PPC Specialist
16 hours ago
Denver
PPC Specialist AdCellerant is an award-winning tech-enabled services company that has brought Madison Avenue-level digital marketing solutions to Main Street businesses since 2013. We help local marketers, media companies, agencies, and channel sales organizations leverage our proprietary advertising software platform, Ui.Marketing. As a PPC Specialist at AdCellerant, you will be the strategic engine behind high-impact search and mobile campaigns for a diverse portfolio of SMB advertisers. We are looking for a data-driven optimizer with 1 to 2 years of hands-on Google Ads experience, who brings a team-first mindset to a high-velocity environment. Joining our Search Engine Marketing Team, you'll do more than just monitor budgets; you'll dive deep into bid management, keyword architecture, and ad copy testing to transform advertiser goals into measurable success. The ideal candidate thrives on the challenge of building and scaling numerous accounts simultaneously, takes full accountability for performance, and excels in a fast-paced, collaborative culture where speed and precision go hand-in-hand. • Build, launch, manage, and optimize paid search campaigns across Google Ads and Microsoft Ads, • Develop keyword strategies, ad copy, audience recommendations, and campaign structures based on advertiser goals, budget, location targeting, and business needs, • Review campaign setup, tracking, budgets, targeting, creative, and landing pages to ensure campaigns are accurate before launch, • Monitor campaign pacing, spend, performance trends, and delivery issues to help ensure campaigns are managed efficiently and within expected pacing ranges, • Make campaign and keyword optimization updates based on performance data, SEM best practices, and direction from SEM leadership, • Analyze campaign performance and recommend changes to improve traffic quality, lead volume, conversion performance, cost efficiency, or advertiser goal achievement, • Create and review campaign reports, performance summaries, and optimization updates for internal teams and partner-facing communication, • Complete keyword research, competitive research, search term analysis, and other account reviews to support campaign strategy and performance improvements, • Work within internal systems, dashboards, and workflows to manage campaign tasks, documentation, pacing checks, and account updates, • Support campaign QA, troubleshooting, billing alignment, account access needs, tracking issues, and other operational items related to paid search management, • Collaborate with SEM Managers, Account Management, Sales, Analytics, and other internal teams to support successful campaign execution and partner satisfaction, • Stay current on paid search platform updates, automation tools, product changes, and best practices that impact campaign performance, • Support testing and rollout of new paid search products, workflows, campaign types, and internal process improvements as needed, • 1 to 2 years of demonstrated experience building, managing, and optimizing paid search campaigns in Google Ads, • Experience with Microsoft Ads, Google Analytics, Google Tag Manager, or other paid media and analytics platforms preferred, • Google Ads certification required or ability to obtain certification within the first 90 days, • Strong understanding of paid search campaign structure, keyword research, ad copy, bidding strategies, budgets, pacing, and performance optimization, • Experience reviewing campaign performance and making data-driven recommendations to improve results, • Strong Excel or Google Sheets skills, including the ability to review, organize, and analyze campaign performance data, • Basic knowledge of website structure, landing pages, tracking, HTML, and CSS preferred, • Strong verbal and written communication skills with a high degree of professionalism and attention to detail, • Ability to manage multiple campaigns, priorities, and deadlines in a fast-paced environment, • Ability to collaborate with team members across all levels of the organization, • Prior experience with PPC management platforms, reporting tools, or workflow management systems preferred Team members must live and work in the United States (*territories excluded), and have access to reliable, high-speed internet. Salary Range: $85,000 – $95,000 annually. • Paid vacation, • Paid holidays, • Paid sick days, • Health/dental/vision benefits, • 401k retirement plan and company match contribution, • Wellness Program, • Paid parental leave, • Work from home flexibility, • Denver Business Journal "Best Workplace", • Built In Colorado's Best Workplaces 2018, 2019, 2020, 2022, 2023 AdCellerant's Pillars: • Driving results for partners & local businesses, • Technology innovations to stay ahead of the curve, • Our team members' success & well being, • Exceptional customer service for every single partner, • Conducting our business in an ethical & sustainable way AdCellerant is proud to be an equal opportunity workplace. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates regardless of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, marital status, citizenship, age, Veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We're excited that you're interested in exploring job opportunities with AdCellerant! However, we also want to remind you to be cautious and wary of recruitment scams that have become increasingly common across all industries. Fraudsters may pose as a representative of a company, and unsuspecting applicants may be invited to participate in fake interviews, asked to fill out fabricated employment applications, or even issued fake offer letters. This is all in an attempt to entice victims to pay money or divulge sensitive personal information. We take your safety and privacy seriously, and want to assure you that we will never ask for your financial information during any part of the interview process. Our communication will always come from an @careers.adcellerant.com or @adcellerant.com domain. If you receive any suspicious activity, please stop communication with the individual and consider reporting them to the US FBI Internet Crime Complaint Center. If you're unsure about the legitimacy of an email you received from our recruiting team, please forward it to us at * Please do not send resumes via email * AdCellerant participates in the E-Verify program for all new hires. We comply with all applicable federal, state, and local laws regarding employment eligibility verification and do not use E-Verify to pre-screen applicants. Colorado Residents: In any materials you submit in connection with your job application, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. Should you wish to exercise your right to redact such information, please redact it prior to submitting the documentation. You will not be penalized for redacting or removing this information. Application Deadline: June 30th or until position is filled.