Regional Sales Manager- Midwest
5 months ago
Azusa
Job Description Regional Sales Manager – Midwest Location: Midwest Region (Remote / Field-Based) Territory: Ohio, Michigan, Illinois, Indiana, Kentucky, Iowa, Nebraska, Minnesota, Wisconsin, North Dakota, South Dakota Company Overview We are a growth-oriented food manufacturer specializing in high-quality baked goods for the K-12 school nutrition industry. Our products are designed to meet USDA regulations while delivering great taste, operational ease, and strong value to school districts nationwide. We partner closely with brokers, distributors, and school foodservice professionals to drive sustainable growth. Position Summary The Regional Sales Manager (RSM) – Midwest is responsible for leading and growing sales across a multi-state territory through a network of independent broker partners, distributor relationships, and direct customer engagement. This role requires a highly motivated, organized, and relationship-driven sales leader who understands the complexities of the school nutrition channel and can execute strategic growth plans at the regional level. The RSM will serve as the primary sales leader for the Midwest region, ensuring strong broker performance, distributor alignment, and consistent customer engagement while meeting sales activity and reporting expectations. You will report directly to the Vice President of Sales and will work together to develop strategic initiatives to achieve market growth. Key Responsibilities Sales Leadership & Strategy • Own and execute the regional sales strategy for the Midwest territory in alignment with company growth objectives., • Drive sales growth through effective broker management, distributor engagement, and direct customer relationships., • Lead, coach, and hold accountable a network of broker partners across all assigned states., • Conduct regular broker calls, territory reviews, and performance evaluations., • Ensure brokers are properly trained on products, positioning, compliance, and sales priorities. Distributor & Customer Management • Build and maintain strong relationships with broadline and regional distributors., • Partner with distributor sales teams on joint calls, menu placements, bid support, and promotional activity., • Complete a minimum of 8 in-person or virtual sales calls per week., • Travel 2–3 weeks per month throughout the assigned territory for customer visits, distributor meetings, and broker ride-alongs., • Attend regional/national trade shows, food shows, and industry events as required., • Plan and execute exceptional food show appearances and presentations at conferences., • Accurately enter all sales activity, customer interactions, opportunities, and notes into Salesforce., • Maintain up-to-date account records, pipelines, and forecasts., • Bachelor's degree or equivalent relevant experience., • Minimum 5 years of sales experience in foodservice, CPG, or school nutrition (K-12 strongly preferred)., • Highly motivated, results-driven salesperson who takes full ownership of territory performance and growth., • Understanding of customer needs, operational challenges, and compliance requirements to position solutions-not just products., • Proven experience managing broker networks and distributor relationships., • Strong interpersonal and communication skills, with the ability to convey information clearly and effectively in person, in writing, and over the phone., • Willingness and ability to travel extensively within the Midwest region., • Proficiency with Salesforce or similar CRM systems., • Bachelor's degree with a concentration in Business, Marketing, Nutrition, Communications or a closely related field., • Strong understanding of the school nutrition channel, including USDA regulations and bid processes., • Existing relationships within the Midwest school nutrition or distributor landscape., • Strong relationship-building and communication skills., • High level of organization, follow-through, and accountability., • Strategic thinker with hands-on execution ability., • Data-driven approach to sales activity and performance tracking., • Competitive base salary plus performance-based incentive plan., • Established business with in the region with tremendous upside., • Travel expenses and mileage reimbursement., • Comprehensive benefits package including medical, dental, vision, and 401(k)., • Opportunity to make a meaningful impact in the school nutrition industry. EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER: Buena Vista Foods provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law. E-VERIFY: Buena Vista Foods is participant in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For information about the E-Verify program, please visit: