Public Relations & Social Media Coordinator
6 days ago
Orlando
Job Description Title: Public Relations & Social Media Coordinator Organization: Orlando Shakespeare Theater Pay Range: $40,000 - $44,000 a year Status: Full-time (Hourly) Orlando Shakes in partnership with UCF, Central Florida’s leading professional regional theater company, is searching for a full-time Public Relations & Social Media Coordinator to join its in-house Marketing & Communications team. Under the direction of the Director of Marketing & Communications, the selected candidate will be responsible for managing Orlando Shakes’ social media, daily and weekly e-news (promotional e-blasts) bulletins, creative and written content for promotional materials, and in-house video and photography. The Public Relations and Social Media Coordinator will also assist with media relations, administers events, community relations, and external events. Responsibilities: Social Media Content Creation & Management * Develop, draft, and schedule engaging content (copy, graphics, images, videos) across platforms including Instagram, Facebook, LinkedIn, and X. * Plan, schedule, and manage paid social media ads across Meta Ads Manager and other platforms, under the direction of the Director of Marketing & Communications. * Maintain a consistent posting schedule that supports show promotions, institutional messaging, community engagement, and audience development goals. * Collaborate with artistic teams, cast members, production staff, and leadership to gather stories and assets. * Create branded visuals using Canva, Adobe Creative Suite, or similar tools. Social Media Monitoring & Engagement * Monitor social channels for comments, messages, brand mentions, and trending conversations. * Engage with users, community partners, and audiences to foster a positive brand presence. * Track analytics to evaluate content performance and inform strategy. Public Relations & Media Support * Draft and distribute press releases, media advisories, talking points, newsletters, and website copy. * Maintain media lists, press kits, and contact databases. * Assist with pitching stories to journalists, bloggers, and influencers. * Identify, connect with, and build relationships with local influencers and digital creators to support promotional campaigns and brand visibility. * Monitor and compile media coverage and provide reporting. * Assist with coordinating and scheduling media interviews, including confirmations, logistics, and prep materials. * Support media day events and prepare cast, crew, and leadership for interviews. Digital Marketing & Google Advertising * Assist with Google Ads campaigns, including keyword research, drafting ad copy, updating audiences, and monitoring performance. * Support SEO-driven content updates for web pages and blog posts. * Assist in tracking website traffic, user behavior, and conversions through Google Analytics (GA4). * Assist with online fundraising Photography & Videography * Capture photo and video content for marketing, publicity, and archival use. * Provide photo/video support at Opening Nights, special events, archival shows, cabarets, and community appearances. * Basic video editing and uploading archival show footage. * Assist with scheduling photography for shows and promotional shoots Administrative, Research & Event Support * Pay marketing vendors, categorize marketing charges, and monitor expenditures against the marketing budget. * Conduct research on industry trends, competitor campaigns, influencers, and media targets. * Assist with logistics for PR events, press opportunities, and community outreach. * Support scheduling for PR-related meetings, interviews, and promotional activities. * Contribute to program books, print collateral, and other communications materials. * Submission to all online event calendars including those required by UA, etc. Other Duties * Support the Marketing & Communications team with major campaigns, institutional initiatives, and emerging needs as assigned. * Support all major organizational events. And other duties as assigned by the Director of Marketing and/or Executive Director. Required Qualifications * Demonstrated success in content creation, social media management, and digital marketing. * Experience scheduling both organic posts and paid social media ads. * Basic understanding of Google Ads, SEO, and Google Analytics (GA4). * Strong writing and editing skills across press releases, web content, social media, newsletters, and marketing materials. * Proficiency in Google Suite and design platforms such as Canva or Adobe Creative Suite. * Ability to capture and edit photos and video content. * Strong organizational skills with the ability to manage multiple deadlines in a fast-paced environment, while maintaining quality. * Excellent communication and interpersonal skills; ability to collaborate with leadership, artists, staff, board members, and community partners. * Familiarity with AP Style. * Ability to work flexible hours, including evenings/weekends during shows and events. * Commitment to diversity, equity, inclusion, and belonging * Social Media Marketing and Social Media Content Creation Skills * Digital Marketing and Marketing knowledge * Ability to work independently, as well as part of a team, with a high level of initiative and self-motivation. Education / Training * Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field and/or equivalent experience / training. * 1-3 years of experience in a communications, public relations, social media or marketing role. Preferred Qualifications * Background as a journalist, PR professional, or marketing content creator * Previous experience with media monitoring tools, social scheduling platforms, or CRM/marketing automation systems. * Experience working in arts, entertainment, nonprofits, cultural institutions, or live events. Additional notes: * This position is for a full-time, hourly “Social Media and Public Relations Coordinator” on-site at Orlando Shakes’ Lowndes Shakespeare Center in Loch Haven Park. * Ability to take feedback from multiple sources and translate that into meaningful improvements. * Reports to the Director of Marketing * Works alongside communications and marketing colleagues and consultants, photographers, web designers, and graphic design consultants, Box Office, audience development, community relations, and Development colleagues. Benefits * 403(b) * Health Insurance * Dental Insurance * Vision Plan * Paid time off Schedule: * Monday through Friday, with some weekends and some nights * Mondays are remote. When applying, please include a cover letter and resume (required) and link / attachment to your portfolio (press releases, social media examples, etc). No phone calls, please.