1000+ Best Sales & Marketing Jobs in Texas (May 2026)

Vice President of Marketing & Communications

3 days ago

San Antonio

Job Description:\n\nPosition Description: ABOUT THE SAN ANTONIO BOTANICAL GARDEN\nAs a mission-driven nonprofit, the San Antonio Botanical Garden (SABG) is dedicated to enriching lives through plants and nature. The Garden is a vital community asset and cultural gem, welcoming over 400,000 visitors annually and continuing to grow. SABG is a statewide leader in plant conservation, a hub for environmental education and community connection, and a living museum that cultivates wellness, economic vitality, and ecological resilience across San Antonio and the greater Southwest.\nThrough access initiatives such as Garden for All, SABG is removing barriers so that every neighbor— regardless of background—can experience the joy, healing, and inspiration that come from connecting with nature. At the same time, SABG is advancing regional plant conservation efforts through initiatives like TREES (Texas Recovery for Ecological and Environmental Stability), a reforestation project that responds to devastating floods in Kerr County and helps restore the Guadalupe River Valley.\nGuided by a bold 10-year master plan, SABG is moving forward with transformative projects, including a new horticulture campus, new gardens, and expanded community-serving spaces—all focused on the pillars of plant conservation and access.\nTHE IDEAL CANDIDATE\nWe are seeking an experienced, strategic marketing and communications leader who is equally comfortable setting direction and executing. The ideal candidate leads from the front, earns the team's trust through presence and engagement, and isn't afraid to roll up their sleeves when the\nmoment calls for it.\nThe right person will help shape and advance SABG's next chapter, positioning us as one of the crown jewels of San Antonio and Texas. This individual will develop and activate the San Antonio Botanical Garden brand in ways that are authentic and resonant across diverse audiences, including San Antonio residents and civic leaders, tourists, corporate partners, and government agencies.\nThis leader will bring confidence in budget development and management, sound fiscal judgment, and the ability to connect marketing investments to measurable outcomes. They will drive sustainable revenue growth across admissions, membership, philanthropy, venue rentals, special programs, events, and signature experiences like our beloved holiday light exhibition, Illuminate.\nThis Vice President of Marketing & Communications (VP) will bring strong public relations instincts and media savvy collaborating with the Garden’s external PR agency, cultivating meaningful press relationships, and positioning the Garden as a trusted voice across the region. The ideal candidate is also a confident, working user of marketing platforms and tools, someone who understands the platforms the team uses and someone willing to engage meaningfully with data and analytics.\nThe ideal candidate will have at least seven years of progressive marketing and communications experience, with a minimum of three to five years in a leadership role.\nSUMMARY OF RESPONSIBILITIES\nReporting to the President & CEO, the VP serves as the strategic marketing and communications leader and organization-wide brand steward for the San Antonio Botanical Garden. This position combines strategic marketing leadership with hands-on brand management, leading a four-person team while serving as the primary liaison between marketing and communications, department leads, and external agencies. The VP develops and executes comprehensive marketing strategies that advance SABG’s mission, drive attendance and revenue, and position the organization as a world-class botanical institution.\nThe marketing and communications team serves as a facilitator and strategic partner to departments across SABG, working to co-create solutions and platforms that strengthen organizational success. SABG systems and processes are grounded in relationships, ensuring that support is people-centered, responsive, and aligned with the needs of staff and the community.\nThis role requires a unique blend of strategic thinking, PR, brand and marketing expertise, and collaborative leadership. The VP ensures brand integrity across all touchpoints, elevates storytelling that showcases SABG’s plant conservation and community impact, and builds trust through high-quality, consistent communications.\nKEY RESPONSIBILITIES\nStrategic Marketing and Communication Leadership (30%)\nDevelop and guide an annual or 18-month strategic marketing and communications plan in partnership with organizational leaders, ensuring alignment with the Garden’s master plan and institutional priorities.\nServe as a collaborative marketing partner to department heads (Development, Membership, Programs, Horticulture, Conservation, Education, Events, Guest Experience), helping translate their goals and initiatives into effective, audience-focused communications that support organizational outcomes and revenue targets.