Marketing Manager
hace 18 horas
Fulton
What Sets You Apart Are you a full-funnel marketer who thrives on owning the whole picture? We are looking for a strategic, driven, and hungry Marketing Manager to serve as the marketing leader for American Home Contractors and represent our brand. This is not a support role, you are the marketing department, and you will own brand marketing end to end, hands-on, working across Sales, Customer Service, and Operations. If you can drive demand, build brand equity, own the customer relationship, and report on all of it with confidence, we want you on our team. How You Will Help As a Marketing Manager, you will own the marketing funnel from lead generation to organic social, reputation management, customer loyalty, and local content. This is a hands-on individual contributor role responsible for executing marketing initiatives that generate new customer opportunities while increasing engagement, retention, and referrals from our existing customer base. You will operate across every marketing channel and serve as the primary marketing partner to brand leadership. Your decisions directly shape how the brand grows, how it is perceived in its market, and how effectively it converts awareness into revenue. Responsibilities • Google Local Service Ads (LSA): Own LSA strategy and execution, including bid management, budget, spend pacing, and lead quality review. Make real-time optimization decisions to maximize lead volume and ROI. Running paid lead and ad campaigns yourself is a must, including troubleshooting underperformance and pivoting mid-month rather than waiting for the month-end report., • Leads Performance: Monitor lead flow, identify underperformance, and diagnose root causes. Analyze conversion funnel data and surface actionable recommendations to the Regional Marketing Manager. Work closely with brand-level teams to align lead flow with appointment goals and capacity. Execute marketing initiatives that drive qualified lead generation through digital, traditional, customer loyalty, referral, and on-location marketing channels. Lead customer acquisition efforts through community events, sponsorships, association involvement, local partnerships, and grassroots marketing opportunities. Balance lead generation, customer loyalty, and brand awareness campaigns to support broader organizational goals., • Ad Spend Management: Manage advertising budgets for the Brand. Make real-time pacing and allocation recommendations to maximize return on ad spend. Track expenditures, ensure financial accuracy, and report on budget performance., • Event Coordination: AHC does not have an events program yet, and we want someone who will enjoy building one. Lead planning of local events and home shows from start to finish, which is more than staffing a booth. Manage vendor relationships, logistics, on-site coordination, and post-event reporting. Align every event with the AHC brand, its objectives, and seasonal demand priorities., • Sponsorships: Strengthen community presence and brand visibility through local partnerships, networking opportunities, and sponsorships. Evaluate local sponsorship opportunities and manage ongoing partner relationships. Assess ROI against brand objectives and make recommendations on renewals or new investments. Coordinate branded materials and presence for all sponsorship activations., • Customer Loyalty: Own repeat and referral campaigns, driving revenue from the existing customer base. Develop and execute targeted outbound campaigns via email and SMS to past customers, referral audiences, and cross-sell opportunities. Analyze campaign performance and implement data-driven optimizations to improve engagement, conversion, and lifetime customer value., • Organic Social Media: Own the organic social media strategy and execution, including content planning, creation, scheduling, and platform management. Develop brand-consistent content across Facebook, Instagram, TikTok, YouTube, and other relevant platforms that reflects the brand's voice and local community. Lead the development and execution of a user-generated content (UGC) strategy, making authentic customer experiences, testimonials, project highlights, and community engagement a core component of the brand's social presence. Proactively identify, source, and curate UGC while building relationships with customers, local businesses, influencers, community organizations, and brand partners to expand reach and engagement. Stay current on platform trends, algorithm changes, and emerging formats, translating insights into actionable content recommendations., • Community Management: Monitor social media and online channels for comments, mentions, and messages and respond promptly and professionally. Build and maintain an active, engaged online community for the brand. Identify opportunities to strengthen brand relationships with local audiences through organic engagement, partnerships, and community-facing content., • Google Business Profile (GBP): Own GBP management, including listing accuracy, photo libraries, posts, Q&A, and service descriptions. Monitor and optimize profile performance to improve local search visibility and map pack presence. Ensure consistency of business information across all profiles and correct discrepancies across third-party directories., • Reviews & Online Reputation: