Digital Marketing Manager
5 days ago
Cardiff
We’re working with a well-established, fast-growing UK retail brand with a strong national presence and an ambitious eCommerce strategy. With continued investment in digital channels, the business is focused on driving scalable online growth, enhancing customer journeys, and delivering best-in-class digital experiences. You’ll be joining a collaborative and forward-thinking environment where innovation, data, and performance are at the heart of decision-making. The Role Reporting into the Head of eCommerce, this is a pivotal role responsible for driving profitable growth across all digital acquisition channels. You’ll take ownership of the performance marketing strategy from end to end-planning, execution, optimisation, and reporting - while ensuring all channels are delivering against ambitious KPIs. Key responsibilities include: • Owning and delivering a multi-channel performance marketing strategy (SEO, PPC, Paid Social, Affiliates, Display, App), • Managing and optimising significant digital budgets (7-figure spend), • Leading agency relationships to ensure delivery against performance targets, • Building and maintaining robust forecasting models and reporting on performance, • Driving continuous testing through structured A/B and CRO roadmaps, • Overseeing email and SMS marketing to improve retention and customer lifetime value, • Collaborating with cross-functional teams to align digital activity with wider trading and marketing plans, • Supporting full-funnel campaign delivery, including brand activity, • Leading, mentoring, and developing junior team members, • Identifying new growth opportunities and improving overall digital effectiveness Skills and Experience We’re looking for a commercially driven digital marketing specialist with strong analytical and strategic capabilities. Key requirements: • Proven experience in a performance/digital marketing role, ideally within retail or eCommerce, • Strong understanding of core digital channels including SEO, PPC, Paid Social, Affiliates, and Display, • Experience managing agencies and large marketing budgets, • Solid knowledge of attribution models and performance measurement, • Hands-on experience with A/B testing and conversion rate optimisation (CRO), • Experience with email/CRM platforms (e.g. Mailchimp, Klaviyo), • Familiarity with CMS platforms (e.g. WordPress) and basic HTML, • Strong analytical skills and confidence working with data (including Excel), • Excellent communication and organisational skills, • Ability to manage multiple priorities in a fast-paced environment Benefits • Competitive salary and performance-related incentives, • Opportunity to manage significant budgets and make a real commercial impact, • Career progression within a growing digital and eCommerce function, • Collaborative and supportive team environment, • Ongoing training and development opportunities Sound Good? If you’re a data-driven digital marketing professional looking to take ownership of a high-impact role within a growing retail brand, we’d love to hear from you. Click the apply button now to send Nick @ Digital Tonic your CV.