Regional Marketing Manager
13 days ago
Minneapolis
Job DescriptionDescription: Roers Companies is seeking an energetic, dedicated professional to join our team as a Regional Marketing Manager. About Us Roers Companies is a 2025 USA Today Top Workplace and a national leader in multifamily real estate investment, development, construction, and property management. Headquartered in Plymouth, Minnesota, we’re on a mission to elevate multifamily housing by developing and operating market-rate and affordable apartments in growing neighborhoods. Since our founding in 2012, Roers Cos. has developed more than $4 billion in real estate, representing 15,000+ homes across the Midwest, Mountain Southwest, and Sunbelt regions. Our team thrives on purpose-filled work, an entrepreneurial spirit, and unlimited growth potential. About You You’re passionate about your work and strive to achieve ambitious goals. You offer an extra hand and aren’t afraid to ask for help when needed. You act with integrity and empathy for the people around you. You get the big picture while executing the little details. In other words, you share our corporate values—passion, work ethic, teamwork, integrity, and ownership mindset. Responsibilities • Serve as main point of contact for all matters related to on-site marketing needs and concerns, building and maintaining strong relationships with specified portfolio of property managers and regional managers, • Work with internal teams to develop strategic marketing plans and budgets for multifamily communities across the nation and execute seamlessly to hit targeted KPIs, • Quickly and effectively address community needs and concerns as it relates to traffic flow and resident retention, • Monitor performance across the marketing funnel to identify and resolve bottlenecks proactively, • Create strategy for online presence of new brands, including paid ads, content oversight, and ROI analysis, • Recommend and implement new initiatives or changes to existing campaigns to help achieve goals, • Distribute reports to key stakeholders and review analytics to ensure optimal performance is achieved, • Participate in performance calls with staff, • Work with internal team to develop multi-touch marketing campaigns including print, OOH, email, digital, social methods based on target audience and branding strategy, • Closely track market trends and competition, monitoring the market for opportunities to differentiate, tracking pricing, and leasing trends, and using data to drive new marketing solutions and strategies, • Bachelor’s degree (Marketing, Journalism, Communications, Business, or related field preferred), • Professional experience working with clients and/or internal stakeholders, • Experience in multifamily, leasing, and/or B2C marketing, • Flexible to juggle multiple projects and priorities to meet changing deadlines, • Must be organized and have good time management skills, • Self-motivated, self-directed, collaborative, inquisitive, motivating, energetic, and results-driven, • Strong interpersonal, oral, and written communication skills — is clear, concise, positive, and professional, • Exceptional communication skills and ability to interact with wide range of people including internal and external stakeholders, • Ability to work a flexible schedule, understanding that your scheduled workdays may vary according to staffing and company needs., • Entrepreneurial ownership mindset – thinks with the best interest of the business in mind, puts clients and teammates first, self-motivated, and operates on trust (not fear)., • High integrity – trusted, direct, truthful. Embodies confidence and admits mistakes., • Works as a team player. Operates with the understanding that we do our best when we work together and is willing to compromise when necessary, • Passionate about your work and our company goals and vision., • Strive to achieve ambitious goals - loves to be challenged, determined to win, works tirelessly to achieve results., • Ability to perform the physical functions of the position, which may include, but are not limited to: ability to walk under-construction properties, including up to 6 flights of stairs, to complete physical inspections., • Maintain neat, well-groomed, professional appearance., • Experience with our softwares are a plus:, • Monday.com, • Microsoft Office, • Google Analytics, • WordPress, • Wix, • Yardi Voyager and RENTCafé, • Funnel, • Canva, • Adobe Creative Suite, • MailChimp, • Facebook & Instagram, • SOCi, • Remarkably Pay Range: $76,950 – $101,300 Compensation is determined by several factors that vary depending on the position, including the individual’s experience, skills, and the knowledge they bring to the specific role. Roers offers a comprehensive benefits & perks package to full-time employees which may include: • Health Plans - Medical, dental, vision, FSA, and HSA, • Family Leave - Paid birth & bonding leave, • Employer Paid Benefits - Basic life insurance, Accidental Death & Dismemberment (AD&D), and short-term disability, • Additional Voluntary Benefits – Life Insurance, AD&D, long-term disability, critical illness, and accident insurance, • 401(K) - 3% company contribution, 100% vested after 2 years of employment, • Competitive PTO - 3 weeks of PTO with immediate accrual, 9 paid holidays, 1 floating holiday, and bereavement, • Health and Wellness - fitness membership reimbursement program, • Free stays in Roers’ properties guest suites, • Rent Discount - 20% discount for employees living in Roers Companies properties, • Employee Referral Bonus Program - $2,500 referral bonus paid once referred candidate completes 60 days of employment, • Charitable Match Program – Roers matches employee donations to charitable organizations, • Professional Development Opportunities, • Employee Assistance Programs Roers Companies is focused on building a workforce that is diverse and inclusive. We are an Equal Opportunity Employer and consider applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. E-verify Complaint. Candidates will be required to pass a criminal background check and motor vehicle report. In order to be considered for this position, applicants must complete a survey at this link: #RoersCompaniesCareers
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