Head of Marketing
11 days ago
Dallas
Job DescriptionSalary: $110,000 year Head of Marketing Location: Dallas, TX (Onsite) Reports to: CEO Stage: Early-stage, building the Marketing function from 0 to 1 Role Overview We are seeking a Founding Head of Marketing to work closely with the CEO and build our marketing function from the ground up. This is a hands-on builder role, not a campaign-only or execution-only position. You will shape our market positioning, brand foundation, website and conversion logic, content system, and social media strategy, and help turn marketing into a scalable, repeatable system that supports the companys long-term growth. This role is ideal for a marketing leader who thrives at the intersection of strategy and execution, is comfortable operating in a fast-moving, early-stage environment, and enjoys building clarity and structure where none previously existed. What Youll Do Market & Customer Insights • Lead research on competitors, market landscape, and positioning, • Develop a deep understanding of customer motivations through interviews, feedback, social channels, and sales input, • Translate insights into clear, actionable marketing strategy and direction Brand & Differentiation Partner closely with the CEO to define and evolve: • Core customer personas, • Brand positioning and key messages, • Ensure brand strategy is translated into practical, usable guidelines that drive consistent execution across the company. Website & Conversion Strategy • Set the strategic direction for website information architecture and conversion logic (no coding required), • Partner with design and development to drive improvements in clarity, messaging, and conversion performance, • Use performance data (conversion rates, bounce rates, user flows) to inform prioritization and decisions Visual & Brand Consistency • Establish and evolve lightweight brand guidelines as the company grows, • Ensure brand consistency across website, social media, campaigns, and presentations, • Serve as the final steward of brand quality, clarity, and coherence Social Media & Content System • Define the overall social media and content strategy aligned with brand and growth objectives, • Design scalable content frameworks, operating rhythms, and success metrics, • Build and manage execution support through junior hires, interns, or external partners as needed, • Ensure content efforts are system-driven and scalable, not dependent on ongoing manual execution Marketing Function Build-Out • Build and own the core marketing operating model, including processes, workflows, and SOPs, • Lay the foundation for future team growth by defining roles, capabilities, and hiring priorities, • Scale the marketing function as the company grows, while maintaining clarity and focus Who You Are Must-Have • 510 years of experience across Marketing, Brand, or Growth functions, • Proven experience building something from 0 to 1 (early-stage company, new brand, or new market), • Comfortable moving between strategic thinking and hands-on problem-solving, • Strong customer empathy and product intuition, • A refined aesthetic sense paired with low ego and strong judgment, • Comfortable operating in ambiguity and building structure where none exists This Role Is Not a Fit If You • Have only operated within large, highly structured organizations, • Prefer campaign-only or execution-only roles, • Avoid ownership and hands-on problem solving, • Require highly defined scope and step-by-step instructions at all times First 90-Day Expectations • Define core customer personas and market positioning, • Clarify website messaging and conversion structure, • Establish a clear brand and messaging foundation, • Launch a structured social media and content framework, • Propose an initial marketing org structure and hiring roadmap Compensation • Base Salary: $110,000 annually, • Bonus: Negotiable, • Growth Path: Opportunity to grow into a CMO-level role as the company scales Employment Type & Work Schedule • Job Type: Full-time, • Work Schedule: Monday through Friday, 8:30 AM 5:30 PM (Lunch break 12:30PM-1:30PM), • Work Location: Dallas Office, TX 75243 (Onsite) Benefits • Paid Time Off: 120 hours annually, • Paid Holidays: 9 company-paid holidays, • Health Insurance, • Vision Insurance, • Dental Insurance, • 401(k) Plan