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We're looking for a Senior Retention Manager who will own and drive our customer retention strategy and activities. This is a high-impact role for someone who thrives in a fast-paced, entrepreneurial environment and is energised by data and driving real commercial results. You'll lead our email marketing, loyalty programme and broader retention initiatives, working to deepen customer relationships, increase repeat purchase rates, and maximise lifetime value. This role requires someone who can balance strategic thinking with hands-on execution. If you're commercially minded, target-driven, and passionate about building customer loyalty through smart, creative campaigns, this role is for you. KEY RESPONSIBILITIES Retention & Loyalty Strategy • Devise the overarching customer retention strategy, working closely with internal teams, • Set and achieve ambitious retention targets (including repeat purchase rates and lifetime value) and set a robust measurement approach, • Create a detailed email strategy that outlines how this channel can drive a step change in customer retention, • Create the strategy and roadmap for our loyalty programme, • Work with our customer data tool to understand customer behaviour and identify opportunities Email Marketing • Lead the execution of the email marketing strategy, working with the Marketing Manager and content teams, • Analyse performance data to optimise campaigns, flows, and drive continuous improvement, • Implement testing, segmentation, and personalisation plans, • Oversee our marketing automation platform (Klaviyo), ensuring best practice in deliverability and compliance, • Oversee the email delivery process, driving efficiencies where appropriate, • Drive marked improvement in email performance metrics Loyalty Programme • Own the loyalty programme roadmap and business impact, • Manage programme evolution, including tiers, benefits, and exclusives, • Drive membership growth and incremental revenue, • Manage our loyalty platform, Yotpo and optimise loyalty communication across all channels Direct Mail & Physical Communications • Own the retention strategy for direct mail channel, • Plan ongoing customer journeys for this channel, • Monitor the behaviour of customers recruited through this channel Performance & Analytics • Set clear retention KPIs with senior leadership and own reporting, • Use data to uncover insights, identify trends and inform strategy, • Monitor customer behaviour to increase repeat rate and LTV, • Present regular performance updates to senior leadership, • Stay current on industry trends and best practices ABOUT YOU Requirements & Skills • 5+ years in retention marketing within ecommerce, with demonstrable results, • Data-driven—experience working with data tools to understand customer behaviour and define retention strategies, • Email marketing expertise—deep knowledge of email strategy and hands-on experience of using a marketing automation platform (Klaviyo experience highly desirable), • Loyalty experience—you have been heavily involved in the management and optimisation of a loyalty programme, • Strong commercial acumen—you understand the numbers and are comfortable reporting results and KPIs to senior leadership, • Leadership experience—you've managed and developed team members and can lead with impact, • Hands-on operator—as well as being strategic you can execute at pace and aren't afraid to get into the detail, • Excellent communicator—strong written and verbal communication skills, • Knowledge of data protection regulations (GDPR, PECR) Personal Qualities • Target-driven: You're motivated by goals and love the challenge of exceeding them, • Proactive: You don't wait to be told what to do—you see opportunities and take initiative, • Resilient: You thrive under pressure and are comfortable working in a dynamic, evolving business, • Curious: You're always learning, testing, and looking for ways to improve, • Collaborative: You work well with others and can influence across the business, • Passionate: You care about small businesses and want to help them succeed Work structure This is a full-time hybrid role, including 2-3 days in our Twickenham office. About Holly & Co We’re a young but growing entrepreneurial company looking to build our brilliantly driven and kind team. We are a B Corp and committed to our role as a business to provide an inclusive, thriving and safe environment for all our team. Our culture is one based in kindness, to not only one another but our Co’s, the wider world, and our planet. We are committed to building a company that is a force for good. We learn from others, have a big vision and move fast. ‘Fast-paced entrepreneurial environment’ is often used, but we really are! We invest in our team for the long term and want to grow as a family together. A note Diversity and inclusion are important to Holly & Co. Diversity is about embracing differences, being inclusive, creating possibilities, and growing together to improve performance and the working environment. We celebrate and embrace everyone's differences and treat every colleague with dignity and respect. We know that diverse and inclusive teams help us deliver our best work, and we love to see applications from groups who are currently underrepresented in our industry. Please let us know if you have any accessibility requirements or any other questions () APPLYING We would love to receive a cover letter to support your application, including: • Why you're interested in this role and Holly & Co, • Why you think you would be a good fit, • Your proudest retention or email marketing achievement (with some detail of what you did and the results), • How you use data day to day to monitor and drive your retention activities, please do give some examples. Closing date: Tuesday 10th March

We are working with a highly ambitious client who are looking for a strategic and commercially minded Digital Marketing Manager to oversee all of their online activity. This is a senior, hands-on role for someone who thrives on data-driven decision making, understands that the website is a key sales channel, and can translate insights into actionable strategies to drive growth and profitability. You will take ownership of the digital marketing function, from the website and social media to email campaigns and paid media, ensuring all activity is aligned with business objectives. Managing budgets, generating reports, and leading a high-performing team will be central to your success. Key Responsibilities: Devise and execute an annual digital marketing strategy that drives online sales and supports broader business goals. Monitor performance daily, weekly, and monthly, producing reports to track KPIs and channel performance. Manage the digital marketing budget, ensuring funds are allocated to the most profitable areas. Continuously optimise the website to improve key metrics such as average order value, conversion rate, and basket completions, working closely with the E-Commerce Manager. Oversee paid media campaigns across social and search, ensuring maximum return on ad spend (ROAS). Lead social media content creation for paid and organic channels, collaborating with the Design team and Digital Marketing Executive. Supervise email marketing campaigns, ensuring timely production and brand consistency. Manage relationships with third-party partners, including Shopify and SEO agencies. Implement processes to ensure efficient production and delivery of digital marketing campaigns. Lead, mentor, and develop the digital marketing team, fostering a culture of high performance. Stay ahead of emerging digital technologies, seeking opportunities for automation and efficiency. Monitor market trends, competitor activity, and consumer behaviour to shape strategy and innovation. What we are looking for: Strategic thinker with a commercial mindset. Proven experience managing paid media campaigns and budgets. Analytical approach, with experience using data to drive growth. Creative eye for detail and a flair for innovative digital solutions. Leadership experience, with the ability to inspire and manage a team. This is a unique opportunity to lead digital strategy in a forward-thinking, growth-focused business. If youre a strategic, results-driven marketer, this could be your next career step. TPBN1_UKTJ

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