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Senior National Account Manager – Grocery St Albans Competitive salary + bonus & benefits I’m partnering with Biscoff UK, part of the wider Lotus Bakeries group, to recruit a 3 x Senior National Account Managers for their UK team. Lotus Bakeries is an international snacking business with a portfolio that includes some of the most recognisable brands in indulgent and natural snacking, and Biscoff is now a true flavour platform in its own right across retail, foodservice and partnerships. Reporting into the Head of Retail UK, you’ll be a key member of the retail team, responsible for a group of strategically important customers, with a focus on Grocery – owning everything from annual plans and budget through to execution in store. Key Responsibilities: • Full day-to-day management of key retail customers across Grocery., • Ownership of budget planning, P&L, range review proposals and JBPs, • Support new line listings and deliver the promotional plan, • Work with supply chain to maximise availability, fix gaps and ensure all products are correctly positioned and tagged online, • Produce accurate forecasts, use retailer systems and continuously review promotional performance, • Attend external customer meetings, building a strong network across buying, supply chain, formats, merchandising and promo planning, • Get out into store regularly to check execution, understand the shopper and review the competitive set, • Work with the Category team to optimise existing ranges and build compelling sell-in stories for NPD, • Partner with Shopper Marketing to agree media spend and strategy in line with ATL brand plans, • Collaborate across operations, finance, marketing, customer service and NPD to deliver key retail targets About You: • Educated to degree level, • 4+ years’ account management experience dealing with FMCG buyers, • Proven track record of driving sales and profitability on Top 4 FMCG accounts, • Results-orientated with the ability to deliver account/channel targets, • Highly numerate, with strong understanding of P&Ls, margins and promotional economics, • Strong selling and negotiation skills – able to win and influence buyers and internal stakeholders, • Excellent organisational, written and verbal communication skills, • A genuine team player with resilience and tenacity – comfortable handling tough negotiations, • Analytical mindset – confident working with data and bringing relevant insight on your accounts If the role and responsibilities sound like a good fit for you, then I’d love to speak to you! Find out more about our available opportunities or how we can help you further your career – contact us today. Please get in touch with or click “Apply Now” to be considered for this vacancy: Call: 020 7871 8000 Email: The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

Role: National Account Manager Location: St Albans Hybrid: 4 Days in office We’re exclusively partnering with Lotus Bakeries on a major commercial growth project, supporting ten hires across National Account Management and Category Management. With a portfolio that includes Lotus Biscoff, TREK, Nakd, Peter’s Yard and BEAR, this investment reflects a clear commitment to accelerating performance across some of the most recognisable and high growth brands in the category. As part of this wider build, we’re hiring a National Account Manager to join the Biscoff UK team, reporting directly to the Head of Grocery. This is a high-visibility role within a business that blends global brand power with the agility of a growth-focused UK team. The Opportunity This NAM role sits within the Retail team and takes full ownership of key customers across Convenience, Wholesale and Cash & Carry, including accounts such as Co-op, Nisa, Spar, One Stop, Bestway and WHSmith Travel. You will have true end-to-end accountability — from annual planning and P&L delivery through to execution in store. Biscoff’s growth in the UK is driven by brand momentum, disciplined commercial execution and distribution expansion rather than constant innovation cycles. This means the role suits a commercially sharp operator who understands how to build long-term customer partnerships, optimise range, deliver promotional return and drive profitable growth. Key Responsibilities • Full day-to-day management of named retail accounts within Convenience, Wholesale and Cash & Carry, • Ownership of account budgets, forecasting and P&L performance, • Lead annual customer plans and joint business plans, • Deliver promotional plans and post-event evaluation, • Develop and present compelling range review proposals, • Support new line listings and ensure flawless in-store execution, • Work cross-functionally with Supply Chain to manage availability and minimise gaps, • Partner with Category and Shopper Marketing to build strong sell-in stories and aligned activation plans, • Build strong networks across buying, supply chain, merchandising and promotional teams, • Regular store visits to review execution and competitor landscape About You We’re looking for a commercially driven, resilient and ambitious National Account Manager who thrives in a performance-led environment. You will likely have: • Degree-level education, • Proven success managing retail buyers and delivering tangible results, • Strong P&L and margin understanding, • Analytical confidence — comfortable using data to influence decisions, • Resilience and tenacity in negotiation environments, • A collaborative, low-ego approach aligned to a team-first culture, • Experience within Convenience, Wholesale or value-led channels is highly advantageous. Press APPLY NOW or send your CV to directly

Have you built and scaled a retail or out-of-home channel where the strategy, structure, and growth roadmap did not already exist? Can you demonstrate how you’ve converted consumer insight and brand partnerships into commercially material, multi-channel growth? Are you ready to take full ownership of a complex P&L while leading, developing, and holding teams accountable in a high-growth, evolving environment? MB are partnering with a global FMCG business, looking for a Head of Retail and Strategic Partnerships. Permanent role. Based in St Albans. We are seeking a high-calibre commercial leader to build and scale a high-growth retail and out-of-home portfolio across branded, private label, and wholesale partnerships. This role will define and deliver a category-leading retail strategy, unlocking new routes to market while accelerating performance across existing strategic accounts. Operating at the intersection of retail, foodservice, and wholesale, the role has full ownership of strategy, execution, and P&L delivery, with responsibility for developing a high-performing team and deepening partnerships with some of the UK & Ireland’s most recognised consumer brands. This is a rare opportunity to shape a relatively new channel within the business, delivering sustainable growth through insight-led selling, brand collaboration, and commercial excellence. Key Responsibilities: • Create and execute an end-to-end retail and out-of-home growth strategy in collaboration with cross-functional teams., • Identify and secure new business opportunities across Grocery, Convenience, and Out-of-Home channels., • Drive expansion across both branded and private label propositions., • Lead, coach, and develop a team of National Account Managers, building capability and succession., • Set clear objectives, performance standards, and accountability across channels., • Full P&L responsibility, delivering ambitious growth targets with strong commercial discipline., • Own forecasting accuracy and performance tracking across all key value drivers, including: • Core product volume, • Equipment and solutions, • Servicing and recurring revenue, • On-the-go formats and unattended retail, • Ancillary and complementary products • Build and strengthen senior-level relationships with strategic partners., • Work closely with Marketing to translate consumer insight into compelling customer propositions., • Lead complex, multi-channel negotiations and long-term commercial agreements. What We’re Looking For: • A proven senior sales leader with strong commercial and strategic acumen., • Demonstrated success in building and scaling businesses across retail, foodservice, wholesale, or FMCG environments., • Comfortable operating across multiple routes to market, including Grocery, Convenience, Multiples, and Out-of-Home., • Strong track record of: • Winning new business of scale, • Developing and implementing growth strategies, • Managing complex P&Ls, • Leading and developing high-performing teams • Highly effective influencer, able to operate at Board and senior stakeholder level., • Data-driven, numerate, and commercially astute., • Experienced in brand-led, category, and solution-based selling., • Tenacious, resilient, and growth-oriented, with a strong customer and consumer mindset. For more information, please contact Alice Redmond.

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