Director of Offline Media
4 days ago
Fullerton
A company is looking for a Director of Offline Media to own, scale, and optimize offline media channels. Key Responsibilities: Develop and execute offline media strategy across various channels including TV, audio, and out-of-home Lead campaign planning, buying, optimization, and manage external media partners Own measurement frameworks for offline media and collaborate with Analytics and Growth teams Required Qualifications: 8-12+ years of experience in media strategy, planning, and buying Deep experience with TV, OTT/CTV, audio, and out-of-home media Proven track record of scaling offline media in performance-oriented environments Strong experience with measurement, experimentation, and incrementality Background in high-growth consumer, app-based, or DTC businesses preferred