Manage online reputation efforts to support review growth, lead generation, and brand awareness. Monitor and respond to customer reviews in a timely and brand-appropriate manner. Implement strategies to encourage satisfied customers to leave positive reviews, supporting each brand's local reputation and search ranking. Track review volume and sentiment trends by brand and surface insights to the Regional Marketing Manager. Identify recurring themes in negative feedback and escalate patterns that may indicate operational issues., • Local Content Creation: Be behind the lens. Curate a living photo and video library, including job site shots, before and afters, crew highlights, and customer clips, putting the photos and content from our internal tools to work. Get out in the field to be the camera, and work directly with field teams and project managers to capture content from active jobs, ensuring a consistent pipeline of authentic, local creative assets. This is a strategy-and-capture role, not an influencer or YouTuber role., • Strategy, Tools & AI: Push strategy forward and put the right tools to work. We are progressive about technology and see AI as a way to multiply great work, not a shortcut. We will train you and give you a clear path on the AI tools we use; we ask for curiosity, an open mind, and full ownership of your output, including being able to show your work., • Brand Engagement: Travel regularly within the region to maintain working relationships, conduct in-market brand reviews, and support content creation. Serve as the brand marketing subject-matter expert in brand-level business reviews, translating brand performance metrics into actionable insights for brand leadership., • Other duties as assigned. What You'll Need • 5+ years of experience in a marketing, advertising, or lead generation role, • Required: hands-on experience running paid lead generation or ad campaigns (paid media or LSA) with direct budget responsibility, including troubleshooting performance and pivoting mid-month., • Strong analytical skills — comfortable pulling data, identifying trends, and translating findings into action., • Ability to manage multiple priorities across multiple brands simultaneously without requiring daily direction., • Proficiency in Google LSA platform and excel., • Experience managing social media and online reputation across multiple locations or brands simultaneously., • Strong creative instincts paired with analytical discipline — you can build a content calendar and read a performance dashboard with equal confidence., • Experience managing Google Business Profiles and reputation management platforms., • Strong writing skills with the ability to adapt voice and tone across distinct brand identities., • Experience in home services, multi-location, or franchise marketing preferred., • Strong communication and interpersonal skills with the ability to collaborate across brand and regional teams., • Solid problem-solving and independent decision-making abilities, • Event planning experience and a genuine interest in building an events program aligned with the AHC brand., • Curious and open-minded about AI and marketing technology (no expertise required; we will train you)., • Hungry to represent our brand, in the community and in the field. What We Offer • Up to $80,000 plus a performance-based annual bonus opportunity., • 401(k) with company matching., • Comprehensive healthcare options for you and your dependents., • Paid time off and holidays., • Professional development and growth within a scaling national marketing organization., • A collaborative team culture with genuine support from leadership., • The opportunity to build deep expertise across a diverse portfolio of home services brands. About Us Since 1986, American Home Contractors has been an industry beacon, always evolving and setting benchmarks. Our commitment to leading-edge innovation ensures our clients always benefit from the latest and best in home renovations. When challenges arise, such as storm damages, our swift emergency repair services showcase our unwavering commitment to getting our clients’ homes back to perfect. Now we’re a part of Infinity Home Services (“IHS”), founded by Wisconsin entrepreneurs with a simple but ambitious goal: to raise the standard of residential roofing and exterior remodeling and “Save our Communities from Unscrupulous Contractors.” Today, we are recognized as a leader in our industry delivering exceptional roofing, windows, and siding installation services using only the most trusted, top‑quality materials. Our platform brings together a family of respected local brands, empowering each to enhance service delivery, strengthen community presence, and expand market share. We stand behind every job we perform, using top quality materials, best‑in‑class installation practices, and an ongoing commitment to do the right thing. IHS is rapidly expanding both organically and through strategic acquisitions. As we shape the future of the Home Services industry, we seek ethical, forward‑thinking professionals who bring innovation, integrity, and craftsmanship to their roles. The work we perform directly protects our customers’ most important investment, their homes! IHS is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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