Social Media Creator Senior Specialist
2 days ago
New York
Salary: $60,000–$80,000 Location: New York, NY 10022 (In-person, Monday–Friday) Brands: Fanci Me & Agvana Fanci Me: Agvana: Role Overview We’re seeking a Social Media Senior Specialist to shape and elevate the digital presence of our two jewelry brands, Fanci Me and Agvana. This role blends strategy, content creation, on-camera video work, brand storytelling, and visual direction. You will lead social media planning, produce high-performing content (especially TikToks, Reels, and YouTube Shorts), cultivate a cohesive luxury aesthetic, and drive engagement through creative campaigns. This is a highly hands-on and creative role for someone who genuinely lives and breathes social media. What You’ll Do Social Media Strategy & Execution • Develop and execute comprehensive social media strategies aligned with brand goals, visuals, and industry trends., • Manage and grow all social channels: Instagram, TikTok, Facebook, and YouTube., • Plan, schedule, and publish content aligned with brand voice and seasonal priorities., • Maintain a cohesive visual aesthetic across all platforms, reflecting the luxury identity of both brands. Content Creation (Short-Form & Long-Form) • Be the face of our social content — appear on camera for TikToks, Reels, and YouTube Shorts., • Create, film, and edit several short-form videos per week featuring products, styling, lifestyle moments, and brand storytelling., • Experiment with trending sounds, formats, and viral content styles., • Direct and execute photoshoots; capture behind-the-scenes and lifestyle content., • Produce both short-form and long-form content as needed., • Use any editing tools you prefer — results and creativity matter most. Creative Storytelling & Copywriting • Write engaging captions that drive views, engagement, and saves., • Craft brand-aligned narratives around our jewelry collections, craftsmanship, emotional value, and design inspiration., • Contribute to shaping the creative voice for both Fanci Me and Agvana. Campaign Development • Plan and execute social media campaigns that create excitement and buzz around new launches and seasonal moments., • Integrate social trends, challenges, and new content formats into campaign ideas., • Collaborate closely with the internal creative and marketing teams on brand initiatives. Community Management • Monitor and engage with followers through comments, messages, and mentions., • Provide friendly, professional customer communication across platforms., • Foster a warm and interactive brand presence. Analytics & Optimization • Track performance metrics and identify growth opportunities., • Adjust strategy based on data insights to improve reach, watch time, and follower engagement., • Stay up-to-date with platform changes, algorithms, and social trends. Who You Are • You live on social media — especially TikTok & Instagram., • Comfortable and confident on camera, with a natural speaking style., • Understand what makes a scroll-stopping 10–15 second video., • Passionate about jewelry, fashion, beauty, and visual storytelling., • Strong aesthetic sense with an eye for luxury looks and clean branding., • Skilled in filming and editing (mobile or professional tools)., • Creative, self-driven, adaptable, and excited to experiment., • Interested in creating both short-form and long-form videos. Qualifications • Bachelor’s degree in marketing, communications, media, or related field., • Proven experience as a social media manager, content creator, or digital storyteller — luxury, fashion, or jewelry background preferred., • Strong understanding of platform algorithms, content formats, and social growth strategy., • Proficiency in photography and videography; comfortable directing shoots., • Excellent writing skills with the ability to craft polished, compelling captions., • Strong organizational and time-management abilities., • A true passion for jewelry and luxury visual aesthetics. Benefits • Salary: $60–85k, • 10 PTO days, • 12 Paid Holidays, • Hybrid Position (1 WFH Day), • In-person role in NYC (must relocate before starting) To Apply Please submit: • Your resume, • A brief cover letter, • Links to your social media work, portfolio, or content samples [MUST_HAVE], • Please submit a resume and a cover letter. Thank you!