Account Manager – Surgical Sales (North West Midlands/North Wales)
7 hours ago
Birmingham
Overview In this role you will drive surgical sales in the North West Midlands and North Wales, focusing on IOLs, cataract consumables, and theatre equipment. You will build and protect customer relationships, lead demand generation, and coordinate cross‑functional expertise to deliver value to hospitals. You’ll develop and execute cataract accounts plans, translate customer insights into commercial actions, and support service and pricing negotiations. This role combines clinical understanding with strategic selling to advance patient care. Pay / BenefitsSales BonusCompany Car/Car Allowance ResponsibilitiesOwn sales performance and market share for the Total Alcon IOL portfolio in the territoryMonitor consumables availability and usage; support stock and supply issuesLead equipment opportunities with product experts and initiativesDevelop and execute cataract-dominant account plansExtract customer insights and convert them into commercial actionsProvide end-to-end support for cataract customers and coordinate specialist rolesMap decision makers and stakeholders to inform the business planUse consultative selling to align Alcon products with customer/patient needsDrive bottom-up demand generation and assist contract negotiationsPrepare and negotiate quotes; liaise with specialists for technical needsInitiate and run local events serving customer needsMonitor competitor activities and respond with value-based sellingConvert competition using value-based arguments with product experts Key requirementsSelling technical devices in a theatre environment is highly desirableSales experience in medical devices and/or pharmaConsultative B2B selling experience (ideally MedDev)Ophthalmology experience preferred but not essentialCustomer-facing role with medical and non-medical staffCross-functional and matrix collaborationBudget impact modeling and value-based selling conceptsStrong business acumen and negotiation skillsExcellent communication and interpersonal skillsUnderstanding of surgical techniques, anatomy, physiology, pathology, and opticsKnowledge of cataract consumables, equipment, and diagnostics is a plusConsultative mindsetStrong communication and negotiationRelationship building with stakeholdersMedical devices salesValue-based sellingBudget impact modeling