E-Commerce Amazon Advertising Manager
il y a 13 heures
Liverpool
E-Commerce Amazon Advertising Manager • Location: Liverpool - Hybrid, • Competitive Salary £45k-£50k (depending on experience) + Bonus This is a great opportunity for an experienced E-Commerce Amazon Advertising Manager to own and scale the Amazon advertising program end-to-end. Working for a successful retail brand, this role will involve planning, building, and optimising various Amazon ad formats to drive profitable revenue and improve key metrics such as traffic, conversion, TACOS/ROAS, and BSR. You will leverage testing and automation to deliver measurable improvements across product listings. Reporting into Head of Digital. Day-to-Day Responsibilities: Strategy & Planning • Build ASIN/category media plans with clear TACoS/ROAS and contribution margin targets., • Forecast demand with Supply Chain to prevent out-of-stock situations during scaling and promotions., • Create and manage SP/SB/SD structures including match types, portfolios, and placement adjustments., • Implement dayparting, budget pacing, and placement multipliers using platforms like Kapoq, Perpetua, Pacvue, and Teikametrics., • Harvest search terms and ASINs; maintain negative lists., • Continuously optimise bids and budgets; refine queries, placements, and audiences., • Conduct A/B testing for creative assets, headlines, and Store pages., • Develop weekly dashboards to track Sessions, Unit Session %, CVR, BSR, Share of Voice, ROAS/TACOS, and Profit per SKU., • Link ad performance directly to P&L components like COGS, fees, and returns., • Ensure adherence to Amazon advertising and content policies., • 2-4 years’ experience with Amazon Ads is essential (SP/SB/SD; DSP is a plus)., • Demonstrated ability to deliver revenue growth at target TACOS/ROAS and improve BSR., • Proficiency in campaign management tools and rank/SEO tools such as Kapoq, Perpetua, Pacvue, Teikametrics, DataHawk, and Helium 10., • Strong skills in Excel/Sheets (pivots/lookups) and familiarity with BI tools (Looker, Power BI)., • Analytical communicator with the ability to turn data into actionable insights., • Competitive Salary – Negotiable, depending on experience, • Hybrid working – flexible hours, • Training budget and access to leading marketplace ad and analytics platforms.