\nFoster cross-departmental collaboration by participating in planning meetings, establishing clear communication rhythms, and building proactive systems that support thoughtful project planning and reduce last-minute needs.\nGuide public relations strategy and execution, supporting media outreach, press release development, and media advisories, in collaboration with an external public relations agency.\nCoordinate marketing and communications activities with the external agency and support internal team members to ensure smooth workflows, shared understanding, and cohesive execution across all channels.\nReview and interpret marketing performance metrics and ROI, offering data-informed insights and recommendations to leadership on growing audiences, improving campaign effectiveness, and optimizing resources.\nOversee the marketing and communications budget, vendor relationships, and resource allocation with an emphasis on efficiency, impact, and strategic investment.\nChampion the marketing and communications team as a facilitative, relationship-centered partner, building trust and credibility with internal and external stakeholders and empowering departments to generate strong, aligned content with marketing and communications’ guidance and support.\nBrand Stewardship & Content Strategy (30%)\nServe as a collaborative brand steward, helping departments consistently reflect SABG’s identity across materials, platforms, and communications following the 2026 brand launch.\nDevelop, maintain, and uphold accessible brand guidelines, creating supportive training programs and staff education so all teams feel confident and equipped to use the brand effectively.\nManage organization-wide brand governance through user-friendly systems—such as Canva access, template development, and thoughtful approval processes—that empower departments to create high-quality, on-brand materials with ease.\nGuide overall content strategy and storytelling, working with teams to surface and elevate SABG’s conservation efforts, horticultural expertise, educational impact, and scientific contributions in compelling, audience-centered ways.\nProvide copywriting and editing support for major SABG communications, including fundraising materials, donor correspondence, program descriptions, website content, and marketing collateral—ensuring clarity, accuracy, and alignment with brand voice.\nReview external-facing materials as a partner and resource, offering constructive feedback to ensure message accuracy, brand cohesion, and strong visual/editorial quality before publication.\nDevelop and maintain content calendars that integrate the Garden’s seasonal rhythms, programs, events, and Development priorities to produce coordinated, well-timed communications.\nCollaborate with Horticulture, Conservation, Education, Programs, Development, and Membership to identify meaningful stories, gather impactful content, and co-create narratives that advance institutional goals, celebrate the Garden’s mission, and strengthen connection with audiences.\nTeam Leadership & Operations Management (25%)\nProvide day-to-day leadership, direction, and professional development for a three-person marketing team: Digital Marketing Manager, Graphic Designer, and Marketing Coordinator.\nManage workflow, project prioritization, and quality control across all marketing activities; implement and maintain project management systems that enhance efficiency, transparency, and accountability.\nDevelop, implement, and uphold clear approval processes and quality standards that ensure marketing outputs align with organizational goals, stakeholder needs, and brand expectations— holding the marketing team accountable to these standards in a supportive, growth-oriented way.\nEstablish service level agreements and realistic timelines for marketing requests; educate stakeholders on appropriate lead times and collaboratively set expectations based on project scope and impact.\nConduct regular team meetings focused on strategic planning, creative collaboration, refinement of processes, and ongoing professional development—beyond status updates.\nFoster a culture of excellence, partnership, and innovation within the marketing team, emphasizing relationship-centered systems and continuous improvement.\nManage performance evaluations, goal-setting, and skill development for direct reports, ensuring each team member is supported in growing their expertise and contributing at a high level.\nDelegate effectively and intentionally, freeing capacity for strategic initiatives while empowering team members, building confidence, and developing new skills.\nMarketing Execution & Campaign Management (15%)\nLead campaign planning and execution for key initiatives—including membership acquisition, annual fund appeals, major events (Splendor, Plant Sale), exhibitions, and programs—ensuring strategies are developed collaboratively with departmental stakeholders and aligned with shared institutional goals.