Head of Marketing
4 days ago
Birmingham
SF Partners are working exclusively with a multi award winning robotics company based in Birmingham who are upscaling their operations and looking for a Head of Marketing. Office based Ideally have worked within the US market and has luxury product experience. We are hiring a Marketing Lead to run the marketing - strategy, budget, channels and reporting - and to manage and develop the junior marketer. The channels: paid media, email, social, events and PR, SEO and content, with AI tools part of the team's standard working practice. • Own brand consistency - identity, guidelines and tone everywhere the brand appears., • Plan and run events and PR - trade shows, press releases, media relations and coverage., • Set the marketing strategy - channel mix, launch plans, budgets and KPIs; brief agencies and develop the team., • Manage the marketing budget - allocate spend across channels and track CAC, ROAS and MER., • Run paid social - plan, build and optimise Meta and TikTok campaigns against ROAS and CAC targets., • Direct ad creative - concepts, hooks and structured creative testing., • Run email and SMS in Klaviyo - campaigns, flows, templates, deliverability, list health and A/B testing., • Run retention - keep depositors and customers engaged; reduce refunds and cancellations., • Build and manage the AI workflows used for research, content, optimisation and reporting., • Maintain the team's shared prompts and AI tool standards., • Manage visibility in AI search - content, entities and schema structured so AI assistants cite the brand., • Own measurement and reporting - GA4, Shopify, Klaviyo and ad platform data joined to explain results and guide spend., • Set the copy standard - clear, on-brand writing for ads, email, web and social., • A strong degree (2:1 or above) in marketing, business or a related field - or equivalent experience, • 8+ years in digital marketing for D2C or ecommerce brands - owning channels, budgets and revenue targets The qualifications and years above are a guide, not a gate - exceptional candidates who can demonstrate the same level of ability will always be considered. • Google Ads - Search, Shopping / PMax and YouTube; keywords, feeds, bids and negatives, • Lifecycle email design - segmented welcome, abandonment, post-purchase and win-back flows, • AI content production - copy, images and video drafted with AI tools and edited to brand standard, • Short-form video and UGC - 9:16 content for TikTok, Reels and Shorts; creator pipelines, • Organic social and community management - channels grown and communities engaged, • Influencer and creator partnerships - sourced, briefed and measured, • SEO - keyword research, on-page optimisation and site structure, • Conversion tracking - pixels, server-side events and UTM discipline implemented and audited, • Shopify and CRO - storefront content, apps, A/B testing and conversion improvement, • Platform certifications - Google Ads / GA4, Meta Blueprint or Klaviyo Academy, • CIM Diploma or an equivalent professional marketing qualification, • Marketplace growth experience (Amazon Seller / Vendor Central), • Premium consumer hardware or considered-purchase category experience #J-18808-Ljbffr