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Job Description INDUSTRIAL STRENGTH MARKETING B2B Content Marketing Manager About INDUSTRIAL INDUSTRIAL is a two-time Best Places to Work, four-time Inc. 5000 fastest-growing company, and an award-winning B2B marketing agency dedicated to transforming how industrial and manufacturing brands connect with their audiences. We deliver integrated, high-impact marketing solutions that drive measurable results through our two core business units—Industrial Strength Marketing (full-service agency) and Industrial Studios (branded video, experiential, and manufacturing-focused production). We are seeking a Content Marketing Manager who is both a seasoned leader and a skilled writer, capable of building, managing, and expanding a team of full-time and contract content creators. If you thrive on blending creativity with data-driven insights to shape the future of industrial marketing—and have proven B2B content marketing experience, preferably with industrial brands or B2B organizations (either in-house or at an agency)—we’d love to meet you. Key Responsibilities 1. Content Strategy & Planning • Collaborate with Leadership: Partner with the VP of Strategy, Account Directors, and other stakeholders to define robust content strategies tailored to B2B manufacturing and technical audiences., • Editorial Planning: Develop and manage comprehensive content calendars for websites, blogs, email campaigns, videos, podcasts, webinars, and social media., • Research & Discovery: Conduct industry research, content audits, competitor analysis, and SME (subject matter expert) interviews to ensure deep understanding of client markets., • Performance Metrics: Set clear KPIs (e.g., traffic, engagement, conversions) and leverage analytics tools to measure success and guide data-driven improvements. 2. Team Leadership & Expansion • Build & Manage Talent: Recruit, mentor, and retain a growing team of content professionals (in-house and freelance) to meet evolving client needs., • Quality Oversight: Provide briefs, outlines, and direction for all deliverables (e.g., blog posts, white papers, brochures, social posts). Review drafts to ensure brand consistency, technical accuracy, and flawless execution., • Process Optimization: Refine templates, workflows, and collaboration tools. Stay abreast of emerging content marketing technologies (including AI-driven solutions) to enhance efficiency and quality., • Resource Management: Forecast team capacity, manage budgets for freelance contractors, and propose strategic hires as needed to support business growth. 3. Content Creation & Execution • Hands-On Writing: Develop your own content for select clients—ranging from blog articles and campaign landing pages to longer-form pieces like white papers and eBooks., • Technical Storytelling: Translate complex, technical subjects into compelling narratives that engage B2B buyers, engineers, and industrial decision-makers., • Creative Collaboration: Work closely with the Creative Team and Industrial Studios to craft cohesive storylines, incorporate editorial graphics, and produce high-impact multimedia content (videos, live experiences, etc.). 4. Distribution & Optimization • Channel Coordination: Collaborate with Integrated Marketing and Media teams to distribute and promote content across multiple channels., • SEO Best Practices: Implement on-page SEO and keyword strategies to maximize visibility and lead generation., • Performance Analysis: Track content performance using analytics platforms. Identify trends, report on key insights, and recommend adjustments to improve ROI. 5. Innovation & Thought Leadership • Emerging Trends: Experiment with new formats and platforms, championing continuous improvement and innovation in content marketing., • Strategic Influence: Support the VP of Strategy with persona development, brand positioning, and broader marketing strategy endeavors., • 5+ years of content marketing experience, preferably in B2B, industrial, or manufacturing-focused sectors., • Demonstrated success in multi-channel content strategy, from ideation to post-campaign analysis., • Exceptional writing and editorial skills, including interviewing technical SMEs and crafting clear, engaging copy., • Proven track record of building and managing creative teams and freelance talent, with strong leadership and mentorship capabilities., • Proficiency in SEO principles, analytics tools, and marketing automation platforms., • Strong organizational and project management skills, with the ability to prioritize competing deadlines., • Familiarity with AI-driven content tools and openness to integrating new technologies into the content development process., • Make a Meaningful Impact: We exist to help industrial and manufacturing businesses grow, and you’ll be instrumental in crafting the stories that fuel their success., • Team-Centric Culture: We’re dedicated to fostering a positive work environment where everyone feels supported, challenged, and empowered to do their best work., • Opportunities for Growth: Continuous learning is critical. You’ll have access to ongoing professional development, leading-edge marketing tech, and mentoring from top industry leaders., • Work with Purpose: As marketers and makers, we combine creativity with hard-earned insights to help real-world industrial businesses thrive—helping them be better marketers and sellers of their products and services. dGh0v9ocGK