\nOversee digital marketing and communications strategy (website, email marketing, social media, digital advertising) in partnership with cross-department teams, incorporating their insights while guiding tactics toward the highest standards of clarity, accessibility, and brand alignment.\nDirect the creation of marketing collateral by working closely with internal stakeholders to understand objectives and desired outcomes, then shepherd materials through a collaborative process that ensures strategic alignment, high-quality execution, and adherence to brand and messaging standards.\nEnsure marketing efforts drive measurable conversions—including attendance, membership growth, program enrollment, and revenue generation—and share performance insights with stakeholders to support informed, collective decision-making and continuous improvement.\nCoordinate media relations and public relations activities in collaboration with internal leaders; serve as organizational spokesperson when appropriate, ensuring messaging reflects the perspectives and priorities of key departments.\nOversee production of key publications—including Vibrante member magazine, annual reports, and donor communications—integrating input from Development, Membership, Programs, Horticulture, Conservation, Events, and Education, and guiding each project to a polished, mission-aligned final product.\nREQUIRED QUALIFICATIONS\nEducation & Experience\nBachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience, required.\nMinimum 7 years of progressive marketing and communications experience, with at least 3-5 years in a leadership role\nProven experience in nonprofit, cultural institution, museum, zoo, botanical garden, or similar mission-driven organization strongly preferred\nDemonstrated expertise in brand management and strategic brand implementation\nStrong portfolio demonstrating excellent copywriting, content strategy, and campaign development\nSkills & Competencies\nStrategic thinking: Ability to develop long-term marketing and communications strategies aligned with organizational goals\nPublic Relations: Strong command of PR strategy, narrative development, and media relations, with the ability to work in close partnership with SABG’s external PR agency to secure earned media, manage sensitive communications, and strengthen SABG’s public profile.\nBrand expertise: Deep understanding of brand development, governance, and implementation\nExceptional writing: Outstanding copywriting and editing skills across diverse formats and audiences\nRevenue fluency: Understanding of how marketing and communications directly support revenue-generating functions, including admissions, membership, events, venue rentals, and philanthropy.\nCollaborative leadership style: Demonstrated ability to lead through both strategy and direct contribution.\nRelationship building: Excellent interpersonal skills; ability to collaborate effectively across departments and build trust with stakeholders at all levels\nProject management: Strong organizational skills with the ability to manage multiple complex projects simultaneously while maintaining attention to detail\nWorking knowledge of digital marketing platforms, content management systems, email marketing, social media, and analytics tools, with a willingness to engage directly with the platforms the team relies on.\nCreative direction: Ability to provide creative direction and quality control while respecting team expertise\nTechnical Skills\nProficiency in technology platforms (CRM, email marketing, project management tools such as Monday.com)\nWorking knowledge of Adobe Creative Suite, Canva, and design principles\nFamiliarity with website content management systems preferred\nStrong analytical skills with experience using Google Analytics or similar platforms\nExperience with budget management and vendor coordination\nPREFERRED QUALIFICATIONS\nExperience launching or managing major brand initiatives or rebrands\nBackground in conservation, environmental, or science communications\nUnderstanding of horticulture, botany, or environmental sciences\nExperience working with external creative agencies\nAwareness of fundraising and development practices\nFamiliarity with the San Antonio market and regional tourism landscape\nBilingual (English/Spanish) skills are a plus\nPHYSICAL REQUIREMENTS & WORKING CONDITIONS\nThe physical demands and characteristics of the work environment described here are representative of those occurring in the performance of the essential functions of this job. The employee may occasionally lift and move up to 40 pounds. Although the position is primarily located indoors, the ability to work outdoors and walk in the Garden in various weather conditions is expected, and the employee is expected to perform with minimal supervision and act independently within the scope of normal duties and responsibilities. Regular time in the Garden for content capture, story gathering, and event coverage is needed. On regular occas

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