Sales Development Representative
1 day ago
Watford
Sales Development Representative / Watford / Hybrid / £30,000 base plus bonus A respected, mission-led insight and services organisation within the food and consumer goods sector is seeking an ambitious SDR to support its continued commercial growth. The Opportunity You’ll play a key role in generating and qualifying new business leads across a portfolio of insight, research and thought leadership services used by major FMCG manufacturers, retailers and industry suppliers. Working closely with senior sales colleagues, you’ll help build a strong pipeline of opportunities while developing the skills and experience needed to progress into a more senior commercial role. Key Responsibilities • Identify and research prospective clients using LinkedIn, events, industry data and other channels, • Deliver personalised, multi-channel outreach campaigns (email, phone and social), • Generate and book discovery meetings for senior business development managers, • Qualify leads by understanding business challenges and assessing fit, • Maintain accurate CRM records and manage activity tracking, • Build strong knowledge of the organisation’s proposition and value to clients About You • Experience in B2B sales, lead generation, outreach, or a customer-facing role with transferable skills, • Confident communicator with strong written and verbal skills, • Proactive, curious and commercially minded, • Organised with good time and pipeline management skills, • Comfortable engaging new contacts and senior stakeholders, • Interest in food, grocery, retail or FMCG sectors (desirable but not essential) What’s on Offer • Structured training and clear development pathway into senior sales or account management roles, • Supportive, collaborative team culture, • Hybrid working model, • Performance-related bonus, • Competitive pension, • Private medical cover, • Additional flexible benefits This role would suit a motivated self-starter looking to accelerate their sales career within a purpose-driven organisation that combines commercial success with meaningful industry impact. Sales Development Representative / Watford / Hybrid / £30,000 base plus bonus