Assistant Vice President of Marketing and Communications
hace 5 días
Houston
Job Description University of St. Thomas Assistant Vice President for Marketing and Communications The University of St. Thomas, a Catholic liberal arts institution in Houston, Texas (UST), invites applications for the position of Assistant Vice President for Marketing and Communications. Interested candidates must submit a complete application, resume, and cover letter demonstrating their interest in the position. Cover letters should highlight the applicant's familiarity with the coveted teachings and principles of Ex Corde Ecclesiae and how the applicant would support and uphold these values in this role. SUMMARY The Assistant Vice President (AVP) for Marketing and Communications provides strategic, mission driven leadership to elevate the visibility, reputation and brand of University of St. Thomas-Houston (UST). The AVP is responsible for developing and managing integrated marketing and communication initiatives that support student recruitment, alumni engagement, fundraising, academic programs, and institutional priorities. This role reports to the Senior Vice President of University Advancement and External Relations and will lead a team of professionals in content development, digital media and production, graphic design, and public and media relations. The AVP will collaborate closely and nurture relationships with campus partners to ensure consistent, effective messaging and a cohesive Catholic brand identity across all platforms. ESSENTIAL DUTIES AND RESPONSIBILTIES Strategic Leadership & Planning • Assist in the development and execution of comprehensive marketing and communication strategies aligned with the University's mission and goals to elevate the UST brand., • Serve as a strategic advisor to senior leadership on messaging, brand positioning, and communication approaches., • Lead efforts to assess brand perception and implement strategies that enhance visibility locally, regionally, and nationally., • Oversee the creation and implementation of marketing campaigns that support the Office of the President, enrollment management, advancement initiatives, academic branding, and internal communication., • Ensure brand consistency across all print, digital, and multimedia materials., • Implement brand strategies to the internal University community so external audiences see a consistent brand when interacting with faculty and staff., • In collaboration with the Senior VP of University Advancement and External Relations, provide direction for university-wide communications, including newsletters, announcements, institutional updates, and executive messaging., • Be key player on the Incident Management team and lead crisis communication messages and responses on behalf of the University., • Strengthen the University's media relations efforts by building relationships with local, regional, and national press., • Guide the development and management of digital content strategies, including website content, social media presence, and digital advertising., • Drive digital marketing strategies to be data-informed, iterative, and aligned with enrollment and advancement goals., • Empower team members to use their creativity in digital content creation while articulating the mission and brand of UST., • Supervise professional staff across communications, marketing, creative services, public relations, and digital media., • Foster a collaborative and creative team environment focused on strategic results and service excellence., • Lead initiatives in professional development for team members and facilitate a healthy team culture through annual retreats, days of prayer and creative brainstorms to keep the team aligned., • Coach team members to understand innovative and trending marketing ideas and strategies to enhance the professional prowess of the team. Required • Bachelor's degree in marketing, communications, public relations, journalism, business, or a related field., • Minimum of 7–10 years of leadership experience in marketing, communications, brand management, or public relations., • Demonstrated experience developing and implementing successful strategic marketing plans and brand campaigns., • Strong leadership and project management skills with the ability to manage multiple priorities., • Exceptional written, verbal, and interpersonal communication skills., • Master's degree in marketing or leadership field., • Experience in higher education, Catholic institutions or nonprofit settings., • Experience with crisis communication. Job Posted by ApplicantPro