Director, Account-Based Experience
hace 3 días
Austin
Job DescriptionLocation: United States (Remote/Hybrid options available) Department: Marketing Reports to: Chief Marketing Officer The Role We're looking to hire a strategic, creative, and tech-savvy Director of Account-Based Experience (ABX) to lead our marketing efforts. This is a senior leadership position with broad visibility across the organization, reporting directly to the Chief Marketing Officer. You'll design and deliver insight-led, personalized programs that drive engagement, build relationships, and accelerate revenue while setting the strategic direction for how Baxter Planning executes account-based strategies. A big part of this role is event ownership and strategy—from high-touch executive dinners to regional roadshows and industry tradeshows. Just as important is the ability to drive strategic digital campaigns that keep target accounts engaged between in-person touchpoints—think targeted email nurtures, digital ads, and personalized outbound programs that scale. You'll work cross-functionally with sales leadership, product marketing, and the broader marketing team to elevate our ABX capabilities. The Fit This role is a great fit for a high-energy marketing leader who leads with data, loves to experiment, and knows how to balance quick wins with long-term strategic plays. You should be motivated by building cross-functional relationships at the leadership level, particularly with sales and the C-suite, and enjoy collaborating to create programs that are both strategic and execution-ready. You'll need to be self-starting, organized, and flexible in a fast-paced environment where priorities shift quickly, while providing strategic direction to the broader marketing team. Our ideal candidate is: • A strategic thinker and executor—able to set vision while rolling up sleeves to make things happen, • Curious and innovative—always looking for ways to do things smarter, not just repeat what's been done, • Excited about partnering with enterprise sales leaders and regional sellers to craft plays that reflect the unique dynamics of each account, • Experienced in planning and executing standout events, from concept to post-event follow-up, • Analytical and data-driven, with a strong POV on what's working and what's not—and what to try next, • Develop and execute comprehensive account-based marketing plans for strategic accounts, aligning closely with the sales team to ensure targeted and cohesive strategies, • Partner directly with sales to deliver highly tailored, account-specific programs that generate pipeline and move deals forward, • Collaborate with sales and marketing teams to identify key accounts, decision-makers, and critical influencers within target organizations, • Create customized marketing content and messaging tailored to specific accounts across various platforms including email campaigns, webinars, events, and digital advertising, • Develop marketing plans and plays to create and accelerate existing opportunitiesEvent Planning & Execution, • Own planning and execution for in-person and virtual events including executive dinners, industry events, third-party sponsorships, and regional roadshows, • Plan, coordinate, and execute high-impact events that generate qualified opportunities, strengthen customer relationships, and position Baxter Planning as a thought leader, • Manage end-to-end event logistics including venue selection, vendor management, content development, and on-site coordination, • Create engaging event experiences from concept through post-event follow-up that drive measurable business outcomes, • Develop pre-event, at-event, and post-event marketing campaigns to maximize ROICampaign Orchestration & Collaboration, • Collaborate across teams (Digital, Product Marketing, BDRs, etc.) to orchestrate multichannel campaigns including paid media, email, direct mail, gifting, and events, • Drive strategic digital campaigns that keep target accounts engaged between in-person touchpoints, • Coordinate cross-functional teams to deliver cohesive and consistent experiences across all account touchpoints, • Leverage intent data, technographics, and account insights to inform ABX strategy and tacticsMeasurement & Optimization, • Monitor and analyze the effectiveness of ABM campaigns and strategies, providing actionable insights and recommendations for continuous optimization, • Track, analyze, and report on account engagement and program impact—then optimize accordingly, • Stay updated with the latest ABM tools, technologies, and trends to keep our strategies ahead of the curve, • Manage budgets and resources effectively, ensuring maximum ROI on ABM initiativesProject & Process Management, • Manage timelines, budgets, and internal processes to ensure programs launch on time and on brand, • Build and maintain account journey maps that align marketing touchpoints with sales conversations, • 5-7 years of B2B marketing experience with at least 3-5 years in ABM, demand gen, field marketing, or campaign marketing leadership roles, • Familiarity with ABX tech stack (6sense, Hubspot, Salesforce, Mutiny/Folloze, etc.), • Experience with multichannel campaign orchestration including paid media, email nurtures, etc, • Proven track record of owning and executing in-person and virtual events that influence pipeline and revenue at the enterprise level, • Demonstrated experience partnering with sales leadership and C-suite to create account-specific programs that drive revenue, • Strong strategic thinking combined with hands-on execution capabilities, • Excellence in project management and communication with ability to influence senior stakeholders, • Experience creating customized marketing content and messaging for enterprise accounts, • Analytical mindset with ability to translate data into actionable insights and strategic recommendations, • Track record of managing significant budgets and demonstrating ROI, • Growth mindset with a love of testing, learning, and iterating, • Ability to prioritize and pivot in a fast-moving environment while maintaining strategic focus, • Willingness to travel as needed for events and customer meetingsPreferred Qualifications, • Experience in SaaS, technology, or supply chain industries, • Background in service supply chain, aftermarket, or field service sectors Powered by JazzHR rzUhxWcic1