Draft and collaborate on key messages for emails and social media posts with key stakeholders., • Responsible for the quality assurance of marketing and communications projects.Design, • Create slide decks, social media graphics, and other multimedia assets that break down complex ideas and visually communicate concepts., • Responsible for upholding our visual brand identity by creating assets that adhere to our brand guidelines and established templates., • Manage and organize a repository of photography, digital assets, and design resources., • Website and Tool Management/MaintenanceWeb Maintenance, • Maintain multiple WordPress websites by updating page content and staff profiles., • Own website content calendar and execution: ensure web presence reflects active campaigns, organizational wins, and SEO strategies., • Keep plugins and themes up to date to ensure optimal website performance and digital security., • Work with external creatives and developers to release new features and troubleshoot issues., • Serve as a resource for our local client sites, hosted on our website platform.LEAD Academy, • Working with internal staff and contractors, manage administrative back-end for the LEAD Academy, a 10-week training course (virtual) for 80-100 students, with online curriculum and six Zoom-based cohort meetings., • Update content and manage basic functionality of the Academy’s web-based Learning Management System (Zensai/formerly known as LMS365)., • Respond to and troubleshoot questions from students in close collaboration with the Academy management team., • Make recommendations regarding marketing and student management. Essential Job Qualifications: • Excellent written and verbal communication skills., • Excellent project management skills., • Experience managing design and development projects while working with creatives and developers., • Proven track record managing social media, brand presence, and email marketing campaigns, including conferences and special events., • Email marketing management with an understanding of audience, email campaign flows, and multi-channel campaigns (social media and web)., • Experience with Adobe Creative Cloud, specifically Illustrator and Photoshop., • Manage and organize a brand library repository of photography, digital assets, and design resources. Preferred Qualifications • Background in public education, advocacy, social media, and/or curriculum., • Well-versed in digital marketing platform tools with email marketing (Mailchimp) and CRMs (such as NationBuilder or Salesforce)., • Web development experience in tools like, Gravity Forms and WordPress Bricks Builder, WordPress Multi-Site. Any of these would be nice to have: Zapier, JQuery, HTML and CSS, Python, PHP., • Google Analytics, SEO, and Paid Media and Advertising., • Zensai/LMS365 experience and/or other learning management tools., • Understanding of spreadsheets to be able to use tools like Excel or, even better, Airtable. Location The PDA Office is in Seattle, WA. Benefits include: • 401k match of up to 4% of salary, beginning after six months of employment, • Annual, 2% of salary, profit sharing contribution to 401k, provided in most years, • Generous medical and dental benefits for employees and family members, • Flexible Spending Agreement for both medical and dependent care needs, • 15 days vacation per year, increasing annually up to 20 days vacation per year, after 5 years, • 12 personal/sick days annually;, • Monthly $50 employer cell phone contribution if required by position This is a Fair Labor Standards Act exempt, at-will position; continuation in the position depends on both performance and funding. Equal Opportunity Employer PDA is committed to a policy of equal opportunity and fosters an environment free of barriers and discriminatory practices. PDA actively promotes mutual respect, acceptance, teamwork, and productivity. PDA is committed to maintaining an organization whose staff, Board, and clients are diverse in background, experience, race, color, national origin, gender, age, religious affiliation, marital status, sexual identity, sensory, mental or physical abilities, veteran status, and other qualities that strengthen the program while reinforcing its commitment to basic fairness. People of color, those directly impacted by the criminal justice system, people who identify as queer, trans, lesbian, gay, or bisexual, and those with disabilities are strongly encouraged to apply. Individuals needing a reasonable accommodation for the application or interview process should contact . How to Apply Submit your cover letter and resume. Please Note: Only applicants under consideration will be contacted. No phone calls, please.